How To Set Promotions And Discounts On Airbnb

Before we start today's episode of the Boosted podcast, I have got some exciting news to share with you. For the month of July, I am giving away one month trial of the boostly content creator. Now, you may be asking and you may be thinking, well, what is the boostly content creator host that I have come into contact with in the five years of doing Boostly? And when I say to them, you need to be posting every single day on social media, you need to be emailing, emailing your guest and your list, they always say to me, I haven't got the time. And I can't think of a better month to promote the boostly content creator than July. Because right now everybody around the world is busy, busy, busy, busy. And they haven't got the time to think about the marketing or the social media or the emails, when in fact the best time to do marketing is when you're at your busiest because that means that you always have a pipeline coming through. So I created the boostly content creator for busy hosts. Now what do you get? Every single month you get 30 to 40 pieces of fresh social media content that you can use for your social media channels. LinkedIn, Instagram, et cetera. You also get video templates which are designed to stop the scroll on social media, which is really powerful. Email templates designed by expert copywriters that are working so well. Georgina Bearman messaged up in our Facebook group to say that she used one of the email templates and got free bookings, direct bookings instantly, which more than covered the cost. You also now get website headline generator tools. You get a money back guarantee and you can cancel anytime. The price is only five pound a month. And right now when you sign up, you go into the boostlycontentcreator.com you add to your basket in the coupon code section, you type in July and you get the first month free. Now that is only available for the month of July. After that it's five pound. If you don't want to continue, you can just cancel at any time. But please make sure that you go and you use the boostly content creator. My goal is a month in the month of July is to get 1,000 new hosts to register and sign up. This is how powerful I know this tool is because the email templates in itself are providing a massive return of investment and I would love for you to come and join. This is for new members only. Just go to boostlycontent creator.com add it to your basket, put in coupon code July and I'll see you on the other side. Right now we've got that out of the way. Let's get on with today's podcast episode. Welcome back, everybody, to the Boostly podcast. Pricing, pricing, pricing. It's always a tricky one. What to price yourself at, how to make sure that you're not going over to under, how far out do you price, last minute discounts, all of that, I totally get it. So, as you know, I have been working with Casa for you and one of the things that we've been doing is there's a property that they have in Javier that they're finding it hard to get booked up. So over the course of the past week, 10 days, we have been sort of doing a little boostly tune up. We've been going for everything, improving it, optimizing it, and we're in the process of setting the foundations to then go and push on with being really proactive and getting direct bookings. Now, one of the things that I really talk about is the OTAs. Now, in an ideal world, we'll be 100 book direct, but a lot of the cases and for a lot of people around the world, that's you can't achieve that, not yet anyway. So you've got to make the OTAs work for you and not the other way round. And in these situations, this is where having access and being listed on the OTAs is a good thing because they've got millions of people every single day accessing the app, going onto their website to look for a place to stay. And this is a particularly a good time, especially if you're finding a property hard to shift in the short term. So let me, I'm gonna go for a few things today. Number one, we're going to look at Price Labs. Number two, we're going to look at Airbnb. And number three, we're going to look at how to utilize their discounts. So I'm going to start off in Price Labs. Now, as you can see here, we're in the back end. We're focusing on the apartment El Puerto. Now we've got sync prices on. Now, as you will know. Disclaimer. I'm a big, big Wheelhouse fan. I actually prefer Wheelhouse in this present moment in time. But Price Labs are a very good second place. The only reason why they are with Price Labs is that it sinks in really nicely to logify. But eventually, when Janek and Tim move to another pms, they'll be able to sync in with Wheelhouse and that'll be One I'm recommending that they go to. But again, Price Labs, I know the team, they do really good things. Data, in my opinion, isn't as strong, but let's work with what we have. So we've got this in here. Now, as you can see via logify is synced into Airbnb and there's an 18 markup. Now, if you remember the episode that we did on booking.com you'll know that we're marking up 50% 5, 0. On booking.com we're marking up 18 on Airbnb, which does give you the maneuverability to do what we're going to be doing for this property. So. So we have got availability up for the next six weeks. So what I'm going to recommend that Janek and Tim do is take advantage of the last minute discounts. Now, again, you've got to base it in the context. You've got to base it in where you are in the world and what's happening now in Spain. Very recently, the borders have finally opened up. For as long as I can remember, in Spain you could only travel within your region. So nobody from Madrid or from Murphy or any, you know, Barcelona could come into our region. Okay, so they've just opened up. People from the big cities are wanting to come to Javer. Javier is a very popular touristy destination. People do flock here to come to the beach and enjoy the summer sun. Another bit of context, this is late June going into early July and what has happened all over the world is that lead times so from the point of booking to the point of arrival has got shorter and shorter and shorter. Why look at the context again, people could get Covid. People are just waiting for the very last minute to book, maybe looking for discounts, maybe just wanting to check on a few things before they get in the car and travel X, Y and Z. So the reason why I'm going to recommend to do the last minute discounts is that again, if anybody is looking to book in the next 10 days before arrival, they will get a 10% discount. Now, price Labs is syncing up the price and is recommended the rate that we have in now, recommended rate. Right now I was looking for the 1st of July to the 8th of July that was coming in at €187. Now I was looking in and around the area to see which other properties similar size and seeing what they're pricing. Now, as you can see, this is coming up at the, at the higher end. Now, compared to the others, this does have room for six People Okay. Also as well, the property, in my opinion is better. You've got the private parking, the better wi fi. The listing looks better. Super host status. And as well the swimming pool, which we're obviously all showing off right now, My opinion is, is that the closest one is this one sitting in here at 176super host. They can actually sleep one more person. The pictures look really nice, the listing looks really nice. You can tell this has been done by a professional. So I think that personally, what we should be doing here is looking to do that 10 discount that will knock it nicely down to the 1:6 mark, between the 1:6 and the 1:7 per night. So again, by doing so, it will just make them stand out. Now, this will not be available to anybody who's looking to book more than two weeks out. But again, by having this discount 10 days before arrival, adding that little discount and it will definitely help. And again, the beauty of it is by doing that markup by 18% is not cutting into your neck and Tim's profit margin. So that is how you work a price dynamic pricing software tool. That is how you utilize the OTAs. That is how you take advantage of last minute discounts. When you've got a property that you need to shift. And again, you can go onto booking.com you can go on to VRBO and you can offer the same. Now, when Jeanette and Tim have got a nice big email list filled up and they've got, you know, 100 people that we can message, then we can also be proactive. Right now that is a reactive technique that we've done because we are way waiting then for somebody to come onto Airbnb, see the discount, make the booking. What we're going to do now is by couple it with proactive tips. What we can do in the future is that when we have availability like we have now on this one unit is we can send an email, blast out talking about the property, talking about the location. And again, we could also add in a last minute discount, but it'll be direct, so then there won't be any additional commission to pay. So it's all about a balancing act. The thing that I've said from the start is that what I'm doing here, I don't recommend you just copy and paste and trying to do for your business. Everybody is different in some way, shape or form depending on where you are in the world, where you are in your marketing, where you are in your business, and where you are with everything combined. So again, please watch, take inspiration. Don't try and copy. I'll be back reporting more on these. When we do have something to share with you, I'm going to be looking in in what else we can be doing. We've touched upon the website, we've touched upon the email marketing, we've touched upon the OTAs. What we're going to be looking at to next is how we can maybe utilize other little marketing channels to get in front of potential guests. Thank you so much for stopping by. I'll be back tomorrow with another episode.