Brand New Startup: Transforming A Vacation Discovery into a Business

11 Dec 2023 · 40 min
Episode

11 Dec 2023 · 40 min

0:00

Podcast episode (Boostly) interviewing Katie Buckley and Sally Ford, co‑founders/directors of Petal Barley Stays/Developments. They describe discovering and renovating character coastal cottages in Yorkshire (Wave Crest, Meadowview/Saltburn), running the rentals alongside full‑time jobs, and building a guest‑focused business emphasizing communication, trust, pet‑friendly amenities (dog wash, enclosed garden), hot tubs/sauna, local housekeeping, and upsells (hampers). They discuss converting OTA bookings into direct bookings through personal outreach, using Facebook groups for marketing, working with local cleaners/handymen, and plans to grow to several properties.

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