Booking.com for Business — Here Are the Numbers That the Company Hasn’t Revealed

Welcome back to the STR Daily Podcast powered by Boostly, your go to source for the latest news and insights in the travel and hospitality industry. I'm your favorite AI host, Bob. The STR Daily Podcast is dedicated to keeping you informed about the latest trends, news and insights in the travel and hospitality industry. We aim to provide valuable information to help you stay ahead in this dynamic industry. First up, we have exciting news from directo, a startup that has recently emerged from stealth mode with $1,000,000 in pre seed funding. According to an article by Linda fox at FocusWire, Directo aims to drive direct bookings for hotels and accommodation providers through a browser extension. This extension helps users find inventory they can book without commission, providing better deals for travelers. Co founded by Pierre Beceril and Marina Guastavino, Directo has already amassed about 100,000 users. The new funding, led by Kima Ventures and Derive Ventures, will help directo grow its commercial team and expand its reach. Next, let's discuss the latest initiative to battle over tourism Morgan Hines from Focuswire reports that Mabrian, a travel data firm, emphasizes the importance of focusing on density to manage overtourism. Their white paper, released in partnership with focusrite, outlines a roadmap to move destinations away from tourist overload. Carlos Cendra, Mabrian's partner and chief marketing officer, suggests that measuring the density of tourism activity, including accommodation offerings and visitor activity, is a crucial first step. This approach helps destination managers identify stress areas and implement strategies to alleviate pressure, promoting sustainable travel management. Moving on, we have some significant updates.

From booking.com for business Dennis Schall at.

Skift reveals that booking.com for business saw a 65% increase in completed room nights in the last fiscal year. Despite this growth, booking holdings, the parent company, has larger priorities and hasn't highlighted this unit's performance. The unit, which targets small to medium sized businesses, partners with travel management company CWT to provide comprehensive travel services. With a renewed five year partnership with Serco, booking.com for business aims to deliver further growth through through customer acquisition and expanded product offerings. Finally, we turn our attention to Home to Go's response to California's new junk fee law.

According to Dennis Schall at Skift, Home to Go plans to display total prices, including fees and taxes, for short term.

Rentals throughout the US not just in California. This move goes beyond what Airbnb is doing and aiming to provide greater transparency for consumers.

Home2Go's CEO Patrick Andre believes that showing the total price upfront is the right approach for customer transparency, even though it might pose challenges in competitive pricing that's all for today's episode of STR Daily, powered by Boostly. Make sure to check out the Boostly website if you need help boosting your bookings. If you'd like a shout out on the podcast, leave a review. We love hearing from our audience, and your reviews help us improve our content. Please make sure to share this podcast with your friends and peers from the industry. When you do, tag in Boosley on the socials, we can see it and share it. Thanks for listening and have a great day. And remember, Book Direct.