Airbnb have made changes to their search results that are affecting how you get bookings

Before we start today's episode of the.

Boosted podcast, I have got some exciting news to share with you. For the month of July, I am giving away one month trial of the boostly content creator. Now, you may be asking and you may be thinking, well, what is the boostly content creator host that I have come into contact with in the five years of doing Boostly? And when I say to them, you need to be posting every single day on social media, you need to be emailing, emailing your guest and your list, they always say to me, I haven't got the time. And I can't think of a better month to promote the boostly content creator than July. Because right now everybody around the world is busy, busy, busy, busy. And they haven't got the time to think about the marketing or the social media or the emails, when in fact the best time to do marketing is when you're at your busiest because that means that you always have a pipeline coming through. So I created the boostly content creator for busy hosts. Now what do you get? Every single month you get 30 to 40 pieces of fresh social media content that you can use for your social media channels. LinkedIn, Instagram, et cetera. You also get video templates which are designed to stop the scroll on social media, which is really powerful. Email templates designed by expert copywriters that are working so well. Georgina Bearman messaged up in our Facebook group to say that she used one of the email templates and got free bookings, direct bookings instantly, which more than covered the cost. You also now get website headline generator tools. You get a money back guarantee and you can cancel anytime. The price is only five pound a month. And right now when you sign up, you go into the boostlycontentcreator.com you add to your basket in the coupon code section, you type in July and you get the first month free. Now that is only available for the month of July. After that it's five pound. If you don't want to continue, you can just cancel at any time. But please make sure that you go and you use the boostly content creator. My goal is a month in the month of July is to get 1,000 new hosts to register and sign up. This is how powerful I know this tool is because the email templates in itself are providing a massive return of investment and I would love for you to come and join. This is for new members only. Just go to boostlycontent creator.com add it to your basket, put in coupon code July and I'll see you on the other side. Right now we've got that out of the way. Let's get on with today's podcast episode.

I don't know if you saw, but a couple of weeks ago, Airbnb made some massive changes to not only the amenities, so the back end section that you can check out right now, but also to the front end as well. And that has affected search as much as it affected how you use the platform. So one of the main things that they have done is they have made the search a lot more flexible. So now when you go to the front end of Airbnb and you're a future potential guest looking for a place to stay, you can choose whether you have exact dates in mind or if you have got an idea of dates in mind. And this is going to affect you in terms of how many bookings you can potentially get from that platform. Now, before we dig in a little bit further to this episode, my name is Maximson. I give hosts just like you the tools, the tactics, the training and the confidence to get more bookings. And what I want to do is I just want to very quickly look at Airbnb. So, as you can see, over the course of the last year, they've been making a lot of changes, changes in the back end with customer support, trying to fix the mess that they made in March 2020. They've obviously now on the, on the stocks and shares in the ipo and they are growing. The demand is there. And what they want, obviously, if you look at it from, you know, from a 50,000 foot view, is that they want more bookings. And as a host, if you go into your extranet, you've got loads of different amenities that you can tick off. And what they are now starting to do when a future potential guest runs a search, whether it's on the app or on the laptop or the Mac, wherever it may be, they will go in and they'll put their dates. So, for example, they'll do the 1st of September to the 7th of September.

They'Re looking for a location and they.

May want to then tick off a couple of the amenities. So they may want a hot tub, they may want to be child friendly, they may want X, Y or Z. Now, the interesting thing is that in the past, Airbnb would only show results for hosts and properties that tick every.

Single one of those boxes.

And, you know, when you look on booking.com or if you look on Verbose or Expedia or Insert travel website, they only show what the guest wants. So if they want a hot tub, they will only show properties that have.

Got a hot tub.

If they want somebody that has got a full kitchen, then they will only show the property that has a full kitchen. But what Airbnb is doing and they're experimenting is, is they are seeing what the guest wants and they are pulling potential properties to show them and they are telling them. So you, dear guest, wanted a hot tub, a place near the beach. You wanted family friendly, you wanted fast wi fi. Now, we've only got one or two properties, but check out this. This doesn't have a hot tub, but it's got everything else. So it's giving the guest the option whether to choose it or ignore it. Now, this is really interesting because again, what does Airbnb want it wants? And this is their whole goal, to go from search to booking in a smooth, seamless possibility, which is what, you know, all OTAs want and it's what us, the host, need to get with our direct booking website.

But that's a total of our episode.

But what is it looking to do as well is it's looking to say, right, we know that our guests want X, Y and Z, but let's put something into the search that will say to them, right, so you wanted all these things. It's got 90 of it. It hasn't got that. Can you live without it? Can you still make your booking? So it's trying to get people to stay on the site, which is really interesting. So what I would recommend that you do, go for your Airbnb amenities. And again, we use Airbnb like any other marketing channel. We don't rely on them, we just use it as a channel and a source when we need to get visibility and bookings. So make sure that all of your amenities are ticked off and boxed off. Make sure that you've got plenty of pictures, make sure that every picture has got a caption.

Go and update your listings right now.

Because. Because Airbnb is pushing more and more and more and like they've come out and said the demand is so high on that platform. It's why they have set up customer support teams. It's why the Irish and the European and the UK branch reached out to me directly to do a webinar so that they can be more get more awareness in, in the UK and Europe is that they want properties on there. And if you're going to use the platform, let's do it right and let's make sure that you visibility is there, but as soon as a guest walks through that door, it is your guest forever. We've got all the tools that you need, got all the training to help convert an OTA book into a direct booking in the future. Just go check out booster.co.uk there's five videos, free videos, and two free tools that will help you right now. Boosted.co.uk Enter your email address, fill out a short form, and you'll get all that in your email. So hopefully this helped. If you want to find out more about all of the videos, just check out the Booster YouTube channel. There's over 300 podcasts, over 500 videos that you can go check out right now that will help you grow your business. And I will be back tomorrow with another episode. Thanks for stopping by.