How to make your Airbnb listing stand out

So I went searching on the Interrupts and I wanted to find out what was the most popular or most requested question on these websites where you ask questions such as Quora, etc. And the most requested question was, how do I make my Airbnb listing stand out? And I wanted to record this daily episode of the Boostly podcast to give a host who are wondering this the simple answer. Now, if you've got to think about this, there's three important things that you have to do to make your listing stand out. Number one, and before we do, number one, please make sure you smash that like button so the algorithms get going and then more, more, more people will find out about this. Number two, let's go with number one. Number one is you got to know who your ideal customer is. Your customer avatar, we've spoken about it so many times. Customer avatar. For those who don't know, it's your ideal guest person, you want to walk for that door, the one that walk through the door and gives you an instant 5 star review before they've even stayed a night. Those are your ideal guests, the ones that you just design your property in mind for. That's your customer avatar. So with that in mind, you've got to make sure that you present your property on Airbnb with your customer avatar in mind. Let's go to number two, the picture. The first thing that the eye gets drawn to isn't the price, isn't the review, it's the pictures. They go pictures, then price and review. So make sure that the picture is the most important thing. That's how you make your property stand out. Think about your customer avatar, think about what they would want to see, what would stand out and that is what you would do. Your usp, your unique selling picture then is the title. Okay, so the title is really important. Don't put things in the title that the filters of Airbnb will give you. So if you have a two bedded property and it is clear from the filters down that you will be able to sleep four people, you've got two beds, don't put two bed. You've got to be able to put things that will stand out that don't tell the guest, the future potential guests, what is they've already done the search for. So for example, if you have got fantastic wi fi, like super fast wi fi, and your ideal guest is those that are doing the workations. So digital nomads, etc. You could put ideal for digital nomads, ideal staycation, 100 megabyte wi, fi, speed, private office. Again, fantastic large house, you know, whatever it could be, get that into your title. What you want to do is you want to make your listing stand out. And those are the key places to doing it, obviously. And it goes without saying, make sure that your amenities are up to date. Log into your dashboard, go into your listings. It's very mundane and boring, but it's something you should be doing once a quarter, if not once a month. Or getting a member of staff to do it is to go and make sure that everything is updated. And that's not just Airbnb. We're talking about booking.com we're talking about verbo. You know, go do it on your website as well. Make sure things are updated, because the more that you update, you'll get a bump in the algorithm. Airbnb, like Google, like any other platform, loves fresh content. When you give them fresh content and you update your listing, then you're going to get rewarded in the algorithm. You'll get that little bump. A little tactic and tip that Sean Rocky G mentions from time and time again is to just turn on and off your pricing or turn on and off your listing. You know, it gives a natural bump in, in the system. And again, TikTok are doing this at the moment. They're giving all new creators just a massive bump of views because when you get like a thousand views on a video on a platform you've never used before, you go, oh, this is great, stick around for more. But then literally it's just giving them a bump and they give. They give bump to new users because they want more users to stick around. They don't want somebody to come onto the platform, get nothing, and then bounce and go elsewhere. So bear that in mind. So, number one, think about your customer avatar. Number two, the image. That first image is everything. And then number three is the title. That title is ever, ever so important to making sure that your customer avatar clicks on your listing. So this is how you make your property stand out. And the main takeaway is make sure that you do not fall for the trap that so many hosts do. Don't try and appeal to everybody, because if you appeal to everybody, you appeal to nobody. Think of your customer avatar, think of who your property is best for and work around it. And if you want to find out more about customer avatar, go check out Louise brace from rental tonic.com. she is fantastic at helping you carve out your customer avatar and your keywords that you should be using that's not sponsored by the way. Just a fantastic person and I love to promote Louise as much as possible. Okay, this is the end of the Boosted podcast. My name is Mark Simpson. I love to give hosts just like you the tools, the tactics, the training, but most importantly, the confidence to go and get more bookings. I have made a little goal this year to do a daily episode every single day in 2021. So please, if you appreciate this and if you want more, just hit the like button. Subscribe, download, share, tell a host, tell more people about Boostly and I'll be back tomorrow for another episode. Thank you so much as always. Be proactive, don't be reactive. Let's go get some Dara bookings, eh?