How to get more followers on Clubhouse
27 Apr 2021 · 7 min
A short podcast episode (hosted by Mark Simpson) explaining how hospitality hosts can grow followers on Clubhouse by running regular rooms, focusing on local businesses to cross-pollinate audiences, and showing up consistently. Episode includes sponsor message for Xivu, a call to join Mark’s Hospitality Community on Clubhouse (700+ members), and links to Boostly resources.
Questions this episode answers
April 27, 2021.
Xivu (sponsor mentioned at start).
Over 700 members.
Chapters
This episode of the Boosu podcast is sponsored by xivu. Zivu is the direct booking revolution. They have got PMS Channel Manager. They've got a fantastic service that I recommend that everybody check out. I've known Naim, who's the founder of xivu for a long time now and I've told him since day one, Listen Naim, just crack one thing, get really good at one thing and focus on that. In he goes, no, I'm going to do everything. So not only do they have properties, they property management, they do a PMS channel manager, they've got an academy, they do everything. And also as well they now integrate with Google Hotel ads, which is really exciting because Google Hotel ads is going to be a very key area of your marketing in 2021. So if you haven't already, go to boostly b o-o s t-l y.co.uk explore e x p L O R E. That'll take you to a landing page where you can find out a little bit more about Xevu and how they are revelation revolutionizing the direct booking journey. And you can also book a call in and have a chat with them to see if they will be the right PMS for you. I'm also excited to say that XIVU and Boostly websites have now combined together. We have, they and us have come together, We've linked our APIs and it just means that you're direct booking WordPress website with Boostly is now straight connected into Xevu so the guest doesn't have to leave the website to create and complete the booking, which is a game changer. I cannot tell you how much of this is a game changer. It's going to save time. It means that everything will be so smooth and it just knocks out any traction in the guest booking process. So please do go check out Booster Cody K for Slash Explore and if you want to go check out boostly websites, boostly website.com okay everybody, are you ready for today's episode? It's going to be a good one. Leave a hashtag live in the comments if you're watching with us. Leave a hashtag replay if you're watching on the replay with us. And also as well let us know where you're tuning in from in the world. If you're on the audio, if you're listening in the car or walking the dog, then just literally pick up the phone, send me an Instagram message and let me know where you are watching or tuning in from this. So uk. Thank you so much. Let's get on with today's show. Hello everybody, my name is Mark Simpson and I give hosts just like you the tools, the tactics, the training, but most importantly the confidence to go and get more direct bookings. And today is going to be a real quick one on Clubhouse. So for those of you who've been living under a rock, there's been this new social media app that's been taking the world by storm and it has really helped so many people to connect with hosts all over the world. I use it on a regular basis and I know hosts who are part of Team Boostly use it as well and I feel that it is a fantastic tool. Now how do you grow on there? How do you get more followers on there and how could you potentially use it for your hospitality business? Well, number one, to use it for your hospitality business, here's what I would do. I would look to start up a semi regular room, maybe weekly or bi weekly or even a monthly room on Clubhouse where you focus on businesses in your local area. So you could reach out to local businesses and you could explain about Clubhouse and how you want interview them on this platform. Now the cool thing about this is that you're going to be number one showcasing your local area. So it's really important, I said this a lot, be a local brand ambassador, focus and showcase a local business. And it could be a restaurant, things to do, just some somebody you like in the local area then you want to get an attention to. So that's number one, you will be able to bring their audience to you. So if they've got a big following on social media, they can say, listen, I'm going to be on Clubhouse. You can bring your social media following and say I'm going to be on Clubhouse. And again, you'll just bring two audiences together. Their followers will follow you, your followers will follow them. So it's a win, win, win. And again, you're going to do it on a platform that's new, exciting and everybody can do it. And this is the cool thing, is that so many more people now are getting access to this platform. So many more people now can use it and loving it and engaging in it. There's no algorithms, there's no paying for ads or anything like that. It's really easy to use. And again, it's something that is so simple. So that's how you can use it as a host to maybe get bookings. Now if you do it on a, on a, on a regular basis and you keep showing up that's consistency. And when I've been on that app and when I've been on the platform, I find that there's two ways to doing it. Number one, you can sit in the audience, you can sit back and just listen. Number two, you know, you can maybe join in the discussion, which is obviously good and it's a great way to get any awareness. And then number three is running your own room. So that really is how the power is by running your own room, being the host, being the go to. And you know, I've been playing with this app now since December 17th. I'm still to meet another British guy who's been using this app before me. But I've been playing with it and I've, and I've, I really do enjoy it. I've got the systems instructions in place where I'm not on it all the time. For example, it's not on this, which is important. I've got it on my, on my iPad when I do use it. And I also make sure that I'm using it in the right way. So the people in the rooms that I'm joining are hospitality related. The people that I'm conversing with and following and chatting with are hospitality related. And the partnerships that I've grown boostly has grown substantially because of it, because of the partnerships and now the people that we're able to speak to. So I'm always thinking, how can you host, how can hosts use it, how can we use it for bookings? And the best way, show up consistently, start up rooms, focus on your local area, focus on interviewing local businesses. And it's a great platform to build networks and just to build that community. You don't have to worry about video, you don't have to worry about all the things. It's literally just a case of sometimes just picking up your phone and go public and that's it. So if you're not on Clubhouse or if you're just new to Clubhouse and you're not following me at MrMark Simpson, please go, do go that I've got a club called the Hospitality Community. Come and join the club. We've passed 700 members now, which is fantastic. And if you want to find out more, then keep sticking around for more tips and more advice. If you are new to this channel, we've got so many people nowadays discovering the podcast and all of the channels. Welcome. Please make sure you stick around, make sure you subscribe to me here. And if you want to go find out more, go to booster.co.uk podcast you have got over 200 episodes to get caught up on. Loads of tactics, loads of tips and tools that will help you increase your bookings. So from me, thank you so much for tuning in. I'll be back tomorrow with another episode. I've got something special lined up for the next couple of episodes, so please do stick around. My goal this year is to do a daily podcast every single day in 2021, so I look forward to speaking to you all very, very soon.
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