How to connect Kingsumo to Mailchimp to grow your email list

We are back with another episode of the Boostly Tune Up. This is a special little part of the podcast series where I am taking hospitality businesses just like yours and I am giving them a little bit of a boostly tune up, a little servicing or an MOT as I like to call it. Just like when you take your car in, you get an expert to tune it up. So it is road worthy, ready to go. And this is what I'm doing with hosts around the world's marketing. And this episode I'm going to focus very quickly on in on the Y that is a pub, it's accommodation. It's set in a fantastic part of the uk, very picturesque. I've been working alongside Louise now for a couple of months. She's a coaching client of mine, something that I've never really talked about. I mentioned very briefly in an episode back, but again, if you want to find out more, please do get in touch. But anyway, so this is part of a very special Boostly Tune up series and you may have remembered those of you been tuning in for a while that a couple of months ago I talked about the state of giveaways on Facebook and how there are scam artists on Facebook and on Instagram that these bots are designed to go and scrape your account and to trick the people entering your giveaway to think that they have won to then try and get money from getting their credit card. So this is obviously a no go. I have not done any giveaway training since, but I've come across a competition software that takes it off platform. There's lots of pros to it, there's not many cons, but one of the big pros is it takes it off platform but it also is able to grow your email list and to grow your social media following and everything else in a giveaway. By taking it off platform it will mean as well that you are not then succumb to the scamsters, the fraudsters, etc and what I'm going to do is I'm going to test this software with in on the wipe and I'm going to quickly show you how I set it up and what we're going to do over the course of the coming sort of weeks I will show you how I implement this and then if you like the look of this, then what I will do. Some point maybe in the last quarter of this year I will run a special five day training showing you exactly how to do it. We'll work alongside you in a special little group training five day challenge and we'll do this together. So let's, let's get stuck in. So the competition software, for those of you been in a boostly academy for a while, you'll have heard me talking about King Sumo. King Sumo is part of AppSumo. AppSumo, for those of you who've been around here for a while, you will know that it is founded by Noah Kagan. I'm a massive fan of Noah Kagan and this is just one part of what Appsumo does and I'm all for it. So what we're going to do is I've created a free account. Again, this is all free. You do have the ability to upgrade if you wish, but you don't have to if you don't want to. So the main thing is once you've created your account, you're going to go into the account setting and you're going to come down here to integrations. Because what we want to do is, is we want to integrate it straight away into mailchimp. Now mailchimp is one of the best free email providers, email marketing providers that is out there. I've run training on it, I've brought the experts in from it and it's something that we use on a time to time basis. Louise in on the Y has a mailchimp account set up. So all we're going to do is the first thing before we do anything else, we're just going to connect it. Super simple. So it'll say API. Now before you get put off by it, overwhelmed by it, all you need to do, come into your mailchimp account and you're going to come all the way down here which will take you into account and settings and it'll look like this. You click on extras API keys and it'll bring you here. So all you need to do API key click on will create that key for you. And as you can see it looks like this. You're going to come back into here, you want to get that API key, you're going to copy it, super simple. Come back into your Kingsumo settings, paste it in and what this will do is then this will connect instantly your kingsumo account to your mailchimp account. So as soon as somebody enters your giveaway, they are going to get added to your email list, which is exciting. The whole point of running these, apart from actually getting direct booking revenue, is to grow your email list and to grow your social media awareness. And this is what we get to do here. So that's the first thing we're going to use a software called Kingsumo do go check it out. Kingsumo.com we're going to combine it with mailchimp. So if I just come back to our screen very quickly here, you will see that in on the y have got 189 subscribers. Nice and healthy. My goal with this is to double this over the course of doing a giveaway. What we're going to do is me and Louise are going to have a chat, we're to going going to see what we're going to give away and we're going to set it up and it is going to go live and you get to follow on as we go and I'll show you exactly how to set it up. Like I say, if all of this sounds good and if you want me to run a special piece of training on this in the last quarter of 2021, let me know and I'll look to do something in September around a five day challenge if you think this looks good and if it works well. So this is another episode of the Boosted tune up. If you would like me to to give your business a tune up, send me an email. Marketer.co.uk is exclusively just for podcast listeners and watches. So Markuser.co.uk there's been 30 people that they interested. I've been contacting people, people have been taking me up on the offer. Let me know, see what work you need doing. I'll price it up and we'll go from there. All right, until tomorrow. I'll be back. So if you want to find out more, mailchimp.com.com is the email, kingsumo.com is the giveaway software. I'll be back tomorrow with another episode.