How Crazy Egg will help you track how effective your website is
21 Aug 2021 · 5 min
Mark Simpson helps Kevin from Patriot VR boost direct bookings by tracking website visitor behavior. Crazy Egg records where users click and scroll, costs about $20-$30 a month, and can reveal why his site's 100 monthly visits aren't converting to bookings.
Questions this episode answers
About 100
$20–$30 per month
Chapters
Welcome back to a very special episode of the Boostly podcast and we are going to delve into a Boostly tune up. So this is a lot of different series. It's like a, like a Boostly multiverse. I'm helping lots of different hosts tune up their business so they can get more bookings. Now, the gent that I am helping today is Kevin from Patriot VR. Kevin has got a Boostly website, it's live and he's very honest to say that he has done nothing proactively in terms of getting people to the site. You know, from the Google Analytics, he's seen that he's at about 100, but it should be so much more. So what we're going to do today, and this is like a little segment of our chat, our chat in total is about an hour. I'm taking little segments so I can present it to you to show you, to show him what he needs to do, but it will help you as well. We delve into tools, tactics, and if you want to find out more about Boosted Tune up, just email markooster.co.uk put in the subject heading, head in. Boostly Tune up. And if you are part of Team Boostly. So if you've got a Boostly website, content creator academy, all the things that we talk about today, you can get access to. So go and check it out, log into your dashboard and take advantage and use it. Thank you so much for tuning in. If this is the first time that you have done so, please make sure you hit the like button. Subscribe, download, tell a host, share with a friend, all of the good stuff. But. But now let's jump into our chat and you can find out more about how I'm helping kevin@patriotvr get more direct bookings via getting more traffic to his website. Speak soon. As far as the actual getting to Guesty and completing the process, et cetera, that's on us to improve, which is what we are doing consistently, consistently, consistently. Which we will, we will keep on doing. Oh, you said it's on Guesty or on you guys? It's on us guys. Totally on us guys. And this is why we've started to make the improvements. So we've just been given access to Guesty's new API features, which will mean the process becomes even better. So again, I think it's a combination of a couple of things. Number one, we need to get more people to the site, which is. Yeah. Which is obvious. Which we're gonna give you those tools to do. So and what we need to do is we, we need to start to do something to be able to see how people engage with your site. I don't know if you've ever heard or used Crazy Egg or Hot Jar before. Does those things sound familiar in any way shape? No. No. Let me share my screen again. So this is something that I want you to go and check out. Now you can speak to your digital marketing person. She may know this or not, but it's crazy egg dot com. Okay? What you can do with this website is that it will track everybody that comes onto your website and it will show you exactly how they interact with it. So it takes screen grabs, it records the screen and it shows you how they're interacting with it. Which is really good insight because. And again, if I just come onto the site here right now, you may find that, you know, 100 people visit the site and that they instantly scroll down, you know, or you'll find that they come to the site and they click on Special Offers or they click on here, you know, and it will show you on this video how they're interacting with it because it tells you as well. You can filter it down so it says, all right, Kevin, this user came onto your site using an Android phone, or they visited you using an Apple iPhone, or they're on an iPad and this is how they interacted with it. And so you'll get a real good indication because then what you can do with it or the digital marketing lady, whoever's hate you or whoever's going to do this can go, okay, so what we're discovering is, is that loads of people aren't even coming to this section or loads of people aren't even like clicking, you know, X, Y or Z. What, what can we do to fix that? And you can send that, you know, you can come back to us and say, right, you know, they're not going anywhere. They're going left, right and center. Well, that's where a service like Crazy Egg, and again, it's only like 20$30 for a month. You can test it. You can literally use it for one month, two months, and it's fantastic. I use it on Boostly and whenever we create a new style of site, I use it on there to test it and tells us everything that we need to know. So yeah, so crazyegg.com would be, would be one.
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