How you can appeal to guests who arent on social media

Okay everybody, I've got something very special for you. I recently interviewed the fantastic May King and we're talking about FOMO marketing. So what I've done is I've chopped up the interview and I've broken it down and I've picked out some of the best bits. And in this episode I'm going to play to you a little highlight from the interview. May King is a fantastic person, so full of energy and it was an absolute delight to interview her. If you want to go find out more, it's akingt you can easily go and find her on all of the socials. Please do go and say hi and say that you came from Boostly. FOMO marketing is very, very, very important when it comes to organic reach of your brand. This interview delves into that much, much more. So sit back, relax wherever you are Tuning in from for the daily episode of the Boosted podcast. If this is the first time that you've tuned into one head to booster.co.uk podcast, you'll get over 250 episodes of daily goodness. And if you come from there, you can subscribe so you can get alerts and notifications every day when a new video goes live. Okay, let's flip the screen. Next person you hear from will be making if the majority of your guests and your future potential guests aren't using social media, then let's go super old school here and rely on the phone or even better handwriting a letter to your previous guests to tell them about things that are going on. Like use it as a pen pal and also as well as you're doing that when you're doing the handwritten letter, handwritten note, the email or the phone call, always bearing in mind the that's thing that I say to every single one of you. But do you know anyone? It is super prevalent and very, very powerful. So if basically if I was writing to you Jill, there'd be something along the lines of if you can't make to see us this year for whatever reason, if you know anybody, then do you know anybody that would like to come and stay with us? Again, if you know any friend or family member because that way is a is a peer recommendation and they'll be able to go oh, so I've got a friend would love the property, love the area. And again I feel by going old school then you don't have to rely on social media.

One thing I will say is that, you know, we had many years of junk mail, just throw it out, didn't we? But now we want to see the post that's slightly different. So if you are going to write a letter, make it, you know, make it different, put it in a different colored envelope, you know, and if you could potentially, you know, get some, you know, compelling photographs to showcase what you do. If, you know, if you don't have computer skills, you may have, you know, relatives who might be able to help you. But there's, you know, a fabulous website called canva.com a lot of it's free. You can create an amazing flyer, you know, and put some really good quality photographs in there to assist you to make that letter really, truly stand out. And you know, and if you are, you know, and you know, Mark talked about the phone call. I mean that's such a great idea. Who do you know? And yeah, I think that's something that you could definitely do to try and stand out.

Yeah, definitely. And Jill's just being back in the zoom chat saying a target market, busy professionals coming together with friends or family don't like to spend time on social media. Totally get that. So again, if it is the business professionals, think about, look on, say that you've got a couple of bookings, say you've got 10 bookings and you've noticed a very trend on where people are, etc. So say that you notice that there's one town or city that is getting 8% of your bookings, then what you could do is you could focus on the area and if they don't spend time on social media, well, what are they reading? So maybe there's a magazine, maybe there's a newspaper. Could you then contact that local press? Because press right now, printed press are dying for people to spend money in their papers, etc. Could you advert in there? Could you do something that classifiers, et cetera. Again, try and get in there eyeliner. If they're not on social media, doesn't mean it's impossible. There's loads of different ways to do it. Making said make it stand out, don't send some and if you are going to post them off and don't do in a boring white envelope, do it in a nice colorful something that makes you want to open it. It's the same as anything, just like on social media. Make it stand out, make it stand out amongst all those bills, which is, which is really important.

One thing to add to what Mark said was, you know, if you do approach local magazines, they're looking for writers. So if you can do a wr and get something in there, you know, that will really help. And again, it's not really about you. It's about your local area, if that makes sense. So, you know, it depends on what they're wanting from you. If it is an advertorial, then of course it is about you. But if it's something about the local area, that's something that you could probably use as well.