Community-Driven STRs: Strategies for Success

Want to take control of your bookings and find some independence from Airbnb? Meet Stayfi, the game changer in guest data collection and marketing. Now, Stayfi been around for a while, I've talked about a lot, but let me just delve into a little bit more about what Stayfi is and it does. So remember the last time you went into a coffee shop and you wanted to use the WI fi? What did you have to do to get the WI fi? You had to give him your email. Stayfi works exactly like that, but for your short term rental or your medium term rental business. And the beauty of it is that you don't just get the lead booker's details, you get the whole party. And this is fantastic because of a stay of maybe four people coming at your property, you've not just got one email, one piece of data, you've got four. And this is so important to boosting your direct bookings is to build a solid database. Now, after the Stay stay fight, encourage you to keep in contact with your guests and they give you the tools to do so as well. They've got email, they've got sms, you name it, they've got it and it's all automated. Now I reached out to Stay Fi and I asked them, what can you do for the Boostly peeps? What can you do for the Boostly crowd? And they have given us 50% off your first three months. Now that's an exclusive. Now to do that you need to go to stayfi.com forward/boostly b o o S T L Y. Stay Fi is S T A Y F I dot com. When you're signing up, you've got to put the discount code in Boostly B O O S T L Y. Then you get 50% off your first three months of every vendor, every supplier, everybody that that we have recommended over the years. The ones that everybody comes back to me with and saying that was the one, it was Stay Fi. I'm a massive fan of them and I'm so happy that they've agreed to sponsor and partner with this podcast and this show. And now it's time for you to reap the benefits. Go to stay fire.comforward/boostly. Use the discount code boostly and you get 50% off to your first three months. Right, let's get back on with the show.

Okay, welcome back to the Boostly podcast, the podcast that gives you the tools, the tactics, the training and most importantly, the confidence so you can go out there and get yourselves more direct bookings. This is the miniseries where we dive behind the host of a successful and interesting host from somewhere in the world. And today we've got a special guest. This person is a best selling author. They've got an awesome accommodation business and something about to launch as well, which we're going to talk about today. And I'm really excited to dive into our business. She really infuses everything, her character into the business around her. So please welcome Kim. Kim is the clo, that's the chief, a leisure officer of Purveyors of Leisure. So welcome along Kim.

Thank you, Liam. Happy to be here.

I'm so pleased to do this. So Kim, can you give us a elevator pitch? What is Purveyors of Leisure? What does that mean?

Purveyors of Leisure stems from a conversation around two men who mean a lot to me. My husband and my long term friend and investor of most of the properties that I manage. And they were originally the Gentlemen of Leisure. And when I joined their team, I became also one of them, but I couldn't be called a gentleman. So we went ahead with Purveyors and that's where the name came from. And you know, our reasoning behind this is that we as friend groups travel often in large groups. And that's how we got into looking at vacation rentals as a business opportunity. And we, our, our tagline is we take leisure seriously so you don't have to.

I love that. That's brilliant. And what a great name. A story behind the name. So tell me about where your business is in the world. Whereabouts are you based and what kind of business is it boutique hotels? Is it short term rentals? Take us through that.

Yeah. So we began in greater Palm Springs area. Our first property was right across the street from the famous Coachella Festival. Polo Grounds was a huge success. And then we started building the portfolio primarily in Southern California. We expanded for a moment into Arizona and then retracted. And so we've been playing primarily with properties that can host upwards of 16 people. And most people are like, I don't want anything to do with that. And we said, we will take them. And it became clear to us that with the right systems and the right tech that we could manage the very things that people were concerned about. And we went full, full head going in on purchasing homes that, you know, most homes are not 10 bedrooms, however, they could be 6,000 square feet and can be made into 10 bedrooms. And so that's how we started identifying the value proposition. A lot of these homes were large, they were on large Excessive land, which was very important to us so that to not disturb neighbors and to really provide the perfect experience for our guests to feel as if they were in a private resort. And so that became our mission. And we would find properties somewhere between the 4,000 and 6,000 square foot. We would take down walls to the, to the studs and redistribute, design and renovate. And some of it went really well and some of it took forever due to Covid. But we, we've had great fun implementing the concept that if you people would like to travel in larger groups and it's just, it's impossible to think that you're going to get 10 hotel rooms. I mean, when you really think of it. And then where do you spend your time when you're together? You may go to the pool or you may spend time at a lounge, but it's really the kind of experiences that we as friends had experienced, which was where all the fun was, right. Making dinners together, joking around, game nights, all types of karaoke and whatnot. So I think it just became clear to us that we had hit a niche that many people were absolutely frightened to look at. And it has worked for us.

I mean, I, I, it certainly paints visions for me as both a host and somebody who, I've got a big family, I love to be with them and you know, like those kind of houses which are able to take, you know, a group and a family of, you know, or group of friends. It's just so important that the space is right, like you say sociably. And to do that and because you've done this from knowing what is important to you when you've traveled, then you'd better be able to pump this into, into your business, which is cool. So can you take me through the kind of specifics? How many units is it at the moment and. Yeah, what does that look like?

Sure. Yeah. We, so we currently have five properties. One. So the smallest one is six bedrooms, largest is 11 bedrooms. All of them are in Southern California. And we really kept the winners, I guess is the best way to say it as things have changed as I'm sure we've heard plenty about the market and as the, it, it just seemed like the right move to sell into the market a few years ago. And we did that. We were up to 14 properties at one point. Now we're down to five. And we are also managing our newest property which is 132 acre campground and lodge outside of Yosemite. And so that's been really very different and exciting, but it really taps into our understanding of running events. I have a background in music festival events and such, and so I've kind of dipped back into that as well. And that's Camp Silver Spur, and it's a beautiful property, and it is perfect for weddings and corporate buyouts and all types of music events. And so we actually are. We have our first camp out coming out next weekend.

That's amazing. And I mean, what. What I'm getting from this, and this is why we do these behind the host episodes, is to really dive into. It's good to have a reason why, which I kind of get the why you concentrate on the groups and. And. And that side of things. And I love the. The reason behind the name, but also to really see what is possible because, like you say, you've. You've started doing this and turned this into an amazing, amazing business. What has been some of the kind of challenges along the way you mentioned? Obviously, Covid is. Is one of them. Is. Is that the biggest challenge so far, or is there any others to touch on it?

Yeah, the biggest challenge is the delay and renovation time. I, you know, ever since before COVID I was able to have. I had plenty of laborers. I had no supply issues. And then Covid hit, and it really did change at the pace I was able to bring these homes to market, that has subsided quite a bit. But still, things are more expensive, for sure, and labor is a little bit harder to find. The challenge is also, I think, like most of us, finding good properties in this particular scope to be able to invest in. And I think that's. That's been the biggest challenge to date. But it's also the reason why we've done a lot more pivoting as well.

Nice. And that's why you've gone for the campground. Is that as in something slightly, slightly different?

Yeah, we started to recognize that. Well, one, the market in Palm Springs. I mean, Palm Springs is. And most United States people will recognize it as a premier destination. We're a drive market from Los Angeles and San Diego, and because of that, we have endless supply of tourists that are, well, so happy to spend the time in the dry desert heat and enjoy pool time as a result. Like during COVID for instance, there was so many people who were so happy to be able to reconnect with their loved ones, and we saw a huge spike in demand for these kind of gatherings at our properties. That being said, I think there's also something to be said for once international travel opens up and people Started getting on planes again. I think there was a certain aspect of okay, we've spent our time out of the desert and we'll still go there. But it was. You're starting to see a combination of maybe a little more saturation and also just people wanting to do different things. And I think we all know that the regulations are constantly something we have to be aware of. And we've gone through. I've sat on numerous boards regarding vacation rentals by owner and figuring out how to best work with the counties. And it's. It can be. It can be a lot of trial and tribulation for sure. And I think it was just started to feel that this is our niche is hosting these large groups. Why not go to a commercial space? And that's. And that's where we've started to turn our attention.

Nice. And of course with the events and the bits that you can. There's a lot of add value that you can do for extra revenue for the ground, I imagine as well, which is. Is cool. So we're going to dive into some of the actionable tips and that stuff in a moment. But before we do, I' just wanted to go back on that question and do it the other side of the way, which is what's been the successes? What's your biggest wow moment?

I think my biggest wow moment was recognizing that I could have a virtual assistant team in the Philippines. I could do most of my business from my telephone, my smartphone that I could be able to run teams on boots on the ground offering everyone in our. Everyone that comes through our property is hosted. So they come in and within an hour we have our host greet them. And that's primarily just to have a good face to face. But also there's so many systems on these properties. They're acreage, it's two and a half acres, one and a half acres and pool. You know, obviously you need a pool. We have pools at all of our homes and that's a huge draw. And so there's just so many systems that people feel taken care of and that host becomes their direct line for the rest of their stay. So the combination of I could treat the guests the way I would treat them if they were coming into my home. I was able to create the culture between using the technology, obviously is the key here. That's the glue to why this could all be as successful as it is. And I just find that the fact that I can supervise communication with guests and train others to speak the way I would speak to the guests that was in the very beginning, very, you know, a very important piece for me. I don't know about you, but at first, like I'm the only one that can explain this or I'm the only one that this is going to be able to really help them understand. Right.

And this is the thing. I completely 100% agree. Because the more people that you get in your business, the more I look at it like a great big. Say there was a big boulder, the big problem in your business that you've got to move, then you can try pushing that boulder by yourself, right? And you won't get anywhere. But the more you can then use a lever which I think of technology, you know, like as in using say a plank of wood to move the boulder. But really the more people that you've got is either you can even look at it like there's more pressure on that piece of wood to move the problem out the way or you can look at it like a longer lever, you've got more leverage. And this is the thing with having good people in your business that I was one of those people which in the early days I wore it like, like I was proud to be like, hey, I do all like a badge. Yeah, yeah, a badge. Like hey, I do the marketing, I do the. Yeah, yeah, look, look, you know, like, oh, I haven't got time, I haven't got time for anything else. And the thing is you convince yourself and you know, if you're a person listening to this and you're thinking about taking on a staff member, my advice would be to just do it. Just bite the bullet. Because you learn so much with that first few people, don't you, that you're able to then teach them and start and you get used to training, to having like you say a team of people and eventually it becomes. You trust that they can look after you probably. I mean some of my team can look after people better than I could because I'm too busy. Hands down, yeah, 100%, you know, like this, this is why we do it.

I think the aspect too of the communication piece of being true to who you are and how you speak to someone. You think that you're not able to train, but that's not the case. I mean some simple neuro linguistic programming to help people not take things personally, really take, you know, a, a challenge and make it actually where the person feels heard and, and, and, and seen. It's been really great to, to watch my team develop in the communication, specifically in the communication space because I Don't feel that I have to jump in or, you know, or oversee or supervise nearly as much, that's for sure. But I mean, of course I still still pay attention.

Yeah, we, we like, like to dabble still, don't we? So let's move on to like the actionable stuff. And the thing is, your, your business sounds amazing. I like the niche that you're going after and I know there's a few different stuff we've touched on in this understanding your business and, and the history of the business. The, the first thing I'd like to kind of touch on is you mentioned, you mentioned that you've got team obviously in the Philippines. You've got staff on the ground. Can you give us any tips and advice around how you find the people that work for you or any. You mentioned NLP there as well. Is there any resources or what would you suggest for somebody listening to this and thinking, do you know what? I want to get staff for the first time?

Yeah.

I was introduced to a great virtual assistant staffing company early on. I think what happened was I recognized that I had come to a point where I needed to admit I needed more help and also needed a program to help me build my systems. And I knew that coach Julie George at the time was going to be working with Legends X and I'm sure you know, Jasper Rivers and Eric Muller and I was one of the first people to sign up for their program because I really felt I needed that kind of guidance when it came to the systems piece. And I was introduced to a virtual, it was called Sphere Rocket. And I just love their model because they helped coach me on how to use a virtual assistant, how to work well with a virtual assistant, and then they worked with the virtual assistants on how to work with their overseas employer. And so I, I still have two, two lovely women that have been with me for three years and then two other women that the positions have switched, you know, changed here and there, but you know, probably about two years. And so I've really had some very congruent, you know, good congruency about systems with my group. And then we've all. And, and they've taken on natural leadership positions which has really been lovely. And, and I feel that my director of my virtual team is an extension of me. It feels so nice to just have someone care so much about your business and represent you so well. So I think, I'm not sure because I haven't really been out there looking quite frankly for virtual staff for a while. I know there's a lot more options than there have ever been. But I do think what I would look for. How does the agency support you and the virtual assistant? Because I think that's it. It just helps with understanding how to work together.

What was the name of the agency that you used?

Sphere Rocket. S P H E R E Rocket. And their agency was not necessarily specific. This is years ago. So this wasn't specific to short term rentals, accommodations, any of that. It was actually, I think it began as a. Primarily for realtors and I just was fascinated by their program and yeah, I jumped in and I have, you know, I just, I just adore the people that have come from there and I don't know what I would have done without them. Honestly, I don't think I could, I could not have grown the business. I could tell you that right now.

Yeah, it's so important to find good people and it sounds good if they're able to support. Support, you know, and train you and that trains them at the same time. Sounds amazing.

Yeah.

So one of the other things you mentioned was obviously the different properties and that the, the campground. Have you got any tips for people listening? I mean there'll be two questions I think, which comes to my mind and hopefully for, for you listening to this, it'd be first of all, how do you identify what works? But also how do you then is there any tips around the investment and that side of things? Because the bigger properties, the larger group properties, the campgrounds, you know, we're talking larger properties and presumably more expensive properties.

Yeah, I think the campground was a surprise, I'll say that much. We weren't necessarily out searching for that. That was a project that came to us. It's a group of people that we know and trust. And so that one I wouldn't necessarily say we were looking for and we have been on a holding pattern when it comes to looking for anything else for the portfolio at this time that's not necessarily in the non commercial area. And I think, you know, there's a slew of reasons why, but primarily we have decided to. To switch gears and start to focus a little more on boutique hotels and other types of lodging.

This episode of the podcast is brought to you by Hostfully, the leading property management software in the short term rental industry. Now according to Hostfully's research is property managers who upgrade From a basic PMS to top tools like Hostly see at least an 11% boost in revenue. That's because Hostfully saves you time, letting you focus on growing your Business with features like channel management, free listing on Google revenue management tools, and discounts on integrations. But don't just take my word for it. Hostfully has plenty of success stories. A property manager I know in Manchester saves about a day's work each month thanks to their advanced owner report generator. Another in Liverpool has cut guest communication issues by a third. And somebody that I know in Miami went from six properties to 50 in just a year. Now, you listening to this podcast and you being part of my world, you get a special deal when you sign up. All you need to do is go to www.hostfully which is spelled H-O-S-T-F-U-L-L-Y.com forward/boostly. There'll be a chat box. Start a chat, mention that you're part of the Boostly world, and you'll get a unique discount. Now, I recommend Hostly to many, many, many people and we've built over a hundred integrations with our websites into them. And I know firsthand how much people love working with them. I love working with them. I'm so proud that they are sponsoring this podcast. So I would encourage everybody go and check it out. Www.hosefully.com Right, let's get back on with the show, shall we?

That's cool. That's cool. And there, there's a good reason, good reason for that, isn't there? And we can, we can touch on boutique hotels as, as I know as we're. We're going to. So one thing that I'd really like to ask is what do you use within your business at the moment? You mentioned software is really important to you. So what do you use within your business at the moment and what would you recommend to people that you use within your tech stack that they should probably consider using in their tech stack if it's right for them?

Yeah, well, I absolutely adore Slack. I would be. I don't know where I'd be without it. It's been a wonderful way to communicate to all the teams in the ways that I need to and to obviously share information.

What is Slack? For those who don't know and find. Yeah, what is Slack? Just so they know.

I guess it's like it's a channel manager within your organization that you can set up in ways to help with your workflow. And it could be as anything I can have. For instance, we care about the quality of our pool cleaning. And so every day we have our pool cleaning, they. They send an email, it gets zapped over to Slack we're able to look at the quality of the pool clean. That's just like an example of an outside vendor, how you can bring in information for my team to see. So those that are monitoring the Coachella Valley, those pools, they're going to understand that there's been a service in there and the pool is clean. So something like it works for working outside of your organization and then also within and within. I set things up by regions, obviously set things up by whether it's a maintenance or we have. I like to think of it like this. There's a lot that goes on. You have the priest day for the guest. The guest that books with purveyors of leisure is really needs to have some honorable mention here because they have been tasked with finding a property where 20 of us are going to be comfortable and really adore the surroundings. It's not an easy task. And I don't know about you, when you travel with your family, you mentioned you have a large family. Not everyone has the same taste and not everybody has the same idea of what's comfortable. And it matters to Uncle Joe how far the bathroom is from his bedroom. And so from very early on, I recognized that if we were going to focus on. Focus on hosting these guests, that we had to be extremely compassionate about what it's like to host because they become the host. Right? Like we're the host of the property, the venue, and we have a host that becomes a liaison between the property and them. But they, in essence, we hand them the baton, they become the host and they're organizing the meals and they're organizing kitchen stocking and all these things. And we took on early, early on we said we, we're going to go ahead and have a whole concierge service built into our process. And we don't, you know, we can bring in massages and yoga teachers all the time, private chefs. My husband actually is top notch chef Services is our chef for the estates. It's been wonderful because the people feel supported and I don't know about you, when you're traveling, hosts for the most part are getting much better at responding and giving you maybe some more information with guidebooks and so on and so forth. But for a while, early on, earlier days, it was lacking. It was not as clear. And so people really love that. And we have beautiful repeat guests as a result. And people get married at our properties and then they have their baby shower at our properties. And so I'm proud of the fact that we recognize early on our avatar how we could support them. Then when they're at the home they have this other support mechanism which is your host that meets you in person. It's a person with a face and a phone number and I mean it's all happening. The whole team actually is always witnessing interact. I've tried, I'm a really early adopter of trying out things but I'm also really good at getting rid of it when it's not ideal. And so I think that's part of. It's a problem people kind of come up against with tech is they sign on and then if they're not using it they stay and they hang on. Yeah. So to me I've been really, I'm like, that's not working anymore. Let's see what we can do. So right now our tech stack is actually the simplest it's been. We have the. So slack is team team communication and then guesty is our PMS for the estates we're also using cloud beds which is a hotel more suited for a hotel and for the campground lodging. And I'd say the newest and most interesting is MMSTR Market. My short term rental bill. Faith Scott Hill created a platform that really has helped us to streamline using CRM using tags and funnels and great templates for retargeting our audience. And so we have over 10,000 contact names. We use Stayfi at the homes to gather because that was the other thing people would come and we'd only capture one person's email. Yet 20 people are staying there and so now with StateFi we're able to capture more. And so I am a huge fan of using tech anywhere you can but, but it has to make sense. You have to kind of go through the experience of what am I trying to solve and how, what can solve the most things for the least amount of money? Well that's kind of the, that's, that's the formula.

Yeah, a hundred percent. I mean there's so much. I agree with that particularly the thing that resonated with me is what you said about knowing your avatar because you're describing that avatar. I picture my, my mum basically I've got two brothers, they've got each their families, I've got my family and, and when we all come together as a big group, she's the person who's like taken on that, that responsibility and you're absolutely right that ultimately you then feel hosted by that person. That is really an important thing that I, I'm going to take away from this and I Know, people listening to it is that actually that's the person who. There's a great book by Donald Miller called your story brand. And that's important and such a good book, isn't it? As it's important to note that actually you make the customer the hero of the story and you're the guide and that's exactly what you're doing there. That person becomes the hero and the family enjoys the pool, they enjoy the, you know, the face to face me. So all of that sounded, sounded amazing. And the tech stuff, you're absolutely right. You know, try out the tech, implement it hard, you know, like really implement it into your business. See if it works and if it doesn't, cut it out, you know, get rid of that tech. Because there's so much you don't need. Some of the most, some of the people we've, we've interviewed on this behind the host podcast that you don't need a, you know, like 50 different bits of tech you can actually scale and have a fantastic business with, with a relatively simple tech stack. And then lastly, I just want to touch on market myster, which is great obviously for marketing and to, to do that. Do you get repeat guests direct bookings? Is that, is that how you do you do email marketing and pull in direct bookings?

Absolutely. And I mean Mark Simpson has clearly been the, the cheerleader with the direct bookings. I have all of his books and was fortunate enough to meet him at Nashville years back during the launch of the first hospitable hosts. And I, I love, I would love to share with you at some point our rebooking strategy because we actually. The first video the guest receives after they leave is us giving them a trophy.

Oh, nice.

And officially giving them the purveyor of leisure status because they are now a purveyor of leisure.

A little club like community.

Yeah. And so along with that, you have your loyal. We, you know, we do, we promote 10 loyal loyalty for life and then all sorts of promotions down the road. But it, yeah, it's been great fun to have that because I feel, that's what I feel like. I feel that people come and, and this is why I take such pride in my kitchen inventory and keep absolute perfection when it comes to cleaning and supplies on hand. Because when I hand that baton to your mom, you want her to feel proud to have chosen this property for you and your brothers.

And that's what happens.

It's this multigenerational. I mean, that's what's going on. Someone is Basically celebrating something at our homes. Which is also one of my favorite things to do to celebrate.

I mean it quickly if it turns around, if it happens the other way around and you go to property and it's terrible. Like you give that person loads of stick. Don't you know or you know like polite about it. But you know, every. Everyone knows. So. So yeah, that that person is, you know, has a great company like purveyors of leisure to have that baton handed to them. So there's a couple of questions I want to dive in. Kim, just before, before we find out some how we can get your details and how we can stay in touch. So what would you go back and tell yourself? If you could go back to the early years of doing hospitality, what would.

You tell yourself and why hire the virtual assistant sooner? I think it was a combination of not allowing to letting go of the control of the reins and primarily because I didn't think they could do it the way I did it. Which is quite arrogant actually and not something I'm proud of because it really was just inability to understand how to train people at the time. And I think it was also how do I have the time to do that when I'm. Because I also, I think I may have mentioned, you know, I'm responsible for all the design. So every property that we have I have single handedly designed. And that also takes a lot of time. It's project management and some of these, some of these properties because of their size and the number of things that we would be doing. So the remodel would take close to two years. So that was happening alongside.

It's so important to fire fast, isn't it? And to offset all those tasks which are technically lower value tasks that you can give to somebody else so you can focus on the bigger picture. So one question that's a great.

I just, I do want to say one thing about that. There is a great exercise and it's called, it's along the lines of opportunity tasks to literally go through your day. And I don't know if you have a timer or something, you know, if you're a new host to really go through your day and see how much time you spend on what tasks. And this is something that's really important. The task may be simple but it brings you great joy. Well, keep doing that. Like it doesn't mean that you have to give that, that joy away. Other tasks that can be easy but you don't enjoy, go ahead and pass that along. Right. So I think that's the mistake a lot of people make. You don't have to take away what brought you to this, this business to begin with by hiring that team. I think it's an important piece because I feel very connected. So still to this day I can't remember all their names like I used to or, you know, remember all the details when they're coming to check in. But I definitely know who's staying where and, and what the experience was like for them.

Yeah, and that's, that's so important. That's great advice as well to, to like say, note down the tasks and just monitor whether they give you energy or drain you because the more tasks that you do which drain you, then you know, those sort of things. There is somewhere out there that those same tasks probably don't drain that actually they're doing it and, and just finding the help you with that.

Yeah.

So I mentioned you're a best selling author and that is in the Hospitable Hosts program. Can you just tell us what that is and how that came about?

Sure. It is a group of international hosts who are very hospitable and due to Jody Sterling bringing this amazing project to light, I was introduced to it by coach Julie George through Legends X program. And you yourself are, you know, in the same volume with me, which is fun. And I, I just thought it was a great opportunity to, to share my story. I don't. I think one of the most fascinating parts of reading people's stories is how few set out to become this. I think that's really interesting to me. Right. Most doctors wanted to become a doctor, most lawyers wanted to become a lawyer. I find that this is a personality driven business because there's something about the exchange of hosting people and Hospitable Hosts is the creme de la creme of people who have taken this so seriously. Right. Taken this leisure. Well, some avatars are obviously professional working. Not everyone's vacationing. However, I just find that it's interesting that most hosts did not set out to become hosts.

No, it is, it's different, isn't it? And this is the thing is when people have become it, they actually fall in love with it. I certainly have. This is. I kind of stumbled onto it and was like, oh my God, I enjoy this. This is great. Let's do more of it. And not only that, you make good money while doing something that you enjoy. So Kim, this was so fun and thank you so much for this. How do we follow you and you know, go and find out about Purveyors of Leisure. What's the best way to do so?

Sure.

Easiest way is to check out my Instagram at Purveyors of Leisure and that's P U R V as in Victor E Y O R S O F N Frank L E I S as in Sam U R E and also on there'll be a link tree link there as well to see the other projects I'm involved in as well.

Awesome. Thank you so much. And I'm going to take away from this first of all is first of all really putting yourself into into this, into your business, which I clearly see you do. And also to some of these tips that you've shared have been awesome. Thinking of that guest as the hero and passing that bat on. That's definitely something I'm going to take away. I hope you've enjoyed listening to this on the Boostly podcast and if you have, please share it with somebody else who would get the same enjoyment. Pass on this knowledge, this baton. This is the whole reason we do this on the Boostly podcast. There's so much more we could dive into, Kim and I love the idea that people can, you know, go and look at your business and see what you're doing well there. So please do so if you'd like to check out the book and Kim's chapter in the book this hospitalhost.com and you can go and check out the book. It's bestseller on Amazon, readily available. All the charities, sorry, all the proceeds go to charities, which is amazing. And there's now three volumes. So all that's left to do then, Kim, is to ask two things. Was there anything we missed? And if not, can you give us your motto on what you'd like to share and leave us with?

Well, I would love to do a little sneak preview of boutique hotel that will be opening this month called the Fainting Couch. It's located in Northern California above Napa Valley and east of Sonoma County. It's in Lake county, which is another beautiful wine region. We're up here on the mountains and I'm actually sitting in one of my renovated rooms which if you don't mind, I'd love to switch my backdrop to.

Give you a look 100 so for those who are listening on the podcast, you can go to Bruce Lee on you can go to our website and you can see our podcast. You'll be able to see this video of what the backdrop is.

So here we are in one of our king bedrooms. You may see some hanging monkeys and some abstract large format wallpaper. We went with a maximalism style I'm very, very proud of. Is a very sweet setting here in the forest surrounded by pine trees. And I look forward to welcoming our first guest this month.

It looks amazing. I love the lamps. Absolutely love the lamps. Yeah, they look fantastic. And like you say, this Maximus, you know, so of go wild kind of look is, is, is going to be so good and get the attention on the listings. The boutique hotel sounds really exciting and I'm looking forward to perhaps having you as a guest in the future to, to dive into the success of that. Thank you so much, Kim. And what was your motto for us to, to leave us with?

Oh, yes. Everywhere you go, there you are. And that's by John Cabot Zinn. I'm a big proponent of meditation and mindfulness. I'm a mindfulness coach as well. And I feel that's what I've infused into this business everywhere I go. This is why you hear so much of why it's so important for me to feel that my guest is very much hosted because of how I like to. If you come to my house, you will feel very hosted as well. So that's, that's what I like to think about.

That resonates and is. So it's very obvious that that goes into your business and, and it's amazing, Kim. So thank you again for your time on this podcast.

Thank you, Leon.

We thank you.

Always a pleasure.

Oh, thank you so much. Thank you for listening to this on the Boostly podcast. That's it for this one. We'll see you on the next one. Bye for now.