I never thought I would record this podcast
10 Aug 2021 · 5 min
Mark Simpson is bringing back one-to-one coaching after scaling Boostly. He's taking eight people max, Thursdays only, with three-month minimum terms. Liam from Ginger and Gold credits Mark's coaching with helping him land direct bookings and understand his guests better.
Chapters
So a couple of months ago I started something that I've been putting off for so long and the reason being is that I was always so hell bent on doing the one to many model with Boostly because I've got a big goal of helping 1 million hosts increase their direct bookings. Now around about May time I was able to free up so much time in the business by bringing on more members of staff, by hiring more website developers and by bringing in a project manager to the website side as well as cut and go with a few things of my day to day. And all of a sudden there was a lovely Thursday slots available and I thought well let's revisit the one on one work that I had done when I very first started Boostly and I couldn't do what I was doing then because that took up so much time. I was going into the business at least once a month, maybe sometimes twice a month. I was doing all of the things, all of the marketing and there was no way to scale or grow. That was for certain. If I was continuing to go down that method Boost it would not be here now. So it was a, it was a, it was a blessing to, to switch to the one too many which is great but ever since the granary was sold back in January which is a family business we've had for many, many, many, many years, I've sort of feel that I become a little bit detached to the day to day goings on with marketing, with admin and all those sort of things. So I thought it would be a perfect time to start or just test one on one coaching and I limited it to a maximum of eight people. We had Thursday. The reason why Thursday is that I could get in two one hour phone calls between the slots that I work which is 6pm to 10pm and also you get in a one to one coaching is you get access to my WhatsApp that nobody else has. And we have a Google Doc which is I like to call the brain dump. That is a live document that stays open and we just go and hash and share and all those things in there. And I've not spoken about it at all. I only mentioned it to the Boostly academy members which for those of you who don't know that's probably like up until this is probably my premium coaching option that I did which was still very much one to many. It was very much in the group. Nobody had access to me or my inbox and I and I just put it out and instantly we had three people that were good to go, Willy to go. You know, I definitely discounted the price for the early adopters and then again we decided another forum and I just wanted to document where we're at because one of the members, Liam, was so kind, he put up a video in the Boost Academy just to share what he's getting out because this is the first time I've never known how to explain it, I've never known how to promote it or what even people get out of it. And the more that I'm doing this it really rejuvenates me. I should have done coaching a whole lot sooner. Obviously it wasn't meant to be. But I come out Thursday evening just before going to bed and it's just, it fills me with so much energy. I'm so happy, got a massive smile on my face and every time I come into bed and I say to Laura, I absolutely love that call, those calls today. And so I wanted to just share and when Liam did the post of what he's getting out of it, it just again it just makes me more, more happy that I decided to do it. So I've got a couple of things that I wanted to share again. Some of the results that you're going to see aren't a direct correlation of the work but I just love to show the wins that people again and we've got people from all over the world, all over, different types of business models and yeah, it's going really well. I'm not opening up any slots. I, you know, this is just for me to document it so I can look back on this in 5, 10, 15, 20 years time and just go, that was cool. Like these are the first seven people and I'm not showing everybody, I'm just going to share a few things that I want to, just want to share with you. So let me just share my screen and we're going to go and watch Liam's video again. Massive. Thank you Liam for doing this. I know you'll watch or listen to this back in the future.
Oh, it's Liam here from Ginger and Gold. So I'm jumping on here. One, because I've not posted in absolutely ages but two, just to share one of my experiences with you and just say thank you more than anything else. So showing a bit of gratitude, I've got some high energies because I've just come off a call with Mr. Simpson himself and I'm doing his one to one coaching.
So for a bit of context, Liam has got a property management business in Norwich. It's called Ginger and Gold. He's got a business partner called Donatus. He's been part ofBoostly since 2018. We have worked and helped him with website Party Academy. He's also a Boostly ambassador. I recommended him to go on Legends X program with the Amazing Jasper from Get Paid from your Pad and Eric from Overnight Success and Julie George. And he's just come off the back of that and you know, the, the, the wins and the revelations that he's got from that is fantastic. And then we've just started doing this and it's just, it's just so cool to be able to see the progress from where he was when he was getting started to where he is now. And he's, he's got so much clarity. He's hiring, he's doing all of the cool things. So yeah, this is, this is Liam.
And I just wanted to share with you guys just a couple of things about one, how awesome and the results that it's helped me with but to just say thank you and to offer my see if I can help anybody at the same time. So what I've just. The reason I'm so energized is because I felt in the last few months with everything getting busy, I don't know about you guys but staycations and that sort of thing, all of a sudden you get drawn into the business and you're doing a lot of stuff that you either don't want to be doing or you're busier than normal and you're doing long hours and all that sort of stuff. Well, sometimes we need some help in business and I saw Mark's offer of one to one and I decided to go ahead. I actually said I wanted to be his first student because you know, Mark's helped me with the business in general over the past couple of years since I started. But I ended up not joining at first and then after a little while I said to him, I said look next time you open up, give me a message. And I jumped on it basically because as my business has grown so I've got 10 units here in Norwich and as my business has grown and as things have changed a lot in the past year, softwares, technology, my job role in general because the company's grown, it's just getting a different perspective. So I wanted to share the gratitude to Mark but also share with you guys if I was to try and limit because I could go on for ages but I'll limit it to three things and the first thing that comes to mind is that Mark really listens compared to many of the people out there. He actually takes time to absorb the information. And it's really important because sometimes, sometimes, I mean, what we do is pretty lonely at times, isn't it? We're business owners or your hospitality hosts. And you know, you're in a situation where you can't share all that information. You can't share the burdens you're going to. You certainly can't share it with guests and that sort of thing. If you're anything like me, my partner's not involved really in the business. She's got her own job and that just being able to get that off your chest and to somebody who will listen before jumping in with an opinion or. And somebody who understands, you know, hospitality in general, that's a really great thing about it. Certainly I feel better just after getting out of my chest, after speaking with him on the. This is the second hour phone call and already it feels like a weight is lifted. One of the. The second thing I would say is that when he does share information, it's the perspective he comes from. So, I mean, there's not many people that I can think of who I personally know who could share information, who's built a world hospitality brand in terms of websites or who has run hospitality themselves or has outsourced a lot of things to VAs and has actually leveled up. I don't know. There's a great book which is. It talks about if you've got a level, as we grow in our business, you unlock new problems. So you might go from a level one problem to a level two to a level three problem. Well, actually, you only see that as a level three problem. If you level three yourself, you'll see that as a big problem. But somebody like Mark, who's encountered these problems, grown through them, smashed through the barrier and is now like a level five, six or seven, whatever it is, he'll view that level three problem that you might be having as actually something that would be sorted quite easily. So he will be able to give you that perspective that many other people wouldn't. And, you know, I really thank him for that. And there's something which occurred to me after this call that I've just had is that I don't think there's many other people I could have that same call with who I'd actually trust the opinion of, like Mark, who's been in hospitality pretty much all his life. So. And also, again, this is something. I've only meant this to be Like a two minute video.
But so he goes on to say after that that he's got something that he wanted to share with the Boost the Academy. So I'll leave that to the Boostly Academy members so you can, you can see. But again Liam when you come to watch this, well done and just say thank you very much and your, your success. I love watching it and hopefully I'll be part of that for many, many, many, many years to come. The next one I want to show you again it's. This is by no ways means happened because of working with me but I want to give Clayton, Clayton Morley a big shout out over in Spain. So he's over in the Almer in Spain and this has come up on TripAdvisor things about Triple. This has come up as one of the most recommended locations to, to stay. His business is Cassano Granado. It is a restaurant accommodation hotel set in a fantastic area of Spain of Almira. Laura the boys and I were so lucky to go and, and visit. If you've ever seen the Boostly video of me jumping out the swimming pool backwards, this is here and yet so well done Clayton for, for achieving that. That, that is no mean feat let me tell you, let me tell you this and, and this one from Mr. Chris Ballard. Mr. Chris Ballard again, another fantastic guy. He text me last week to say just had confirmation of three more properties coming on board roughly six the same time towards September which takes me to 20. So again it's, it's, it's, it's what I love to see. We've got Claire Carter up, up near, up near Teesside in, in the uk. We've got Louise Turley down, down in the UK who runs a pub accommodation and is just going through so many obstacles coming out of lockdown etc and just need somebody to bounce ideas off. Claire has got a brand new business um, coming in January, February next year and we've just been hashing out some important things on the focus and, and time and we, we've got Jody, Jody Sterling of Sterling stays again trying to find out the branding, the guest and obviously time as well. And this is the thing that I, I really love about doing this is that everybody has got different wants and needs, everybody needs different types of help and I've definitely stumbled into a coaching formula, something that is working really well and I'm loving it. And the cool thing is what I love about most is that we've got Plaxi who was one of the first people who joined and she literally messaged me last week to say that she's got a boat. She talked about she wanted this badge boat and she wanted to pop it on the OTAs and see how it goes, as well as running her essay business as well. And it's just fantastic to join the journey and to sort of have a feel more of like the day to day things that are going on. Have a peek behind the scenes, give advice where I can do. Maybe it's on outsourcing, maybe it's on time allocation, marketing, the OTAs, emailing, whatever it may be. And for that I just want to say thank you to everybody who has been part of it and everybody that will hopefully come and you know, hopefully I'll do another one of these videos in a couple months time. We may have new people on board. Again, it's just a minimum term of three months and after that it's monthly rolling. So, you know, we'll have some people who go, we'll have some people who come back. But again it's, I'm absolutely loving doing this right now. If I do it forever, who knows. But right now it's fantastic. And I just want to say thank you to every single one of the people that are taking part and joining in on that one to one coaching journey with me and to you watching as well or listening to this, thank you for being part of, of, of this as, as Liam said, worldwide brand, which again, you don't really realize these things until you hear somebody else say it. So it's much appreciated. Wherever you are, tuning in from around the world on the podcast and I know we have got people who tune in from all over the world, so thank you so much. I'll be back tomorrow with another episode of the Boosted podcast. For those of you that don't know who I am and a bit perplexed at what you've just tuned into, my name is Mark Simpson. I give hosts all over the world the tools, the tactics, the training, but most importantly, the confidence to go and get direct bookings. You don't have to rely on Airbnb Booking. Com Verbo or anybody else. As always, be proactive, don't be reactive, and let's go get some direct bookings. I'll be back tomorrow. Take care.
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