Airbnb Hosting trick you MUST master in 2021! - airbnb tips for hosts
10 Sept 2021 · 5 min
Mark Simpson (Boostly Podcast) explains the importance of maintaining a high response rate on OTAs (Airbnb, Booking.com, Vrbo, Expedia). He argues response speed affects search ranking and recommends using third-party automation tools—formerly Smartbnb, now Hospitable—to auto-respond to guest inquiries (pre- and post-booking). The episode includes a Hostfully sponsor message and a call-to-action to visit hospitable.com and hostfully.com.
Questions this episode answers
Mark Simpson
September 10, 2021
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Did you know that there is one very common feature that Airbnb, Booking.com, vrbo, Expedia, all of these companies, they have a very common feature that ranks very highly in how you appear on their search results. And it's not what you may be thinking. Before we get into that. Hello. Welcome to the Boostly Podcast. Every single day I am here for you, whether it's audio, video or written, to give you a daily podcast episode to help you get the tools, the tactics, the training, but most importantly, the confidence to get more bookings. And today we're going to talk about your response rate. Now, even though in the previous episode I talked about Instant Book, there are still times where you will get questions sent in from your future potential guest. This is an inquiry, okay? It's in the contact host section of your listing. And the way and the speed that you respond to your question, it has a major impact in how the OTAs present you online. I remember on booking.com when they first brought this in and they would rank you based on how quickly you responded to a guest. And I always thought this was ironic because if you have ever tried to send a question in to booking.com or any of these big OTAs, how long does it take them to get back to you? A lot. A lot longer than what they rank you and how you respond to your guests. But anyway, that's by the by. That's my little run out the way. But they do judge you on this. Today's podcast is exclusively brought to you by Hostfully. Hostfully offers a feature packed property management platform and a digital guidebook solution. What I really love about Host Fleet is that it is a company that was created by hosts for hosts. And when somebody like you or I recommends a new software or a feature, then they get on with it, which is very rare in this industry. So when you're a Hostfully client, you're not just along for the ride, you're also conductor. Now, if you want that in your business, if you want to be on their team and go check out hostfully.com go and either check out their free digital guidebooks, go book in a demo call, but make sure that you tell them that Boostly and the podcast sent them your way. And as always, thank you so much to Hostfully for their continued support and thank you to you for listening. All right, let's get back on with the show. Now, I think it is bananas to expect you to be online 24 7. Now, luckily there is a company that found a fix to this problem. And they used to be called Smart BnB, but now they're called Hospitable. They had a change in the name and the branding hospitable.com and through their very clever algorithm and through their very clever keywords and AI, they have been able to create for you templated answers that you can respond to a guest and it picks up on the keywords and what they're sending the message. It will take about a day to get everything set up, but it is well worth it because it means that you can switch off. It means that you don't have to be on 247 because what happens if you get a question sent at 2:00am, you're fast asleep, a guest is overseas, they don't know that you're sleeping and you don't answer for 12 hours, then that is going to play a major factor in your ranking on Airbnb. So by having an automated system set up, and I'm not talking about the Airbnb automated messages, they are awful. And I'm not Talking about the booking.com messages, they're awful. You have to use a third party for this. And Smart B and B Hospitable are the ones that I absolutely love. I've used clients use IT coaching people I've, I've coached use it and other people that I've seen use it from the Boostly community as well. So it does play a major role in this. So please make sure you do something about it. Now, not only is this the pre booking, but this is the post booking as well. And again, Hospitable take care of that for you. It does play a factor. Please do take, please take note and take action. That's the main thing. Don't try and do this all yourself. Smart bnb, Hospitable, whatever you want to call them, very, very low rate return of investment on bookings is, is unsurmountable because it is so big. Again, if you get a reservation request, come in at say 2am and they've got a specific question and if you set it up correctly it can respond and you get that booking, then that could basically pay for a full year's worth or two years or three years worth of that hospitable software. So do go and check it out. Just go to hospitable.com and you can go find out more about them. I will be back tomorrow for another daily podcast episode all around getting you more heads on bed. So thanks for stopping by and as always, stay proactive. Do not be reactive.
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