Airbnb instant Book. Do you Turn ON or Off

The booking scenario of all of the OTAs in the SDR world has changed massively over the course of the last six, seven, eight years. When I first started into hospitality, everything was inquire only. So you would go on any of the listing sites, you would go on on any of the up and coming OTAs apart from booking.com and Expedia, which is, which was back then geared at more to towards hotels and guest houses. So you were to go anywhere and everything would be inquiry only. There would be no instant booking feature. But what happened was that the public and the generation and the generations decided and told these in this industry what they wanted. And you just got to look at Amazon, you just got to go and look at the book now, buy now, but you know all of those buttons and this is the way that the world changed. Airbnb one of the first to move and they brought in instant booking and instant booking for the world of vacation rentals. STR was unheard of. A lot of people freaked out, a lot of people refused it to adapt. But slowly but surely, the more that the rise of Airbnb, the more that the sentiment towards booking process has changed and we've noticed a massive shift. So before where it used to be, guests find property, guest likes property, guest sends an email or a contact request or a booking request, guest waits for an answer for the host to then get in touch, send an email back, ask a couple of questions and then book is gone. Airbnb and you've got to just go and look at Brian, Chesky and Joe and how they talked about the their want and desire to be a one, two, three book process. And they've done this within with instant booking. So now a guest finds a property, they like it, they book it done. And everybody has moved and evolved to this and instant booking is now key. And this is brings me to today's episode where if you want to hack the system, if you want to become higher on the Airbnb algorithm, if you want to be seen by more people, you have got to turn on instant booking. Okay everyone, I hope you're enjoying this episode. I want to take a super quick break to talk to you about Hostfully. So I've been telling you all about their award winning platform. But one of the great things about this company is that they are very eco conscious in the world of short term rental management. Go check out their blog right now@hostfully.com they have a few interesting articles about how you too can make your business more marketable to the younger generation to that is really talking about this topic and taking it very seriously. Go to hostfully.com and as you are there and whilst you are there, go and check out a digital guidebook. It's free to get started with. And also booking a demo call about their award winning PMP property management platform. They're the exclusive sponsors of the Boostly podcast. They have been for many years and hopefully for many years to come. So for me, to all the team, thank you and let's get back on with this show. Now, there may be things, mindset issues, why you have not yet turned it on, but there are ways and means and systems and structures that you can put into place into your business to make sure that even a direct book, even an instant booking, sorry, can means that you're going to still get the right guests in your property. Now that is not for today's episode, that's for another one. But what I will say is that if you haven't yet turned it on, do turn it on. In fact, if you have loaded recently a unit or a new listing into Airbnb, they pretty much turn on instant booking straight away. You have to manually switch it to inquiry only and you have to do that in the back end if you want to do so. So Airbnb moved. Now look at Verbo. Now look at all of them. They all followed suit. So instant booking is a key way if you want to get higher in the ranking. Now, if you want more tips like this, if you want more advice, more training, more tools and all of that jazz, just go and check out more of these episodes. I'm here every day in 2021 to give you the tools, the tactics, training, but most importantly, the confidence to get more bookings. And the best place to go start is boostly.co.uk forward/podcast. If this is the first time that you've tuned in, please make sure you subscribe like it, but most importantly, share it around the world on the Internets. I'll be back tomorrow with another podcast. Until then, stay proactive, don't be reactive. Let's go turn on those instant bookings, eh?