Did you know this about your website

Did you know that 96% of people that land on the homepage of your website are not ready to buy? Now, that is a recent survey and study that was done by HubSpot. So I wanted to give you, in this episode, in this daily episode, a quick tip that you can do, but I guarantee that so many of you are not doing right now. My name is Mark Simmerson and I give hosts just like you the tools, the tactics, the training and the confidence to get more bookings. And in a few days time, I am going to be doing a very special live video celebrating the fifth anniversary of Boost Lee. Five years ago, pretty much to the day, me and my wife went away for a few days and during that time I had the light bulb moment of starting Bruce Lee. So it's crazy that an idea has now progressed to where we are right now. But on the 27th, I'm going to be hosting a very special live video and I'd love to invite you. We're going to be doing goodies and giveaways. We're going to be celebrating your wins and just talking about the future of Boostly. So if you want to be part of it, be booster.co.uk party before we start, before I give you a tip on how you can make sure that those 96% of people that aren't ready to buy still stick in your ecosystem. What I'd love for you to do, if you're watching this on YouTube, please hit that like button. Smash that like button. Because what it will do is it will mean the algorithm kicks in the more people that do it. And that means more hosts can see this tip, this free tip every single day in 2021. I want a daily video on, on here, on a daily podcast, a daily episode that's going to go all over the channels that will help you, the host, not only survive, but thrive on the other end of what has been a crazy 18 months. Okay, so this tip, 96% of people that arrive on your website are not ready to buy right now. So what does that mean? The best thing that you can do is try and capture their data so that you can stay top of mind. The most, easiest, simplest way of doing so is by getting a email marketing software. The one that I recommend, recommend is mailchimp. M A I L C H I M P. And what mailchimp does for free is it gives you the ability to grow your email list and send out emails. And one of the things that I love is that they give you a very easy to create signup form. So what you do is you go and create the signup form. You grab the little link that they will give you, it's called a hyperlink, and you can put it on your website homepage. If you're a bit more tech savvy, they'll give you what's called a HTML code. Now, it does look a bit confusing, but it's basically of copy and paste. You'll get the first name, you'll get the email address, and then once the person gives it to you, then that means that they will join your email list. Now, once you've done that, the trick is to actually use it and email people. Well, that's for another episode, but the best place to do that is to put it on your homepage. Now, you can't just put join our email list because nobody will join. You got to give them a reason why to. So it could be. Check out our tips and advice on places to visit in your area. It could be get our top five best recipes for X. If you've got, you know, if you're a really good chef and you know, you're well known for making fantastic dishes, you've got to give somebody a reason why to join. So that's why what I recommend that you do, go and look at what other hosts are doing. Go look at their websites, go look at what they're. It's called a lead magnet. Okay, Go look at what their lead magnet is. Now, if you go to booster.co.uk you're seeing that mine is seven tools and tips that will help increase your direct bookings. So that's a really intriguing, insightful lead magnet. Because then if, if you go onto there, you put your email address in, I will send you seven tools and tips to increase your direct bookings. That's intriguing. I've seen some fantastic examples over the past. I've seen some crap examples over the past. The best thing to do is go have a look and then go and set it up. If you want to find out more, There's a full Mailchimp Boostly tutorial set up on the YouTube channel. Just type in YouTube search boostly mailchimp and it will come up. Okay, so that's what you need to be doing. 96% of people, that's a lot of people. A lot, a lot of people. For every 10 people, 9.6 of them are not ready to buy. There's loads of things that you can do to change that 96 to a looker into a booker and again, Boostly websites have done this step by step layout of what a perfect website should be. Again, that's not just me making it up. This is based on the surveys, the studies, the facts, the testing and everything that we've done for the last few years. Now, this is why we've got over 600 hosts that are with us and we're growing and growing and growing. We're one of the market leaders. So again, if you want to find out more about Boostly websites, go to boostly.co.uk website. I've given you lots of links in there. If you need to find out any more, I'll make sure it goes in the post. If you've missed anything then markoostly.co.uk. i'll be back tomorrow for another episode. Remember, stay power active, do not be reactive, do not build your house on someone else's land. And let's go get some lovely Darryl bookings. I'll be back tomorrow, everybody. Thank you so much for stopping by.