Google Trends shows a 110% increase in this type of booker

This episode of the Boosu podcast is sponsored by xivu. Zivu is the direct booking revolution. They have got PMS Channel Manager. They've got a fantastic service that I recommend that everybody check out. I've known Naim, who's the founder of xivu for a long time now and I've told him since day one, listen Naim, just crack one thing, get really good at one thing and focus on that. He goes, no, I'm going to do everything. So not only do they have properties, they property management, they do a PMS channel manager, they've got an academy, they do everything. And also as well they now integrate with Google Hotel ads which is really exciting because Google Hotel ads is going to be a very key area of your marketing in 2021. So if you haven't already, go to boostly b o-o s t-l y.co.uk explore e x p L O R E. That'll take you to a landing page where you can find out a little bit more about Xevu and how they are revelation revolutionizing the direct booking journey. And you can also book a call in and have a chat with them to see if they will be the right PMS for you. I'm also excited to say that XIVU and Boostly websites have now combined together. We have, they and us have come together, We've linked our APIs and it just means that you're direct booking WordPress website with Boostly is now straight connected into Xevu so the guest doesn't have to leave the website to create and complete the booking, which is a game changer. I cannot tell you how much of this is a game changer. It's going to save time. It means that everything will be so smooth and it just knocks out any traction in the guest booking process. So please do go check out Booster Cody K for Slash Explore and if you want to go check out boostly websites, boostly website.com okay everybody, are you ready for today's episode? It's going to be a good one. Leave a hashtag live in the comments if you're watching with us. Leave a hashtag replay if you're watching on the replay with us. And also as well let us know where you're tuning in from in the world. If you're on the audio, if you're listening in the car or walking the dog, then just literally pick up the phone, send me an Instagram message and let me know where you are watching or tuning in from this so uk. Thank you so much. Let's get on with today's show. Welcome everybody to a new episode of the Boostly podcast. And today we're looking at even more Travel Trends for 2021. So first and foremost we have the domestic adventurer. Okay? And this is based on Google travel trends and what this, the stats and everything is showing us. So here's some interesting insights. In the last three months alone, Google Trends show 110% increase in searches for accommodation near me. This is the ultimate staycation and I am a prime advocate and example of this. Very recently, literally a couple of days ago, me, my wife and my couple of children got back from a staycation. We traveled, okay, we traveled less than 90 minutes for our staycation. So again, this is something that is massive. Obviously due to Covid restrictions. You know, as the world is starting to open up, people are still not confident to fly. So they are looking for a staycation. And a staycation is at the moment anywhere between 45 minutes and three hours away from door to door. So it's somewhere where they don't have to stop off and stay over overnight. They can literally leave and go to their destination. Between April and July of 2020, 70% of the room nights booked were for domestic stays. So obviously that is in the peak of the pandemic and that is obviously not all over the world. And obviously the context around every stat that you have to have is to look at the situation around it. So between April and July, majority of these people would have been key workers, essential workers obviously because of demands and hospital stays, etc. But again, really interesting, but that stat didn't slow down. So when again July, say to September, when things start to reopen a little bit more, that will went to 77% which is phenomenal. So again, staycation is, is here now, not only is staycation here is going to stick around for the foreseeable. Also there is a new type of client, a new type of guest, which is the remote worker, the workcation. And again another stat to give of you 37% of people say they're considered booking a stay just so they can work from a home or an apartment. So what's really interesting here is that.

People are just looking to not have to work from their house. And so many companies now, and I've mentioned this time and time again, so many companies are now letting their workers work from home and not go into the office. And after people have got over the initial shock, they're going, well you, you.

Know, I don't want to, I don't.

Actually have to work from home. And you know, the trend really started I noticed, most importantly in Texas and America first and foremost and then the whole world has sort of spread it around. Tuva, so what are you doing in your property to stand out for this? Are you encouraging staycation? Are you using the word staycation in your marketing? Are you using the word workation or remote worker? Are you using the terms digital nomads? And what are you providing most importantly for these guests? Either you got a desk, if you've got WI fi, good wifi, talk about it, provide, promote it. Have you got space for a family to come and stay with you, like I say, where the parents may be working and the kids can obviously maybe do their schooling like school from home. I know a good friend of mine has been doing that as well where it's remote learning. So that haven't had to be in.

The city or the town where they live.

They can do remote learning anywhere. So it's how are you communicating this? Have you got strong WI fi? Have you got workplaces, you've got lots of USB ports, Do you have a desk? Do you have a printer? You know, what can you be doing to make life easier for people that are traveling and working? So definitely food for thought.

If you want to go check out.

The VRBO trends study, just Google it, you'll find it on there. But again, it always brings food for thought on what you can be doing in 2021 for your marketing. You've got to think outside the box. You cannot be relying on 2019 tactics here. This is 2021, this is the new one world of tourism and hospitality. So think differently, think outside the box. When everybody zigs, you zag and you will get those direct bookings. Okay, I'll be back tomorrow with another episode. Thank you to Xevo for sponsoring this episode. And if you want a brand new website that you can be proud of, go to boostly.co.uk websites.