How to grow your social media channels in 2021
15 Mar 2021 · 4 min
This is a short podcast episode by Mark Simpson (founder of Boostly) about simple ways to grow your social media channels in 2021. It opens with a sponsor shoutout for Wheelhouse (including a spoken promo phrase "Boostly 75"), then explains the core, actionable tip: add links to your preferred social media channels in your email signature to drive traffic. Mark also recommends using opt-in lead magnets to convert visitors into an email list and repeats calls-to-action to visit boostly.co.uk and to pre-order his book, A Book Direct Playbook.
Questions this episode answers
Wheelhouse
Mark Simpson
March 15, 2021
"Boostly 75" (as spoken)"
A Book Direct Playbook
Chapters
Episode. I wanted to say a massive thank you to Wheelhouse. Who are the sponsors of this podcast? You need to go check them out. It's one of the most important tools you will get for your business in 2021. Dynamic pricing, pricing software, tools, whatever you want to call it, it is going to be so essential in 2021 and beyond. The boostly.co.uk forward/wheel. If you enter Boostly 75, if you ever want to upgrade, then you get the first month 75 off everybody right now for a very limited time free account and a free listing on there. You can link it up to your PMS, link it up to Airbnb, TripAdvisor and it will give you all the data that you need. Wheelhouse is faster, it's better, it's easier to understand, and most importantly, it'll make you more money. Please, whatever you do, go and check them out. Say thank you for sponsoring this podcast. So, without further ado, let's get on with the show. Little tip when it comes to increasing your social media presence, that you've got to talk about it. And in this video, what I'm going to do is I'm going to show you the most simplest way of talking about your social media channel that so many of you aren't doing. So, my name is Mark Simmerson and I'm the founder of a company called Boostly. My goal over the course of the next 20 years is to help 1 million hosts increase their diary bookings. And I provide daily training lessons, videos and podcasts and, and blogs. And my big goal is to help you. So if this has helped you in any way, shape or form, please tell another host about what we're doing, share it in Facebook groups, an email or a text message, or just share it somewhere online. It really does help. So today, what I'm going to talk about is the promotion of your channel. So what I'm going to talk about is the promotion of your channel. And again, it's something that so many people don't do. And the simplest, most easiest way to drive people back to your social media is to add it in your email signature. Again, so many people don't do this, but underneath where you've got your email, you've got the option to add a signature. And so many people add their website or X, Y and Z, but nobody adds their favorite social media channels. So if I was wanting to drive everybody to Facebook, I would put the link to our Facebook business page. If we wanted to send people to Instagram again, the same thing and it's really easy to do. So mine would be for example with Boostly Mark, founder of Boost Lee and then it would be followers on Facebook. Check us out on Facebook X, Y and Z and you will just drive naturally people to it because think about the amount of times that you send an email. Think about the amount of times that a guest contacts you or you got to contact somebody by sending them that link and putting it in the signature. You are actively promoting and talking about it every single day. Now even further than that if you want to go up the ladder, if you have got a lead generation tool or an opt in form for an email list where you will give guests a for example a five places to come and check out in Scarborough or wherever you are based then that's even better because you're driving people back to your email list. And I will talk about that in a later lesson. But today's video and today's short little message I want to spread to you is number one talk about where your channels are. The simplest thing that you can do right now is put it in your email signature and if you haven't done so, go and do it now because it literally takes one minute to do. It's easier on Gmail and all of Google Mail and all of the things but anybody can do it. Just go and check out with your own provider how you can add an email signature and put a link into your social media channel of choice. My name is Mark Simpson. I give host the tools, the tactics, the training and the confidence with daily lessons to help you increase your bookings. If you want to go and find out more about boostly go to booster.co.uk also as well please make sure that you check out the new book that I am creating. My first ever book called A Book Direct Playbook. Go to Booster Co UK book to join the pre roll.
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