Booking Lead Time is getting back to 2019 levels [What to do next]

Here's an interesting stat for you. In 2019, the point of booking to arrival, the average over, over thousands and thousands of data being given, millions of data being given, was 62 days. In 2020, that fell to 18, which is amazing how, how dramatically that cut. I mean, if you look at the context around the situation, it makes so much sense. Because of restrictions, people didn't know what was happening, what was open, what was closed, etc. Etc. Well, the news that's coming out of air DNA, the stats and the surveys that they have produced and shared with the world is that those dates are starting to go back to 2019 levels. So at the moment it's averaging around about 58 days. So how can you be best prepared moving forward? Well, number one, the point of booking to arrival is getting back to what it normally is. It's not as close as what it has been. So what you need to be doing is where six months ago, eight months ago, 10 months ago, we were really dramatically focusing on 18, 20 days before arrival. Now what you need to be doing is looking two months, nearly three months out. And what you need to do is you need to take advantage of dynamic pricing software tools such as Wheelhouse, so such as beyond, such as Price Labs, such as Boy, and to really help them dictate your pricing. Now, whichever one you use depends on what's available in your country. My number one recommendation is Wheelhouse, but I know that it still isn't everywhere. So it may be Price Labs, it may be beyond, or BOI or whoever it may be, but take advantage of their technology, take advantage of their software, take advantage of what the data that they have and try and even look a little bit further out. Now, don't think so short term because the average booking time from the point of booking to the point of arrival is getting back to 2019 levels. Again. Look at the context behind it. Number one, the restrictions are starting to lower. There is a bit more certainty in the market, there's a bit more certainty in the process. The more that vaccinations is becoming a thing, then the world is starting to reopen. So it may be that international borders may not be open, but domestically there's a lot of confidence in there. So how can you adjust best for the market? Look at what is ahead for the next two months and adjust accordingly. Your rates are so important moving forward. The, the new world of hospitality is that you can't just set and forget your rates anymore. I've said since January that there's the most important thing that you can do for your business this year is to get a dynamic pricing software tool and I have loved seeing so many posts in a hospitality community with hosts coming in and reporting how much extra money they have made this year. Now, if you have still not yet got dynamic pricing software tools, I've named and listed the best ones. Go and check each one out, see if it integrates with your PMS and see if it can help you automatically. This is one that you do not want to skimp on the cost. You want to pay for the membership cost because it's a very, very small cost for the return of investment, which is humongous. So that's what I recommend everybody go and do. Go check it out. The data is there, the stats are there and the bookings are there. So here's where I pass the conversation to you. Who are you using for your property market management software? Real time dynamic pricing? Leave a comment below, let me know who you're with and let's see who is the most popular wrong amongst the booster listeners. Thank you very much.