https://www.listennotes.com/e/f12370276dd742558c87d254263f5024

Welcome to episode 273 of the STR Daily podcast, powered by Boostly, the industry's first aid driven show for short term rental professionals. I'm Bob, your host, bringing you the latest news, trends and insights in travel, AI and hospitality. Whether you're a host, property manager or industry expert, this podcast is your go to source for the staying ahead in the fast moving world of short term rentals. Our mission to equip you with actionable strategies and updates so you can navigate the industry with confidence. Hit that subscribe button and never miss an upload in today's episode. First up, JetBlue and Etihad Airways are taking airline loyalty programs to the next level with extreme travel challenges designed to grab attention and loyalty. JetBlue's 25 for 25 campaign rewards travelers who visit 25 of its destinations by the end of 2025 with Mosaic One status through 2050 plus up to 350,000 bonus points. Meanwhile, Etihad's extraordinary challenge dares travelers to fly to 15 of its new destinations by May 2026, offering 5 million miles to the first winner. While these campaigns generate massive buzz, they also raise concerns about sustainability, with participants clocking tens of thousands of miles and generating significant carbon emissions. There's also criticism that these contests push consumption focused travel at odds with today's growing demand for slower, more meaningful and eco conscious journeys. Next up in the world of hospitality technology, a new conversation is emerging around digital accessibility and the urgent need for the industry to do better. Richie Khandwal, co founder of pricelabs, argues that while software is designed to delight guests, it often ignores the needs of the staff who rely on it daily. From colorblind revenue managers struggling with red green dashboards to neurodivergent employees overwhelmed by cluttered interfaces, poor design becomes a serious operational risk. Accessibility isn't just about compliance, it's about making tools intuitive and usable for everyone, whether they're a cleaner updating a calendar or or a manager adjusting rates. Inaccessible tech doesn't just slow businesses down, it excludes people and reduces efficiency. The message is clear. Hospitality tech needs to be designed with all users in mind, not just the most tech savvy. If you need help boosting your direct bookings, check out the Boostly website and if you'd like a shout out on the podcast, leave a review. We love hearing from our listeners and your feedback helps us improve. Also, don't forget to share this podcast with your industry peers. Tag Boostly UK on social media when you do, and we'll be sure to share it too. Thanks for tuning in. And remember, book direct.