Google Hotel Ads

One of the biggest problems that I see in the world of forums and social media groups is you can go into any group right now and you can type in the words PMS and you will get tons of questions asking, who should I go for? Now, you could ask any five people and you would probably get five different answers. But I have been a massive fan of this one company for a long time now. Uplisting up L I S T I N G. You can go and find out more by going to boostly.co.uk uplisting now, they're the sponsors of this show, but this is by the by, I'm a massive fan of them. I know the team really well and they are making really good inroads and solving so many problems that so many hosts around the world have. A lot of people that I know like and trust use and swear by uplisting. So if you're looking for a new PMS provider, somebody that is state of the art technology that can make your PMS go further, work harder for you, so you have to do less tasks, I recommend that you go check out Uplisting again. Thank you very much to Vince and the team for sponsoring Boostly podcast. We're a massive fan and we're always, always, always gratitude to you. Please do go and check them out and go and say hey and say that Boostly sent you. Thank you. Hello, my name is Mark Simpson and I give hosts just like you the tools, the tactics, the training, but most importantly the confidence to go and get more direct bookings. And in today's podcast, video, whatever you want to call it, we're going to be talking about some big news from Google. So a couple of weeks ago they announced that they are going to be swapping and changing and revolutionizing their Google Hotel Ads program. For those of you who doesn't know Google Hotel ads, really simple. Go do a search on Google, look for your place on Google Business listing and look at what appears. You'll normally see booking.com Expedia, TripAdvisor, et cetera, et cetera. And they pay to be listed on there. They pay per click or pay per whatever. Now there has been a case where US businesses can get in there, but it's very exclusive. You're either going to be a Google Hotel partner, which is very expensive, or you've got to do it via your PMS, free to book a vivo, XEVO, etc. Now this is changing, massive news. Everybody will be able to get a free link within there moving forward. So this is huge. Google Business Listing drives thousands upon thousands of traffic first and foremost. If you haven't got a Google Business Listing, go and get one. It's free. If you need more help and guidance, just go check out the Boostly YouTube channel. Type in Boostly YouTube Google Business Listing and I've got a step by step video that shows you how to set it up. But once you've got it, it's so ridiculously powerful you don't even realize how many people actually see this. And now what you're able to do finally is have a clickable link to your website, to your booking engine, and in Google Business Listing in the Google Hotel Ad section. And it's free. It won't cost you a penny. But Google being Google and they love to make money, you can actually pay them to be ranked in the top three. Now the details are still scarce even at this point, but what I recommend for you to do is to check it out. Keep an eye open, make sure you subscribe to this channel, make sure you subscribe to the podcast, make sure you're in the hospitality community, sure that you are part of the daily Boost B o o s t l y.co.uk Daily D A I L y B o o s t Then you're part of the WhatsApp channel and then you can get daily text messages and updates when there's big news to share. This is massive one to keep hold on but for now just make sure that you are aware of it and go and get your Google Business listing. If not massive thank you to to uplisting who are sponsoring this podcast episode, do go and check them out. Booster.co.uk forward/uplisting and with that I'll bid you ado. Please do get in contact if you want to make sure that your website is ready to take direct bookings in 20 and beyond. Boostly.co.uk WC to book in a call with one of our team members and we will figure out if we can help you. I'll be back tomorrow for another lesson, another episode. Thank you so much for tuning in.