Airbnb u-turn on updated policy
20 Apr 2022 · 11 min
Mark Simpson breaks down Airbnb's policy reversal after hosts pushed back on rebooking fees and extended refund windows. Airbnb removed the fee language following community backlash, and Simpson outlines short-, medium-, and long-term steps hosts can use to protect themselves and build direct bookings.
Questions this episode answers
April 20, 2022.
Friday the 8th at 6am (as stated in the episode).
Coming into effect as of the 29th (month implied from context).
Over 10,000 members.
Over 250,000 properties.
Chapters
Good morning, good afternoon, good evening, and welcome to a very special recording of the Boostly podcast brought to you by iprac. I've got some news on Airbnb. They've gone and updated their policy after a big backlash from the community. But I'm also going to share with you what you need to do next to make sure that you're not affected in the short, the medium and the long term. Please make sure that you like this video. Please make sure you share this video in any community, Airbnb community that you are part of or welcome to the number one podcast when it comes to marketing for the world of short term rentals, Airbnb and those getting those lovely direct bookings. Let's get this show on the road. Okay, welcome back. So last week you will have tuned into the Boostly podcast because what I had sharing two blog posts that I want to bring to your attention. The video itself, if I bring it up here right now, Check out that screenshot. Is it time to quit Airbnb? You can go back right now to the YouTube channel and you can find that out. I just want to say before we begin, a massive thank you to our sponsor of all content, which is iprac, which is building the trust in the world of short term rentals. It's the largest global accreditation service out there, over 10,000 members. And if you want to build the trust with your guests to build direct bookings, go and check out iprac. They're doing some amazing work. Now, last week what I did is I shared that video and I shared two blog posts where we talked about the controversial new guest rebookings policy. So the question I throw open straight to yourselves. Everybody that's tuning in, please do say hi, let me know if you're tuning in live or hashtag on the replay. We've got people that are based all over the world. Somebody right now is at the VMRAS in Chicago. Hello. Also as well, let me know what you've been doing to protect yourself in the short, the medium and the long term. So if you're, if you're struggling to remember, please do go back and check out that video where I talked about the new policy. Basically, Airbnb was saying that instead of 24 hours from a guest arriving to report a problem, they've now got up to 72 hours. And there may be a case, just like with booking.com where if Airbnb deemed worthy to that you, the host, if that guest can no longer stay with you, then you, the host, will be responsible for A rebooking fee if they have to go check in somewhere else. Now, obviously this had a lot of discussion. It was a big discussion in the forums and what I want to do is I want to share with you very quickly a link to the Airbnb help center. One of the biggest problems when it comes to converting a looker into a booker for a direct booking is the trust factor. For whether you like it or not, your guest is looking to make sure that you are who you say you are. So how can you do that? Well, the number one accreditation and recommendation certification service in the industry is iprac. And I'm so happy to say that IPRAC is sponsoring this podcast and is the lead sponsor for all Boostly content. The reason why we partnered up is, is because I have been working alongside IPRAC for many years. I recommend them to every Boostly customer, client and team Boostly member. The reason being is that unlike other accreditation services, they are not just country specific, it is global and it is worldwide. They've got over 10,000 members and they've got over 250,000 properties, which means that you can display your IPRAC certificate on your website and on your socials and know that you are going to be providing that trust that you, your future potential guest, is looking for. I reached out to IPRAC and I asked them if they've got a special offer for Boostly members. And so if you go to boostly.co.uk trust t r u S T you will go to a special Boostly landing page where you can book in a call and a demo. And if you sign up, you get a very special exclusive discount that only Boostly members can get. So thank you. I pract for being our sponsor. Thank you to listening to this very short message. I hope that you go and check out IPRAC today. I hope that you go and join them just like hundreds of other Boostly members have done, because it will help massively with you increasing your diary bookings. Right, let's get back to the show. So I'm going to share my screen now, as you can see up here on the screen. So if you're tuning in on the audio version, please go and find this on Facebook and YouTube, LinkedIn, all the right places. Let me know where you're tuning in from as well. But as you can see, we've updated the policies now. The reason being is that they first put this out in the community. So you can go to community.with Airbnb.com and you can join and you can see this is a public forum, so I'm not showing you anything that's private. This is public. Everybody can see it. And on Friday, So Friday the 8th at 6am, they updated the policy so it states. Hi everyone. We value the feedback about the rebooking and refund policy that we've heard from hosting workshops here in the community center and across host clubs. From your feedback, we understand that many hosts aren't familiar with the policy and our update raised more questions than answers. We also know that you need more details about how this policy works. So as you can imagine, this brought in so, so, so many. But one of the things that they have stated is that the rebooking policy is not going to stand now they've changed the wording. Now, I wanted to wait a few days because I wanted to see what the sort of the response back from the community was by the team. But what I've noticed and I'll bring us up on the screen now. So they just updated us today. Online community manager in London. So thanks for caring and giving such constructive and well thought of feedback. I'd like to clarify a bit. I hope this helps. Airbnb is not charging a rebooking fee under this policy. We have removed the language from the policy that reflected that. You can read the exact word in the policy here and everybody can go and check this out. Now all you need to do is if I share my screen again, if you head to the Airbnb rebooking and refund policy, as you can see that it is all updated. It's coming into effect as of the 29th. Now what I suggest everybody do you, you go and check it out and get yourself best prepared. They obviously are listening. So if you are really annoyed with this new policy that Airbnb are bringing in and if you don't know what I'm talking about, please do go check it out because it's going to come in effect as of the 29th. But the cool thing is, is that this shows that Airbnb are truly listening and if you kick up enough fuss, you'll be able to make an impact just like the community have done here and there. Now this is is obviously good for us, the host, because it shows that Airbnb are listening. I feel like since March 2020 and where they admitted they make mistakes, they are looking to do so. So if you want to make a stand and make a difference if something that Airbnb are coming in and moving the goalpost, be part of the community and make your voices heard just like so many people have done. So if you don't know how to find it, go to Airbnb, go to the help articles and go to the community and you can see it all there. And again, the link to the community is community with Airbnb.com so short term, what you need to be doing, so you need to be getting ready for the 29th. I gave an example of what you could do moving forward in. In the short term, some people said it's not a good idea. But as I always say, complaining about a problem without proposing a solution is called whining. And I don't like whining. So the solution was just like when you rent a car or you hire a car, before you're allowed to drive it out of the lot, you have to go through and sign off and tick with everybody, with the person that you're renting a car from to make sure it's all above board and whatnot. So in the short term, if you feel like that would help, that's a solution. Medium to long term is to make sure that you are starting to build your own business. I've talked about this a lot, which is what this whole podcast is about. It's about getting your own bookings. It's about building your own business and building your own brand. So if you're 70% plus reliant on Airbnb for your bookings, what can you be doing in the medium and long term to start generating your own bookings? And if you really haven't got a clue where to start, it's on Amazon. It's less than $20. It will help you. It's called the Book Direct Playbook. I've got it up on the video now. Please do go and check it out. It will definitely help you get away from the over reliance on Airbnb, but also what you can be doing as well. If you really want to be making an impact within Airbnb, go check out the community. I'll share it on my screen one more time just in case you need the link. Community.with Airbnb.com go in, sign up with your details and start voicing your opinion because it shows that they are listening. And in the space of less than a week, they've already changed the policy and the wording. Now it's still a little bit woolly. Obviously, it's still heavily reliant on Airbnb and you are playing in somebody else's sandpit, so you're playing by their rules. But if you can start coming together and picking up enough of a fuss, who knows? So this is why I pass the question over to you. And the question as we talked about and as I said, is what are you doing to protect yourself? So are you right now currently building your own direct booking business? Are you currently right now putting into process and are you right now looking at April 29th and are you doing anything? I would love to know. I'll pass it over to yourself. So whether you're watching live or watching a replay, let me know where you're tuning in from around the world, let me know your business, let me know what you're doing and let's see how we can come together as a community. All I ask number one Share this video all this content I put out on the YouTube, the Facebooks, the LinkedIn is all free because I want to help 1 million hosts. That's my goal, to help 1 million hosts cut down on our over reliance on the OTAs. And it begins and starts today. So thank you very much for tuning in. Wherever you are tuning in from, whether it's live or on the replay, please make sure we keep spreading and sharing this information around. And if you want to get caught up on any of the podcasts, go to boostly.co.uk podcast. We have a written version, we do other transcripts, we've got audio and we've got the video. So however you like to consume content, we've got something for you. Thank you very much and I'll let you go. And thank you tuning into the podcast. Thank you very much to iprac, the sponsor, and I'll be back very soon.
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