How are you appealing to your staycation market

Episode. I wanted to say a massive thank you to Wheelhouse. Who are the sponsors of this podcast? You need to go check them out. It's one of the most important tools you will get for your business in 2021. Dynamic pricing, pricing software, tools, whatever you want to call it, it is going to be so essential in 2021 and beyond. The boostly.co.uk forward/wheel. If you enter Boostly 75. If you ever want to upgrade, then you get the first month 75 off everybody right now for a very limited time free account and a free listing on there. You can link it up to your PMS, link it up to Airbnb TripAdvisor, and it will give you all the data that you need. Wheelhouse is faster, it's better, it's easier to understand, and most importantly, it'll make you more money. Please, whatever you do, go and check them out. Say thank you for sponsoring this podcast. So, without further ado, let's get on with the show. Okay. Welcome to another episode of the Boostly podcast. My name is Mark Simpson and I give hosts just like you the tools, the tactics and the training to to get more direct bookings. And in today's lesson, what we're going to talk about is Staycation. So there was a recent survey and Study produced by booking.com Airbnb and the likes, and one of the big things that they are talking about is that they're talking about the big travel trend in this area at the present moment in time, which is going to be domestic trips. So domestic trips will continue to travel dominate the travel space. And what's going to happen is that 47% of people will travel within their home country over the medium term. So in the next seven to 12 months. And when it comes to local travel, 40%, 43% of people plan to explore a new destination within their home region or county. So that's a really large number. And what the surveys and the studies are showing is that if you have a domestic property and if you are a property manager, a hospitality owner, that reaches out to maybe a wider audience, maybe an international audience, you're going to have to rethink for 2021. So what you need to be doing, number one, is have a look at your listings. So if you are based, say, in a country where English isn't the first language, how are you presenting your listing? What can you be doing on your listing to maybe be multilingual? So if, for example, you're based in Spain, is your listing, is your website the first thing that they see Spanish or does it have to translate? So can you maybe find somebody on Fiverr, can you maybe find somebody on Upwork that can translate it for you also as well, what are the amenities that you are providing that your fellow country people enjoy? So think about what, what you're providing. Think about maybe even little things like board games or magazines. Is it in the, is it in English, Is it in English language or is it in Spanish? You've got, you've got to think about these things. So are you providing charging stations, for example, for the people that are in your country? Can you also offer electric charger options? Because again, if there's going to be a lot of people driving and not flying, electric cars are getting more popular, can you provide that service? So these are the little things that you're going to need to think about in 2021 with until international and flights become more common, what can you be providing? How can you be providing to them? And it really does delve back to that customer avatar. So what I want for you to do little think, just look at your property, look at your listing, look how it's presented, look at the customer avatar and you may need to tweak it this year. So go and do that and then let me know. Feel free, reach out on Instagram Ostleruk, you know where to find me. And thank you very much for listening or watching this episode and I shall be back very soon. If this is the first time that you've tuned into the Boostly podcast, just go to boostly.co.uk podcast. You can find the full back catalog there. We've got over 150 episodes. So again, thank you very much for tuning in and I will be back next time for another episode of the Boostly Podcast.