How to get hundreds of new visitors to your website for less than $40 (Non spammy)

Welcome back to a very special episode of the Boostly Tune Up. And in this series, I am working with a handful of hosts, tune up their business. And if you are wanting to apply, it's too late, I'm afraid. Now, I've been talking about it a while, but now we are fully booked. I am fully booked, I've got plenty of work on and I'm really excited to be working with the hosts that chose to go for it. So anyway, in this little Tune up series, what I am doing is I am taking an overview look, host and a business, and I am seeing where they could do with some help and helping them do so. And this one business, Sterling, stays down in a beautiful area of Tetbury in the uk. What Jody wanted is she wanted a little bit of help with blogs. She said, mark, should I be writing a blog, Should I be having a blog on my website? Will it have any benefit to SEO or visitors or anything like that? And I said, yes, but you shouldn't be doing it. Which was met with a blank look. So I said, listen, this is what we need to do. You need to learn the power of outsourcing and there's a definite way to create a very effective blog and to build relationships and at the same time you can just rely on the expertise of somebody else. And I wanted to show you exactly what you can do because it's a really simple method to approach. It's just you've never known of this because you know, you don't know what you don't know. Hence why this series is so cool and I'm loving it and I'm really liking your feedback as well. So there's two things that we're going to go through in this. Today's very, very, very exciting exclusive, all of the words, Daily boost. We're going to go through how to create a blog, what you should be writing in it, and on the third side, how to find somebody to do it for you. So let's get started. I'll share my screen. Now, if you're listening to this on the audio version, whether you know you're in the car, if I'm on your Alexa or your Google Play or anything like that, and you want to see the video version, come over to YouTube or just go to boostly.co.uk podcast, find today's episode and then you can see the written blog and the video and the audio as well. So what should you write for your blog? Now, what you're going to do is you're not going to write about how good you are or about how good your services are X, Y and Z. What you're going to do instead is you're going to talk about things to do or places in your local area or your county around your niche and your guest avatar. So for example, if you are a family friendly property, or let's just say if you are geared up for workations, people coming on business, etc. Then say your family friend, let's go down that route. You will create a blog and you will talk about places to go, places to eat, places to drink, places to visit based around family friendly. So what you're going to do, I Recommend Getting between 3 and 5 of your favorite local places is and let's focus it around one thing. So let's just say eating. So I would think about when me and my family in my local area, when we want to go have something to eat, where's the place that we love. And it could be one where it's a friend's place, it could be one where it's just a business that you like, or it could be just a random place. It's totally up to you. What I would do is I would go and find those three to five places, go find their websites, maybe go find their TripAdvisor page, maybe go find their Facebook page or something like that. And what you're going to do is you're going to get a list of them. So let's just say it's top three favorite things to eat in Tetri. Okay, that's going to be the title of the blog. Then you're going to write down your three favorite places. Now I've just done an example here. I've typed in top things to do in Tetbury because that's where Jody's based. But let's say top family friendly places to eat in Tetri. So instantly, obviously Google have got their recommendations, you've got TripAdvisor, etc. So if you're, you don't know anywhere or if you don't know anywhere around your niche, just go on Google to look, go look on TripAdvisor etc. And what you're going to do is you're going to make a note. Today's podcast is exclusively brought to you by Hostfully. Hostfully offers a feature packed property management platform and a digital guidebook solution. What I really love about Host Fleet is that it is a company that was created by Hosts for hosts. And when somebody like you or I recommends a new software or A feature, then they get on with it, which is very rare in this industry. So when you're a Hostfully client, you're not just along for the ride, you're also conductor. Now if you want that in your business, if you want to be on their team and you go check out hostfully.com go and either check out their free digital guidebooks, go book in a demo call, but make sure that you tell them that Boost Lee and the podcast sent them your way. And as always, thank you so much to Hostfully for their continued support and thank you to you for listening. All right, let's get back on with the show. This is what the blog is going to be around. Okay, now pack that for one second because what we're going to do now is we're going to find somebody to write for you. And there's a fantastic resource on the Internet and, and it's called Fiverr F I V E R R. And all that I have done, I've found three different people. So we've got Claire Martin, we've got Meg Moon, and we have got Victoria Leon's. Okay, now all I have done to find these three people is I have typed in content writer, blog writer in here and then I have filtered down the results based on who I want to be writing the blogs. So if I want somebody English, I would tap English. If I want Spanish, French, German, Italian, Dutch, etc, etc, etc. So I'm going to type English, select the article topic. So I went for lifestyle and I also as well speaks English. You've got top rated level 2, level 1 new seller. Now it all depends on your budget, on where you want to go. I always like to fit in between level one and level two. They live in the United Kingdom because it definitely helps when they're writing the blog because they will be able to know more about the area. Now if you're in France or Germany, you'll find somebody that's based in France or Germany. That's, that's a given budget wise. You know, I, I don't like to go anything more than 30 pounds. I wouldn't be going anything under 10 pounds. Because what we're going to do is what we're going to ask of them is not normal and service options. Again, topic, you've got travel and hospitality, lifestyle and let's do food and beverage. Okay. Everything else is fine. Hit apply. So again you've got all these people that come up, there are 111. So what you can do is you can filter it down one more time if you wanted to. Two, you can take out the level two because it goes top rated, level one, level two, new seller. So we put the budget in of £30 and so we're left with 47 people. Now you can go with the first one that's given you or you can have a little look at maybe the top four, but I won't go more further than that. And then what you're going to do, let's just say this is the person that we wanted to go for. You'll see that there's three different levels, Basic, standard, premium. So I'd always go and just read what they do. I would always go and just have a little look at their reviews etc and then you've got here basic, standard, premium. So basic is where they'll write up to 250 words. Standard is where they'd write up to 500 words and premium is where they'd write up to a thousand. Now in my honest opinion, up to 500 is perfect. You may want a little bit more. You go premium. But again, it's only £7 in the difference. It really is not that much. So they do the topic research and they do the writing. Okay, now what I would then do is I would reach out to the seller and I would just explain the blog that you want them to do and you will. I like to record a loom, just like what we're doing now. I'm recording my screen and I'm talking through it. If you want to, you can just send them this video because what you're going to do is you're going to show them the title, which is Top three Family Friendly Places to Eat in Tetbury. You will give them your free recommendations and then you would like them to create a blog around it. So you'll have a nice little intro the businesses and then you'd have a little conclusion at the bottom. And what you would ask them to do is to make sure that you link off to each of their websites or their tripadvisor pages etc in the article. So if it's the blue zucchini, just make sure that you link off to their website. If it's the Royal Oak or the Closed restaurant or number 65, you would link off to their, to their website. So they will go away and they will take whatever amount of time, couple of days to write their blog and they'll send it to you. We'll send it to you. You'll have a proof check, say yep, good to go. Or can you make these changes and then they will send you the final copy. Then all you need to do is copy it, paste it into your blog section of your website and you can publish it now if you want to. And if you want to go a step further, you could ask the content writer, if you, if they are comfortable with WordPress or website setting, to add the blog to your website for you. Maybe give them an extra 10, 20 pounds. So it just saves you on time. Just say you'd like some images. It'd be really good if they have a general idea of how SEO works so they could put in a couple of tag words and they can, you know, do all of the things. If you haven't got that budget or if you want to do it yourself, that's fine. Once the blog is live, what you're going to then do is you are going to reach out to the Blue Zucchini, the Royal Oak, the Clothes center, whoever you feature. And you can either email them, message them on social media, Instagram, Facebook, Twitter, et cetera, give them a call or just pop in. Especially if you know them. Fantastic. If you don't know them and you've just been there quite a lot and you're regular, then you can just send them a message. Just say, hey, you know, it's Jody from Sterling Stays. Just wanted to let you know that you may not know this about me, but we have 1,000 plus guests come and visit us a year. What we're wanting to do is to send them to more of our recommended places because it's something that our customers are always asking where should should we go? And just to let you know, we featured you on our blog, here's a link to it. Please feel free share it around on your social medias. Let me know if you want to add anything. And by the way, if you've got any discounts, exclusive discounts for our guests, let me know and I'll make sure I'll put it into the blog. You do that three or four times, a couple of things will happen. Number one, the business owner will see that and business owners love being talking about it's free PR at the end of the day, especially when it's in a positive light. So they'll see that they're more likely to share it on their social medias. Now if they share it on their social media, it's fantastic because you're going to get a whole new audience come onto your website that have never heard of you before. Secondly, the business owner may reach out to you and say, Jody that's fantastic. You know, please feel free. If you've got any leaflets or anything, come and add it. We'll put it in our restaurant somewhere. So if anybody's traveling to the area, needs a place to stay, we can recommend you. And also as well, if they give you a discount, an exclusive discount, then your guests are going to be happy as well. Because then you can start to mention this, you can do it in your hostfully guidebook or your touchday guidebook, or you can even create a cool little map of your local area and just start to put in all the places that are going to give you a discount, exclusive discount for your guests. So it enhances that guest experience. Better reviews and you'll start to build these relationships. So again, the blue zucchini or the royal oak or whoever it may be, say that they've got a friend of a friend who's coming into town and they haven't got a place to stay because you've reached out and you've spoken about and you've started to build those relationships, they will start to recommend you. So you'd be starting to become the go to. So for less than £30, you build in relationships. You've got a blog on your website. So the SEO and Google loves that. And again you guess they're happy you're building relationships and it's all good, but you don't stop there. So once you've done this one, then next month you could hire the same person again if they've done a good job and you can say, okay, so this time, instead of it being top family friendly places to eat, how about to visit? And you would repeat the same thing that you've just done, the exact same thing. Three to five, you may want to go for a premium option, whatever you may want to be, if that person you didn't hire, you hired last time wasn't the best, how about you reach out to another person on Fiverr? As you can see just from that very vague search, I had 47 people that I could get in contact with. You could easily pick somebody else, but you've got a constant flow. Now if you do that every month, once a month for a year, your blog will be firing, your SEO will be firing, you'll be building all these lovely relationships and all it cost is a 40 pound blog. And that is how you drive a ton of website to traffic to your website for a little, little money and building relationships at the same time. This is one of many, many, many tips that I can show you and if you want to find out more, then all you need to do is go to boostly.co.uk thank you so much for sticking by for this one. It's a little bit longer than my normal short videos, but I think it's important and it's something that I've been explaining to a lot of people, not just Jody, but a lot of people recently. And I've realized that I haven't got an up to date version on the YouTube or on the socials. So this is it. This is part of my daily podcast. If this is the first time that you're coming across Boostly and you're discovering what we're doing every single day, I Show up in 2021 with a podcast to help you help hosts just like you get the tools, the tactics, the training and the confidence. And if you want more of this, then all you need to do is go to boostly. Academy.com there's over 80 hours of his content. There's a full community of hosts just like you. Over 700 hosts just like you who are wanting to increase direct bookings, not have to rely on Airbnb. It's a one time fee to join. It's a very low cost. It's the equivalent of one week long booking. And I'm excited to see you on the other side. Thank you very much. I'll be back tomorrow. As always, please make sure you share this video. You like it, you download it, you subscribe, tell the world about it, share in a Facebook group, share it with your friends. Just let's spread the word around to more hosts that there is help out there. Thank you so much and I will be back tomorrow.