Do you need bookings for 2022 👉 DO THIS
30 Jan 2022 · 3 min
Mark Simpson says to call your top 20% of guests or happiest reviewers and ask for referrals. Use a short survey, a simple script, lock in next year's dates, and push through the discomfort of picking up the phone.
Chapters
Okay, this tip is really easy to implement and it's something you can do right now. And it will go nicely along the lines of getting bookings in these next 30 days. All you need to do is pick up your phone, pick up your calendar, pick up any bookings from the last, say three months and what you're going to do is you're going to pick up the phone and you're either going to WhatsApp message or pick up the phone and call your previous guests. Super simple. And it's, it's going to be along the lines of either a survey. So again, this is super simple to do, it's really effective and you know you're going to ask a couple of open ended questions so you can start the conversation as. Hey Mark, just checking in. Thank you again so much for staying with us this summer. It meant a lot. We've just got some really quick questions, I hope you don't mind. Number one, what made you stay with us? What did you enjoy about your stayovers and what did you not enjoy about your stayovers? Something along those sort of lines. There's three or four questions. Again, you can do this as a WhatsApp message or you can pick up the phone and have a phone call. I love picking up the phone and having a phone call because nobody does it anymore, nobody speaks on the phone anymore. And when you have a one on one conversation, you can find out so much. Now if you've had lots and lots and lots of guests, congratulations. And um, what you can do is you can do the 8020 rule. So work out the 20% of guests that brought in 80% of your revenue so your big bookings. Or you could just bring in or you could call the 20% of guests who had the 8% of the most amazing time lived the best review, totally up to you. But you will all have their phone number. A lot of you won't have their email address. So don't think you could email them because again, if anybody's booked via an ota, they don't give you their real email address. So do a phone call or a WhatsApp. This is really cool and really effective. Now while they're on the phone or while the WhatsApp, if they respond, then again I've got you the template that do you know anyone? So you could do the do you know anyone? So do you know anyone who's looking to come to the area? Do you know anyone who's looking to come here for business? Do you know anyone who needs a stay. Or what you could do is you could say, would you like to book in your 2022 stay? Just say we have availability. Would you like to book in your 2022 stay? And if you're applying the 8020 rule, this is so easy because, you know, they had an amazing time or they've, you know, spent a lot of money with you. Would you like to book in your 2020 stake? Especially if they came to you for an event, whether it's an anniversary, whether it's a birthday, just say, would you like to book in the same dates for next year? We can lock in the rates that our rates are due to go up. Would you like to lock in? So, again, this is really simple. The only obstacle to this is you. This is your mindset. Some of you will go, ooh, not comfortable doing that. The whole point of this is that this is what having a business is all about. Again, I say this all the time, hospitality. We are so lucky. We can throw up a couple of photos on an ota, you're guaranteed bookings. But this is the whole reason why you've committed to doing this is that you need to trust the process. And it's about me making you feel comfortable about being uncomfortable. And this is some of the things that you're going to do. Now, again, I'll leave it to you, I going to give you loads of other tips that you can do, but this is one of the key ones. If you want to get bookings, if you want to get revenue. And again, this is a great, great, great, great, great, great, great way.
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