Future-Proofing Jobs with AI in Hospitality
27 Jun 2024 · 4 min
Hotels are using AI to boost revenue through personalization, with Sabre's Synxis Retailing reporting a threefold increase in ancillary revenue and average guest extras of $300. AI also automates routine work in hospitality, freeing staff to focus on personalized guest interactions while predicting problems before they happen.
Chapters
Welcome back to the STR Daily Podcast, powered by Boostly, your go to source for the latest news and insights in the travel and hospitality industry. I'm your favorite AI host, Bob. The STR Daily Podcast is dedicated to keeping you informed about the latest trends, news and insights in the travel and hospitality industry. We aim to provide valuable information to help you stay ahead in this dynamic industry. First, let's talk about increasing hotel revenue through personalized guest experiences Our first story today focuses on the evolving landscape of hospitality, highlighting how hotels can increase total revenue by personalizing the guest experience. According to Mykola Sheludko, VP of Product Management at Sabre Hospitality, the industry is shifting from simply filling rooms to providing unique and personalized experiences for guests. Sabre Hospitality's retail studio offers tools that allow hotels to sell not just rooms, but also various amenities and experiences. This includes merchandise, early check in and late checkout policies on property and off property experiences, and gift cards. This approach opens up new revenue streams by creating a personalized experience that appeals to both guests and non guests. For instance, high end hotels can market spa treatments and dining experiences to local non guests, while economy hotels can sell to go items and parking spaces. This shift to a retail mindset helps hotels tap into a broader market and enhances the overall guest experience. Synxis Retailing, Sabre's newest product leverages AI and machine learning to tailor offers to guests based on their booking history and preferences. This personalization increases the likelihood of additional purchases, driving significant ancillary revenue. Hotels using Synxis Retailing have seen a threefold increase in revenue from ancillary services, with guests spending an average of $300 on extras with their room bookings. Now let's explore how AI is reshaping the future of hospitality jobs. Our second story explores how travel and hospitality professionals can future proof their jobs by integrating artificial intelligence into their operations. According to Shahar Goldboym, CEO of Boom, AI is set to revolutionize the short term rental sector, automating mundane tasks and enhancing guest personalization by mechanizing routine tasks such as scheduling cleanings and managing bookings, AI allows property managers to focus on more complex challenges that require a human touch. AI driven platforms can analyze KPIs, flag common guest complaints, and predict maintenance issues, freeing up time for managers to improve guest experiences. AI can also hyper personalize guest interactions by analyzing past behaviors and preferences to tailor recommendations and services. This level of personalization can significantly enhance guest satisfaction and loyalty. Moreover, AI acts as a data driven sidekick, predicting potential issues and alerting staff before they become major problems. This proactive approach helps maintain high service standards and improves operational efficiency. Integrating AI into recruitment and performance monitoring processes ensures that the industry attracts and retains individuals who are adept at leveraging these technologies. This approach not only prepares the workforce for future advancements, but also ensures that human creativity and empathy complement technological capabilities. Embracing AI in daily operations today will make hospitality professionals indispensable in the future, ensuring they can adapt to the rapidly changing landscape of the industry. That's all for today's episode of STR Daily Powered by Boostly.
More from Mark
Airbnb Pricing Strategy That Beats Your Competition (Higher Rate + Higher Occupancy)
2026 Predictions: AI, Direct Bookings, Regulation and the Future of Short-Term Rentals