How Julie George Became The Million Dollar Host
17 Nov 2021 · 4 min
Julie George started with one furnished Airbnb in 2016, grew weekly revenue from AUD $240 to $600, then scaled to 130 properties generating $8 million in Airbnb income. She founded Host My Home, wrote Million Dollar Host, and sold the business by structuring it as a saleable asset.
Questions this episode answers
2016
From AUD $240 per week to AUD $600 per week
130 properties
AUD $8 million
Million Dollar Host
Chapters
One of my favorite humans that I have got to know over the course of 2021 is Ms. Julie George. Based over in Australia, she has taken the Club House app by storm and if anybody has been in a room with her over the course of this year, you will know what I mean. I have said this to her face. I have said this to many people that Netflix needs to have a Julie George show in Australia. I think she'll be fantastic for it and. And you are about to find out why. So this little clip is a little section all about Julie and how she got started in real estate, hospitality, property management, whatever you want to call it, please do go check out her book, Million Dollar Host. She is part of the overnight success Legends X coaching team, which is another thing I recommend you all go check out. But this is a small little segment of what was a massive 24 hour room. Again, I'm just sharing some of my highlights from this year and, and this is a little, little peek into it. So again, thank you so much everyone that played a part of it. If you were part of any of the rooms, please show Julie a little bit of love in the comments section. And yeah, I will be back tomorrow with another podcast episode. But now you're going to hear from the number one Julie George.
Good morning everybody. It's 6am in Australia, so up bright and early. But I can tell you the future is looking bright and I hope that everybody's done their stretches ready for this marathon. And let me the very first to say, this is the only marathon you'll ever see me run. I'm only ever caught running if somebody is chasing me. So guys, fabulous to be here. My journey and claim to fame is a full 360 circle with Airbnb. So back in 2016, I'm going to give you the brief overview. I had a one bedroom apartment that I had a long term tenant in it. Now this is a property I owned and I wanted to find out what all the fuss was about with Airbnb. So when this tenant moved out, I decided to furnish it, put some linen in, connect the WI fi within within hours, I think I had my first booking. Within days I had my first guest. I went from $240 per week. So we're talking weekly rates in Australia, $240 to $600. And that's when my light bulb moment went off. I thought, wow, I'm making great money. I, I'm meeting great people and I'm having a fabulous time doing it. I was working as a Real estate agent at the time sitting working in a flat market open homes. I was dealing with property investors having to sell low in a very depressed market or put a long term tenant in which they weren't too thrilled about because that wasn't a great option. Look, I guess really the clincher came for me. A property investor looking for a positive cash flow property came to me and said, how do I get one? What do I do? I said, let's create one. Said let's go out, find a property that you would like to buy and vacation in yourself. So she did. So I sold that to her. Income stream number one, Cha Ching. She said, I need to get it furnished. And I said, well, I can do that. I can go after work, I can go to Kmart, I can put the flat back furniture together. But I charged her a fee. Cha Ching, income stream number two. And then I suggested to her that she should do the same as what I had just done with Airbnb. So I'll manage that process for you, Cha Ching. Charge her a commission. Income stream number three. That process worked so beautifully that within six months she had contacted me to ask me to go out and do it all again. And I had purchased her a second property, put it all together, furnished it and managed it for her. Look, that was the start of a hosting company that I came up with. Host my Home. Within well within two and a half years, I was managing 130 properties, $8 million income on Airbnb, had written a best selling book about it called Million Dollar Host, but then also got a tap on the shoulder to sell my business. So guys, as we're talking today about building a business in Airbnb short term Rentals, you are building a saleable asset. Be very clear about that saleable asset if you have. Even with the arbitrage model, putting your contracts and your leases in an LLC will mean that you can sell that business in the future.
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