Eco friendly ideas in hospitality industry

How can you make yourself more known by doing alternative forms of PR or marketing in 2021? It's something that so many people are trying to figure out. It's, it's, you know, when everybody's digging, how can you zag? And a real cool thing that I've seen this year, it's by a very talented young individual from Stoke on Trent, it's called Ollie. He's got a property management service company called True Stays. For every booking that comes in, he plants a tree. Now, this is really, really effective form of market and whether he meant it or not, because with the way the world and with everything that's happening as a, as a race, we are more aware of wastage and, you know, people are wanting to do more things that will protect this planet and now have some fantastic companies that have been set up that you can pretty much automate this process. So where you don't physically have to plant a tree. So I've noticed Ollie and his marketing and, and how he presents this, and I believe that everybody should be sort of thinking about what can they be doing as well. Now, again, you don't have to go to the lengths of every time a booking comes in, you donate a little percentage to planting trees, but you could look to do something similar. So, for example, could you have electric charging ports, you know, at your property and you promote that, could you be doing something that is helping the local economy? Could you be putting something back into the local economy? Whether that would be through either giving up your time or donating some money towards local causes and local charities. When you do things like that, the PR and the good karma definitely comes back to you in leaps and bounds. You could probably right now Google a local business that's doing something similar and, and you know, they will have had some form of press coverage and they will be have some form of PR around it. Now, you don't do this to get the pr, but if you are doing this, it's definitely worthwhile reaching out to a local journalist. Because in a time and in a world where there's so much bad news and bad things happening, journalists are crying out for good news and good news to print about, especially local businesses, local brick and mortar business, businesses that are making a difference and are actually not only surviving these current times, but thriving on the other end. So have a little think about what you're doing. Are you already doing something that's just out of the ordinary? Are you already doing something that somebody isn't? And if so, why don't you just reach out to the local newspaper and maybe local radio station, local tv, you know, county, local radio, tv, who that may be and tell them about it and tell them why you're doing it and the benefits of it. Who knows what may happen. And the good thing about good PR and a good thing about getting something that's in a, in a very high ranking newspaper or TV etc is that that will stay visible on Google forever. There's a couple of members of the hospitality community that have had articles done from them in big national newspapers several years ago and it still ranks very heavily in Google. Now there are a lot of people, whether you believe it, believe in it or not, but Four in a Bed, the Channel 4 TV show and you know, we've got stations in America, TV shows in America and Australia, etc. But are similar the ones that show off your business. And again they are very marmite, they are very controversial. But again, if you come off off it, well then it's a very, very good form of publicity because you will always be going through their TV channel and you'll always be showing up on the YouTube channel, et cetera because these are big national TV shows, they get a lot of viewership and so you will always be in that ecosystem. So again, it's doing something a little bit different from the rest that will just mean that your business is visible and these are some little tactics and tips that you can do that don't cost any money and if it does, it's a child charitable donation, something that makes you feel good, something that does well for the, for the planet of your local area and they always come back to you in leaps and bounds. So have a think about what you can do and I would love to hear from you right now. What are you currently doing? Leave it in the chat box below. Leave in the comment box below. Send me an email marketbooster.co.uk. this is the first time that you've tuned in to a daily podcast episode, the daily video, a daily audio. However you are consuming this content. Thank you so much for stopping by. My name is Mark Simpson and I give hosts all over the world the tools, the tactics and the training to get more direct bookings. Boostly.co.uk to find out more from there you can go and grab a free seven step guide to the free tools and free training that's out there that can help you increase your direct bookings. And as I mentioned yesterday on the 27th of May, please do join me 6pm UK time go to booster.co.uk party. It's the 5th anniversary of the naming of Boostly and I'm really excited to showcase what's coming next. We're gonna have a giveaways, some prizes to give away. I'm going to showcase what's happened over the last five years and I'm going to tell you what's going to be coming in the next five years as well. So please do join me for that. 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