Big win on the Giveaway we're running on Kingsumo for Inn on the Wye
29 Aug 2021 · 3 min
Mark Simpson ran a Kingsumo giveaway for Inn on the Wye and hit 19 entrants with 113 total entries in the first few days. He weighted website visits as 5 entries each to boost visibility and linked it to Instagram. He's emailing entrants to drive repeat actions and aiming for 30 to 50 final entrants.
Chapters
Welcome back to another Boostly podcast episode. For those of you that have been tuning in regularly, you will know that I am doing a Boostly tune up series and we launched a giveaway via Kingsumo for in on the Y. And just a little update, we're a couple of days in and I just wanted to share with you some good news. So we have got 19 people that have entered. There's been over 113 entries. That's 113 shares and pushes and promotions etc, which, which is all awesome. Very, very happy with how it is going. 19 new email addresses and again if, if each of those email addresses was a return of investment of say £1,000 worth of bookings, which is very attainable, then that's, you know, 19,000 extra in direct booking revenue over the, over the course of the next couple of weeks, months, years, which is, which is fantastic. So as I said a couple of days in, what I would do is I would pop back into here and, and add in a. Let me just get rid of it. What we're going to do is we're going to add in a couple of extra ways to win. So if all I'm going to do is I'm going to click on here and I'm going to now pump up the. In interest on the actual business itself. So we're going to click on here and I'm going to click on link and it's going to be visit our website. We're going to put that action in there and I want it to be a bit standout. So we're going to go for five, I'm going to get rid of our daily entries one oh, visit our site and we're going to put it up to five in here. So basically what we've now done, we've added in another extra way to be more visible and again on the, on the Instagram account itself. So if I come into, in on the white, we now have a post on the, on the actual Instagram but we're talking about the giveaway which is, which is great. So what we want to do is we're going to turn that into a post. We're going to get it linked up into, into here as well. So now that we've added those extra actions and now that we've posted it in there, what we're going to do is we're going to email out to the list of 19 people and we're just going to say hey everybody. So hello, welcome. Our email list and we're going to start to introduce ourselves, introduce the business, but also let people know that there's an extra ways that they can win. So it consistently brings them back into the giveaway. And that is a big part of having a successful giveaway, is to be able to keep bringing people back. And once they come back, as you can see here, it'll tell them, listen, follow us on Instagram, like, and comment, visit our site. And it just gets people to keep on winning because once they've invested their time into it, they want to keep on coming back and coming back and coming back and having more chances to win. So a little update today. Like I say, we're gonna. I'll give you a full update once we, once we complete this. We're still posting in Facebook groups, posting on social media, sharing the word, spreading the word about what we're doing. And by posting in these different Facebook groups, we're being put in front of new potential customers, clients, locals that are now spreading the word. So it's really effective, really interesting. And again, I'm looking forward to sharing some final results. Let's see, let's see if we can get a goal of getting this to maybe 3, 30 people enter or 50 people enter before the end of the giveaway. Okay. I'll be back in a couple of days time. Well, obviously I'll be back tomorrow with another episode of Boostie podcast, but until then, thanks for watching.
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