Easy money tip so many hosts are not doing
7 Mar 2021 · 5 min
Mark Simpson shows hosts how to message guests on WhatsApp, Telegram, or SMS to offer help and upsell stays. Fill booking gaps by offering discounts or perks to extend reservations, a low-cost tactic most hosts skip.
Questions this episode answers
March 7, 2021
Boostly2M (spoken as "Boostly 2M" / spelled out in the audio)
Chapters
At the show, I want to very quickly say thank you to our podcast sponsor, which is Hostfully. So those of you that have been hiding under a rock for a very long time and don't know who Hostfully are, they are one of the market leaders in the digital guidebook world. If you haven't yet got a digital guidebook for your hospitality business, please make sure it's the thing that you do today. The best thing about digital guidebooks is it is free. To get started, go to H o s t f U-L-L-Y.com and you can get a free digital guidebook today from Hostfully. What you can do from there is you can inform your guests about any changes that are currently happening in your local area. You can tell them WI FI codes, you can show them how to use the dishwasher and all of those amazing things. It's not just for rentals, it can be used for bed and breakfasts as well. So go and get your free digital guidebook by going to hostfully.com there is a freemium option you can upgrade to get more digital guidebooks and more features when you do that. If you'd like two months free, please put Boostly 2M B O O S T L Y 2M in the coupon code section. You'll get two months free. I'll be back later in this episode just to mention Hostfully one more time, but just want to say thank you so much to all of the team at Hostfully for continuing to sponsor the podcast. It means the world, so let's get on with the show. My name is Mark Simpson and I give hosts just like you the tools, the tactics, the training and the confidence to go and get your own daily direct booking so you're not over relying on the OTAs to do so. And I'm going to share with you one top tip that so many of you aren't doing right now and it will boost your income in 2021 and beyond. But before I do that, please make sure that this is the first time that you've tuned into one of my videos or podcasts. Make sure that you subscribe, download more like, but most importantly, share this with a friend of yours who is in hospitality. It could be in property hospitality, they could just be an Airbnb for all I care to share it with them to give them the confidence. Because there is Revenge travel coming in 2021 and I want you to be a part of it. I want you to be ready. Now some of you may have guests in your property right now, some of you may have guests, maybe due to arrive very soon, but here's one thing that you can do that the OTAs will never do for you. Now, what you can do is, number one, every guest has got a telephone number attached to their booking, whether they book direct or via their OTAs. Now, normally, now see we're in 20, 21, upon a recording, they give them their mobile telephone and the majority of the world now have either WhatsApp or Telegram on their phone. So these are free messaging tools. So what you can do when they arrive, whether this is you or if you outsource this to a member of staff, just send them a WhatsApp, a voice note, a text message. It could be copy and paste if you're literally really busy and you're doing all of the things. But what you need to do is send a text message. Now what you can do right here is say, hey, Mr. Guest, is there anything we can do for you? Is there anything we can get you? So this again comes back to upsell. I spoke about this on an earlier lesson with the power of the upsell. It's what we can learn from hotels really well to say, hey, Mr. Guest, what can we do for you? Anything we can get you. And again, if he says, yeah, sure, then you could just list off any partnerships you've got or anything that you could do. Another one you could do, which is really clever. Look at your calendar. So look at your PMS and then look at the date that they're due to check out. And then have a look at the date that they're due to check in. The next guest, they're due to check in. So if it's like a three or four day gap between guest number one leaving and guest number two arriving, you could simply send a text message. It's free to do, takes less than two minutes. It can be a voice note saying, hey, Mr. Guest, just to let you know, the next party don't arrive for another four days until after you check out. Would you like to extend your stay for three extra days and enjoy a little bit more? Number one, you could give them a discount. Number two, it's really hard to sell that three or four days. So by doing this you can get extra income coming in and it's direct, so there's no commission, so you can afford to give them a bit of a discount for doing so. You can either discount or say, if you do, we'll treat you to a takeaway. Something as simple as that could be. The difference between small little changes could be six, five six figure bumps in your overall income for 2021 and beyond. So super simple one easy money that so many hosts are not doing. Utilize WhatsApp, utilize Telegram, utilize free text messaging and just give it a go. What's the worst they can say is no? All right, my name is Mark Simpson. If this is the first time that you have seen this video or listened to this podcast, please do me a massive favor like subscribe and share and tell the world. If you want to reach out to me directly instagram.com boostlyuk or you could just go to Boostly UK right now and grab a five step guide on how you can increase your direct bookings. Speak to you very soon.
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