How many websites should you have [Live Reiview]

Yesterday we were in Ipswich, the day before we were in Portugal, the day before that we're in Australia. What am I talking about? Mini marketing review. So this little series that I am putting together for the Boostly podcast, we're doing mini marketing reviews of you, the Boostly community, that want a marketing review. Now, how do you get on there? Like I've mentioned the past couple of days, go to boostly.co.uk review. Fill in the form. At the very bottom there's a little tick box that says, would you like a market review put? Yes. And you may be one of the lucky people who get a free mini marketing review on the booster podcast. Now, as I've mentioned before, marketing reviews are normally done live in a zoom room with the host so we can have a good back and forth, loads of context, et cetera, with tons of people in them. And the reason why we do them live is that people can not only help the host, but also pick up some inspiration of what they can do for their business to get more direct bookings, which is what the Boostly podcast and the whole booster business is all about. Now, because I'm trying to do a daily podcast episode all the way throughout 2021, I can't be doing a full hour and a half episode because I want to keep every episode under 10 minutes if possible. So I came up with the idea of mini Marketing review. And if you are enjoying this series, let me know below in the comments. And if you would like a mini marketing review like I've done for Sandy, Carolina, Mel and today Sammy, then all you need to do is go to boost.co.uk review. All right, so as I mentioned, we are now in the peak districts. We are going to be helping Sammy Kimber of the Sycamore Inn. And again, I love how we are being nice and diverse. We've had a tourist park over in Australia, we've had self catering accommodation in the stunning Portuguese mountains. We've had a self catering apartment in Ipswich and now we're going to the peak district. Now, the Sycamore Inn. Let me just quickly show you so you'll get a nice bit of context around this. So there obviously it's a restaurant, it's accommodation, it's functions. So it's, you know, it's a free house, it's a pub, it's set right in these peak districts right here. Stunning location, right on the cusp here. Here the village is called Birch Vale. The nearest biggest area I guess you could call it would be Disley or Newton so again, one road all the way throughout, you've got the river sit going through it. Again, you can just imagine this being, you know, just very similar to the lake districts. You've got lots of little bed and breakfast and pubs going around and, you know, you can just imagine the target audience, you can just imagine the customer avatar that is going to be flying through here. But they've got a bit of a predicament. So let's just go through what Sammy has said. So first and foremost, she is obviously located in the Peak District. They use free to book for their pms. Another free to book Shout website was created this year. Over the past 12 months have had an 11 to 25 occupancy, obviously with COVID 19. And they need bookings, average commission costs that they're paying on a monthly basis up to 500 pound. They need more direct bookings, they struggle with advertising and again, they're doing a little bit of everything. Now one of the things that I would say straight off the bat to Sami would be this, is that when you land on the website, it instantly screams to me that this is a restaurant and a pub. And I see this quite a lot with pub accommodation, is that they've got sun and accommodation, but it always hides behind the pub at a functions. Now what I would personally be looking to do for Sammy, and this is something that I've given the advice to a lot of people over the last six months to a year, would be I'd be looking to separate out the websites and I'd have a website for the pub, I'd have a website for the accommodation and I would have a website for the functions as in weddings, et cetera, et cetera. Now why, number one, when someone lands on your website, you have got up to 15 seconds to hook them in. Very hard to do. Now if you've got three business models going into one website, that's very confusing. Now as you can see when it comes to it, the accommodation side is just an afterthought. It's just a page on the website, not a lot of information on there. And again it comes back to the food. Obviously the food is obviously the bread and butter etc etc. But with the accommodation. And again, they've got four rooms, you know, you. Sorry, five. Five rooms. And they're charging on average, what did they say, 100 pound a night, I think they said. So you know, there's some decent profit and decent accommodation. And plus as well, when you get people staying and you're in the middle of nowhere, they're going to be eating with you as well. So what I would be looking to do is I'd be looking to split out the websites now before Sammy goes to me. But Mike, that's going to be mega expensive. It doesn't have to be the accommodation and the functions website could be just a simple one page. But as soon as they land on that one page website, instead of talking about the food or the functions, it's talking about the accommodation. And again, you've got really nice accommodation. It's just lovely northern, it's got the patterns, it's got all that, that lovely stuff that you, you know, you recognize and obviously you got the deers and da da da, da, da da da da, all of that good stuff. But you need to be talking about it right from the very off. So by separating it, it will actually get more people sticking around on your website and it will actually help give it a bit more of an identity that it's probably strug at the moment. Now, again, if you go to the TripAdvisor, we come back to TripAdvisor, the reviews all around, the actual food. And again, if you, you just keep going through and I know they mentioned here, the bnb, but it's like an aftershock. Now I'm not saying to go and totally separate your social media, I'm not saying to go totally separate your TripAdvisor, but what I would definitely be looking to do is, is to be given the accommodation. It's its own website, its own place to send people 100%. Now that doesn't mean that you're not going to talk about the, the food aspect of the functions aspect, but you could just easily have clickable links to send people to different places. So it could be here. If we're on the homepage, come to sycamorean.co.uk and again, I'd be happy, very tempted. So again, this book, a room here, it's hidden, that's hidden. So get rid of that, get rid of that. And you could have, you know, eat, sleep, relax, whatever it could, whatever you want it to be, get away from it all, you know, get away from Manchester. I assume that the majority of your guests, if these are here, you'll have quite a lot from Manchester. I reckon you'll have quite a few from Sheffield Way, Huddersfield, Stoke, I reckon Stoke's popular one. Maybe Wales, Nottingham, just again, anybody who's coming in, because you're like, slap, hang on, just on the outskirts here, which is really ideal. And again I can see just from looking at the pictures on the old TripAdvisor pet friendly, etc. Etc. Kid friendly. Again you've got all the good reviews. I would be definitely looking to separate out those websites. Now where do you say that you are struggling? They said here they struggling with advertising. And again I think, I mean a book that I would recommend for you Sammy, and you can easily read this or put it on an audiobook, is Story Brand by Donald Miller. It's a book that I read and it really helped boostly and I recommended it to a lot of hosts and I've gifted it to a lot of hosts over the last year and I think you would really benefit from it, really help you with the advertising for your business. Because I feel that every single strand of your business needs a website, needs a bit of a brand and needs a bit of a push because the guests that come and eat with you will be different to the guests that come and stay with you will be different to the guests that come and book a wedding with you. So you need to make sure that you talk into your right customer avatar and if you don't know what the customer avatar means then please check out the boostly YouTube channels, how to get your customer avatar, etc, etc. There's tons of videos, there's tons of blogs about it that we did the podcast that we've done over the course of the last 300 plus episodes. So again if, if you are in a similar position, if you've got a business model that is actually catering for lots of different guests, maybe you are a pub owner and you have accommodation or you do glamping but you also have bed and breakfast or you have a hotel that's got a bit of glamping or if you do bed and breakfast but you've also now started doing a bit of pro property management in the area, maybe this could speak to you. Are you trying to all cram it onto website one website because you're trying to cut costs or you just. Because that's what you were told to do, start to think about the people that are hitting your website. If you've got someone that is looking to stay with you and if I land right now on Sammy's website, the, the accommodation of the book, a room is hidden. It's. It's hidden, you know and although that I can go and I can have a little look on the calendar here and you know, obviously September and October, it's looking, it's looking all right as soon as you get out of there then there's lots of dates available so let's see what we can do here. Sammy, let me know your thoughts. I will tag you in and hopefully you will get this video in some way, shape or form. But if you are also in this predicament, what have you done to fix it? I would love to know your comments. Please leave a comment below if you listen to the audio version. You may want to Skip over to YouTube to have a look at this but let me know your thoughts. Markus.co.uk, i'm always interested to hear your thoughts and to find out more about how you are marketing your business and especially ones that have got lots of business models crammed into one day. All right, I am back every single day and I'll be back tomorrow with another episode of the Boosted podcast. But until then, as always, stay proactive, don't be reactive and let's go get some direct bookings.