How to promote your social media giveaway

All right, welcome back everybody to the Boostie podcast and to a very special boosted tune up series. I am helping Louise in on the Y get more engagement social media following and to grow an email list. And the best way to do that, as I have always preached, is through social media giveaways. As explained in episode one of this little mini series, we are not doing this solely on Facebook or solely on Instagram because there is a lot of problem right now with scammers and bots and getting your guests, your future potential guests or your followers credit card information, which is not good for building relationships and trust in the whole process. So what we are doing is I'm using a software called Kingsumo. It takes everything off Facebook. It helps grow your email list and gets more awareness at the same time. And over the last few episodes, I've shown you how to create an account, it's free. How to connect to a free mailchimp account, it's free. And how to get started. It is also free, which is beautiful. None of this costs any money. Now. The giveaway is now live. What I'm going to do is I'm going to show you how simple it is to enter and I'm going to show you on what to do next. So I've come into this in incognito mode. I'm going to enter with one of my email addresses and I'll show you what somebody gets on the next screen. Now, what I love about Kingsumo as well is that they even make it simple. People can enter with their Facebook account, which is, which is really cool. People ask me at this stage, well, what email address do I get? And it's the one that's associated with their Facebook account. So anyway, I'm going to enter with one of my email addresses and as you can see, it throws a bit of confetti down. Congratulations, you're in. Check your inbox and confirm your email to be eligible to win, which is key, and get even more entries by completing these actions. So as you can see here, they can share it on Twitter and they will get free response referral points. Let me click that here. It will take me into Twitter. Okay, I'll have to log in, etc. Etc. But I can share it on there and then once I do that, I will get the additional referrals. Share on Facebook, share a message or an email like us on Facebook, follow us on Instagram, visit our site and this is because of the free ones. This will take you to Appsumo. If you don't want that. You just got to upgrade. To upgrade or on King Sumo. Let me just double check. So I am 100% on this information. If you wanted to upgrade, the price is a one time fee of $50 which is not bad. And then you can get rid of that one, that one that's in there, it takes them to appsumo.com which is obviously not the best. Now one thing I wanted to show you. If you wanted to get rid of of the referral links here, email and whatnot you can do, you just come in and if you click these away, you will only be left with the actions that you want. So if I come in here and I update it, I come back into here and I hit refresh. What you'll notice is that those ones at the top disappear. So if you didn't want to have the ones that King Sumo recommend, then you just go in, tick, untick these and it will take them away. And again if you want to add them in. So for example email, you come in, you click save and this is the beauty of it is it changes instantly. Changes instantly. Okay, so what we are going to do now on here is that I am going to put up a social media post, a Facebook post and we're going to replicate it on on Instagram and it's going to be like this. So I've just added a picture the pictures of the prizes and it's a real simple question who would like to win some of our favorites here at the win or the why? Information on how is in the first comment. So this is really important that we do this because if you put any links in your social media posts, this is really important. If you put any links in your social media post here, Facebook will instantly make sure that less people can see it. Why Facebook want people to spend more time on Facebook. So if you put any web links on here taking them off platform then they are going to strangle the reach. Obviously if you give them money then they're going to boost it. But I don't want anybody to give Facebook any money here. So all I've done here is I put this and I'm going to go to the first comment and all I'm going to put in here is the link to our giveaway. That's all I'm going to do is going to be the link to our giveaway to enter our giveaway head to here. Really simple. Now if you wanted to put a little bitly link on there to make it look prettier, you can do. It's totally up to you. But now we've got this lovely little post. Anybody who follows the page will come to it. Now what I'm going to do is I'm going to grab this and as we know with Facebook, the more people that like and comment and engage in this post, then the more visible this post will go. So all I'm going to do is I'm going to come into my giveaway here and remember I explained yesterday about bonus entries. So what we're going to do is we're going to click on here, we're going to click on, click a link. The text is going to be like, comment and share this post. You're going to put the link into the Facebook. And if they do that, they're going to get 10 entries, which event looks really cool. So when somebody is on this page, they will, they will see like comment and share this post, 10 entries. Then they're going to click on it and when they click onto it, they're come into, into Facebook. So again, we're utilizing the giveaway, we're utilizing the psychology of Facebook giveaways to get more people to come back to it. Now when I, so I am now the user when they come into here and when they come back on to their emails, they're going to get this little email coming from King Sumo to say, confirm your entry. They click on that and they're confirmed. And the beautiful thing about Kingsumo, the beautiful thing about this software is that the more times that they enter, it will all be taken care for you. So when you start to come into here, you'll be able to see how many contestants, how many entries, and the more bigger number this gets, 100, 200, a thousand. Then you know, the more times that your business is being shared around the Internet, so the more times that your business is being spoken about. So this is the beautiful part of it is it is being talked about virally on many different platforms with us, Instagram, Facebook, etc. And then tomorrow, what I'm going to do is I'm going to show you on how you can keep a giveaway active and present and known throughout the next few days. Because this is the most important part of a giveaway is to get as many people as possible coming back to here. So I'm going to finish off in this little giveaway series showing you how to make sure that you keep people coming back to here time and time again so you can have more people entering and then they will become your marketers for you. It's free, it's easy, it's simple. It just needs for you to be consistent over these five to seven days, however long that you're going to run this, this giveaway for. All right, I'll be back tomorrow. As always, my name is Mark Simpson. I help host just like you with the tools, the tactics, the training and the confidence to get more direct bookings. I show you many different ways of doing so. This has always been a fantastic way through, through social media giveaways. And I excited to see your results and I'm excited to show you what we can do here as well throughout this next week. Thank you so much for stopping by. I'll be back tomorrow.