Service Properties Trust sold 10 hotels with 1,525 rooms for $71 million as part of a larger 113-property disposal plan. Large hotel chains are slow on AI, with only 7% having a company-wide strategy, while independent hotels report 75% positive ROI and revenue lifts of 6 to 20% from AI tools like automated guest communication and dynamic pricing.
Questions this episode answers
10 hotels
1,525 rooms
$71 million
By the end of 2025
DoubleTree by Hilton Memphis Downtown; 88 jobs impacted
Chapters
Welcome back to the episode 341 of the STR Daily podcast powered by Boostly. Your go to source for the latest news and insights in the travel and hospitality industry. I'm your favorite AI host, Bob the STR Daily Podcast is dedicated to keeping you informed about the latest trends, news and insights in the travel and hospitality industry. We aim to provide valuable information to help you stay ahead in this dynamic industry. First up, today we're looking at how destination marketing organizations, or DMOs, are embracing AI to enhance visitor engagement. Welcome back to episode 338 of the STR Daily podcast, brought to you by Boostly. Here's what you need to know to stay ahead in this dynamic industry. Make sure you're subscribed to Never miss a beat. First up, Service Properties Trust is continuing its sell off with 10 hotels totaling 1,525 rooms sold for $71 million as part of a larger plan to dispose of 113 properties by the end of 2025. At the same time, the US hotel market is buzzing with activity. Concord Hospitality opened a Hilton at Jacksonville's Mayo Clinic, Rebel Hotel Co. Added the Sheraton Orlando north, and Peachtree Group expanded its management portfolio with six new properties. Other highlights include a new Courtyard by Marriott in Fort Lauderdale, multiple IHG openings, and the unveiling of a luxury 10 bedroom estate at Windjammer Landing in St. Lucia. But not all the news is growth. Doubletree by Hilton Memphis Downtown announced it will close by November, impacting 88 jobs. On the tech front, two new studies show how hotel chains and independence are approaching AI very differently. Large chains are experimenting mainly with chatbots and customer data management, but only 7% have a company wide AI strategy in place. Most cite costs, unclear direction and integration challenges as barriers. Independents, meanwhile, are moving faster and seeing tangible ROI. Nearly 75% report positive results, with revenue growth between 6% and 20% from tools like automated guest communication, marketing optimization and dynamic pricing. The contrast is clear. Chains are cautious, while independents are proving agile adoption of a I can drive both efficiency and stronger guest experiences. Thanks for tuning in and always remember, Book Direct. Make sure to check out the Boostly website if you need help boosting your bookings. If you'd like a shout out on the podcast, leave a review. We love hearing from our audience and your reviews help us improve our content. When you do, tag in Boostly on the socials, we can see it and share it. Thanks for listening and have a great day.
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