Be consistent

This episode of the Boosu podcast is sponsored by xivu. Zivu is the direct booking revolution. They have got PMS Channel Manager. They've got a fantastic service that I recommend that everybody check out. I've known Naim, who's the founder of xivu for a long time now and I've told him since day one, Listen Naim, just crack one thing, get really good at one thing and focus on that. In he goes, no, I'm going to do everything. So not only do they have properties, they property management, they do a PMS channel manager, they've got an academy, they do everything. And also as well they now integrate with Google Hotel ads, which is really exciting because Google Hotel ads is going to be a very key area of your marketing in 2021. So if you haven't already, go to boostly b o-o s t-l y.co.uk explore e x p L O R E. That'll take you to a landing page where you can find out a little bit more about Xevu and how they are revelation revolutionizing the direct booking journey. And you can also book a call in and have a chat with them to see if they will be the right PMS for you. I'm also excited to say that XIVU and Boostly websites have now combined together. We have, they and us have come together, We've linked our APIs and it just means that you're direct booking WordPress website with Boostly is now straight connected into Xevu so the guest doesn't have to leave the website to create and complete the booking, which is a game changer. I cannot tell you how much of this is a game changer. It's going to save time. It means that everything will be so smooth and it just knocks out any traction in the guest booking process. So please do go check out Booster Cody K for Slash Explore and if you want to go check out boostly websites, boostly website.com okay everybody, are you ready for today's episode? It's going to be a good one. Leave a hashtag live in the comments if you're watching with us. Leave a hashtag replay if you're watching on the replay with us. And also as well let us know where you're tuning in from in the world. If you're on the audio, if you're listening in the car or walking the dog, then just literally pick up the phone, send me an Instagram message and let me know where you are watching or tuning in from this. So uk. Thank you so much. Let's get on with today's show. Okay, welcome everybody back to another episode of the Brucely Podcast. My name is Mark Simpson. I give host just like you the tools, the tactics to training, and more importantly, the confidence to go and get more direct bookings. You may think realize I've got something new. This is my new tattoo. I got it done very, very, very recently. And it just means control on what you can focus or focus on what you can control. All that means to me anyway, but I wanted to do today's episode because, um, I just want to say to everybody that consistency is everything. So with your hospitality business, those of you that have been consistent over the course of the last year and been posting every single day on social media, again, I've always said this. If you post every single day, good things will happen to your business eventually. And it may not be tomorrow, it may not be the next week, it may not even be next month, but eventually good things will happen. And the example that I want to give to you is one that happened very, very recently for my wife and she's not even in hospitality. So my wife last year started up a business, a skincare business, part of Nu Skin, which is a network marketing for skincare. She used to be a trained and qualified beautician and then when we started traveling, she gave up a salon to travel the world. And she's always been looking to get back into some form of business in some way, shape or form. After trying many things, she's settled on this and she's just thrived massively. Really loves it. Nice, nice company, nice people. And I know the whole stigma around network market, mlm, whatever you want to call it. But this, this is the best I've ever seen for her, it's the most passionate I've seen her for ages and it's so great to see. And she is as consistent and as disciplined as anybody that I've ever met. She even gives me a room for my money. And she's been posting every single day. And she's been not only educating but making it fun and documenting her journey. And she has gone from just being a brand ambassador. So basically somebody who recommends the product and people see her talking about it, they use her affiliate link. And then she was getting money here and there to now where she's grown. And there's over, I think this, she said to me it was over 8, 000 people in the UK in this team that she's ultimately in and now she is being promoted and she's part of the top 23 in the whole of her big team of like 8, 000 people, which is phenomenal and we're all massively proud of her. But this is the result of, of consistency. So now she's got a team underneath her. So she's got people that are also part of her team that she's recruited into the business and all skincare geeks, etc, and they're doing really, really well. And you know, I hear them talk, I hear her talking to them every single day. But she's also been posting online and posting on social media every day and being on Instagram every day. And the thing that I want to tell you about is that Laura went to go and test out a new hairdresser's in town and she posted well being there and just again spoke about it, tagged the company in and documented the area and documented the place and X, Y and Z. And the result has been is that the owner of the salon, the overall owner, saw the post, saw the Instagram tag, reached out to the hairdresser and coincidentally she was looking, I think, to work with influencers or people in the area that are going to talk and promote the business. And she's been asked to go in now to go and get a free haircut, a free hair, dry. I mean, I don't know much about it because obviously I don't have any hair, but she basically gets a free service every week and all she has to do is talk about the business once a week, which is fantastic. So free haircut, free hair dry, and she wants to talk about the business and she's got salons all over the area and it could be something that would be very good to help her expand and grow her business even further. And this is all because, not because she's the best of the best when it comes to skincare. It's not because she's got a massive following or anything like that. She's only got a couple of thousands. It's become because she's consistent, entertaining, knows her stuff, a nice person and has just got time to help others along the way. And you at home can easily do this as well. You just got to be consistent. It's boring you, it's not glamorous. You have to do it on the days that you don't want to do it. For example, I remember when both Laura and I had Covid, she had it really bad, but she still found the time while she was laid in bed feeling very sorry for herself, to be able to communicate with her team and still put up a little post on Instagram here and there and still be consistent. And the good things are coming on the back end of it. So this is my message to you. We've had in hospitality, travel, tourism, one of the worst years. Some people have survived, some people have thrived, some people have made it work, some people have had to pivot. But it's those that have been consistent. Tracy Tolman, every single day going live on the beach, walk while walking the dog in the local area of where she is in Wales. Her followers, supporters, super fans will remember this. Her guests want see this and recognize this. And now the people in a local area recognize seeing her doing this as well. And it will come back leaps and bounds, I promise you this. So to Tracy, to my wife Laura and to anybody else who has been consistent and posted every single day on social media, well done. And for those of you that are thinking, well, I don't know where to start in all of this, then literally I can help. Go to boostly content creator.com b o o s t o I content creator.com pound five a month you get. You get 30 to 40 pieces of content to post on your social media every single day. You can use it on Instagram stories, Facebook stories, Facebook, LinkedIn, every social media channel. It's video, it's still templates, it's the copy that you need. And that's not even talking about the email templates or the website copy that you need. So please do go and use it, please do go and utilize it. It's literally five pound a month. So as always I'm here to help. So please do go and take advantage of it. And for those of you that have done this consistently, well done. I'm really proud of you and I'm really looking forward when Revenge Travel properly kicks in for you to just be full non stop. So very, very much so. Thank you for watching this. But please do go and take action. And if this is the first time you've tuned in to the Boosted podcast, go to boostly.co.uk forward/podcast and go check out all of the back catalog that is there. We are coming up to the 300th episode, which I'm really excited to be doing. And please do tune in and please do tell and spread the word like subscribe download all the all of the things, hashtag book direct. Speak to you tomorrow for another episode of the Boosted Podcast. Thanks for tuning in.