Focus on Engagement

Episode. I wanted to say a massive thank you to Wheelhouse. Who are the sponsors of this podcast? You need to go check them out. It's one of the most important tools you will get for your business in 2021. Dynamic pricing, pricing software, tools, whatever you want to call it, it is going to be so essential in 2021 and beyond. The boostly.co.uk forward/wheel. If you enter Boostly 75. If you ever want to upgrade then you get the first month 75 off everybody right now for a very limited time free account and a free listing on there. You can link it up to your PMS, link it up to Airbnb, TripAdvisor and it will give you all the data that you need. Wheelhouse is faster, it's better, it's easier to understand and most importantly, it'll make you more money. Please, whatever you do, go and check them out. Say thank you for sponsoring this podcast. So without further ado, let's get on with the show to my channel. If you are new to this, please make sure that you hit that thumbs up and you subscribe so you can get more of these in this video. What I'm going to be talking about is why you should be focusing on engagement for your social media channels. So the big I think the best misconception is that you've got to have as many followers as possible. The more followers you have and the potential to bring in more bookings. Well, that's not always the case. The problem is with marketing and all of these things is that there is a big problem out there that so many people are focusing on getting more and more and more followers that they start to do things that aren't going to be correct for the channel. For example, there are services out there that you can pay to get more and more followers. The problem is the people that they choose for you to follow, bots or scammers or just not people are ever going to potentially do business with you. I book a stay with you. So what social media loves more than anything is engagement. If you look at Facebook, if you look at Instagram, if you look at LinkedIn, doesn't matter what the channel, it looks at engagements. So what you really need to be doing is not focusing on getting 10,000, 20,000, 30,000 followers. What you really should be doing is looking to get a core group of people that are always going to be engaging in yourself. There's a blog called Kevin Kelly. It's called A Thousand True Fans. I read it in 2016 at the start of my boostly journey and it's one that I keep going back and back and back to. I won't butcher it. You can go and literally read it for yourself. It won't take long. But the the main premise and what I want to teach you in this video is if you can have 100 followers that whenever you post they engage, comment, share and basically start a conversation with you on and you can get say out of 100 followers, you can get 100 people doing that. Then Facebook, Instagram, LinkedIn, whatever the channel may be, they will treat you a lot more favorably than if somebody with 10,000 followers and when they post out only say a thousand join in. So that's the this super quick video is super quick video but I want to share with you is focus on your engagement. Don't focus on big numbers on social media. Okay, if this is the first time you've watched this, my name is Mark Simpson. I've give hosts just like you the tools, the tactics, the training and the confidence to go and get more direct bookings. We focus on social media, we focus on email market, we focus on Google website, everything that you can name up. If this is the first time watching the video, please make sure that you again like this button. Like this video, subscribe to the channel and turn the notification on bell on so you find out when we're posting more of these. If you want to find out more about boostly, go to boostly.co.uk and I shall see you on tomorrow's video.