Insightful Experiences From A Boostly Veteran

Welcome to the Boostly podcast. This is the podcast that gives hosts the tools, the tactics, the training and the confidence so you can go out there and get more direct bookings. Today we are going behind the host with another successful and interesting short term rental owner. We actually focusing in the UK here today and I'm really excited. Jed who we've got on today has been in Boost Lee's world for quite a while and I really pleased to get his story. Find out about how he got into hospitality, what he's doing now, what he's excited about and things that you'll be able to pick up and learn from his experience as well. So let me introduce Jed Gurney from Mersey Beach. Short stays and yeah, welcome along Jed. Thanks for, for being here.

Thanks L. Thanks for having us. Yeah, I enjoy the show. I watch it often. Like I say, I've, I've been in this market for a long time so it interests me tremendously. You know, I think every day is a school day in this game.

Absolutely. I, I certainly feel it is. So people will already have picked up on your name of your business and also your accent. But if you can give an introduction to yourself and where your business is based in the world, what sort of business it is, how many units and how long you've been hosting, that would be awesome.

Okay, super. Well, as you guess from the accent, I'm a Scouser but regarded as a plastic Scouser because we live two and a half miles away from Liverpool city centre, but we're in a small peninsula called the Wirral. It's a beautiful part of the world, almost an island and we've got a huge Beatles and Maisy Beet culture which is going on, which is the theme for my service accommodation. When I did my market research many years ago, I did a lot of background marketing. It's why people visit Liverpool and it's just unbelievable. Worldwide people love to come and experience the Beatles phenomenon. So I tailored my marketing on the back of that.

You've got images flowing through my head of your places have got like Beatles memorabilia and things like that. Inside is a. Yeah, yeah.

I mean I've got, I've got, I've got original Beatles memorabilia on the walls. I always wanted to, to define my place a little bit, a little bit different. I wanted people to come and see the artwork and be able to buy the artwork and me signpost and where to go and get this original artwork. But I've got huge, huge, huge plans on that. Also in the NFT world of creating some new Beatles original NFTs that guests can just buy there and then off the wall.

Nice. That's a whole topic in itself, that is. We were just saying that these conversations can go in any direction and that's a whole topic in itself. So how long have you been hosting then, Jed?

We've been hosting since. Well, we prepared the company in 2018. We started in 2019 purely by accident. Huge property that I renovated that was dilapidated and owned by a dog breeder. It was a blight on the, on the environment and all the neighbors hated it. So I had a lot of experience in renovating properties. I got mentored by my dad from, from 13. So I was quite used to going into a place and seeing how it can be. And this particular property, there was always a hotel in this small terrace that I'd been in many years ago. So I already knew the footprint of this property and I knew what this dilapidated property could be like. So that was pretty much a bit of a blueprint that I had in my mind. No one else could see it. She thought I was crazy. But we transformed this property into a beautiful hotel. It's a stunning place.

And what would you say has been the biggest challenge? Was that the biggest challenge of starting your hospitality business was the conversion or has it been more in the operations and the running?

Wow, that's a massive question because there's lots of challenges. The biggest challenge was finding a market for this particular property. I believe every property has got a purpose and when you've got a big 12 room Victorian property, a traditional family just can't, it's too big. So you've got a choice of splitting them up into four flats and you've got HMO or whatever. When we first did this property, I used to live in there. We foster a lot of children. We have done for the last 20 years. So it was a big foster home. So we knew how it functioned, we knew that it had loads of space and we knew it had a purpose for massive, huge family and particularly for what we did. But we outgrew it and we had to move somewhere else to do it because we completed everything and we did just put it out for a normal ast for it was supposed to be a professional family but destroyed the place from top to bottom. I got involved in service accommodation because I did look for different options and corporate let seemed like the only option for this sort of property. So that's how I got involved in it. I have had other businesses over the last 35 years in hospitality In Liverpool.

That was going to be. My question is, what did you do before this serviced accommodation, short term rental business?

Well, I started off in marketing many years ago, network marketing, environmental products. That took me down quite a few different paths. The marketing company, when Britain had to change all the legislation for European compliance, looked for little portals of opportunity where the UK government had to change the law to meet lots of different sectors, environments, employments, lots of little portals. So we created lots of little companies and sold those concepts off to different partners. That was really, really successful, but it meant that we did lots of research in different sectors and we got involved in the hospitality industry in Liverpool, Manchester and we were servicing the hotels, restaurants and the company just got so big and we had like five or six companies all servicing the same customer base. But one of the companies was a vending company and you weren't allowed to give out paracetamols anymore in the workplace, for example. But if they were vended, they were self administered. And so a lot of commercial companies were interested in that because it saved having nurses on site who could administer. So we had lots of huge, huge multinational accounts that we solved a problem, a big problem. We rolled it out, but we got too big. We got too big and we got too complacent with one huge account. Which leads me to why I, I'm so anti. Well, a lot of the big otas. It's dangerous putting all your eggs in one basket because you know once they're starting to control you and control your company, you're in dangerous waters. And this happened to us. But as a, as a knock on effect, it pulled all the companies down. We thought they were all structured properly and all safe. But there was one little gap and that was in my marketing company because it was a partnership with Asaji Usachi, marketing executive. But the partnership was not protected by limited company status. A lot of the liabilities, they landed on us personally, which is important when you're setting your business out to make sure it's structured properly and you're safe. But as a consequence I went bankrupt. We lost the business and lost the house. Went into rented accommodation for seven years. Do you know what, Liam? I've never been so more inspired and felt powerful because I was a little bit burnt out, to be honest with it. Many, many, many, many years. So we got to the point where I took a little bit of time off, started cleaning the beaches up locally. Locals thought I was on some sort of order, but I didn't. I was just doing it because I wanted to and I was able to regain me time back. I spent a lot of time with my family. But as you know, as a compulsive worker, Holofin and entrepreneur, I got back up and running and created a couple of other companies. I was an ice sculptor and an ice merchant again serving the same customer base. They were all known customers to me. They were quite easy for me to, I do find it quite easy to make money, I always have done. But that's because I've always been self employed and when you're self employed, you have to, you have to go create your work, create your market.

So key concepts though that you've, you've mentioned there, which is, you know, you've got to first of all identify the market, know your customer base and then go and be productive. You know, like the fact that you're going out collecting things off the beat, you're always spending your time doing something which is productive and that there's a scene result from, from which is, which is awesome. And the, the lesson, you know, that you've shared with, with the listeners here of, you know, first of all, structure your company properly, but also, you know, even in some of the most challenging times, you actually found inspiration and you know, time with family and, and that side of things is very inspirational and certainly speaks to me. So I know that speaks to a lot of people listening, especially in the.

Current market at the minute. You know, there's been a turbulent times, you know, and I do, do, I do do work with Trish McGarth for repossession rescue, helping other people rescue their properties before they even get into that sort of thing. And also signpost them and give them a little bit of support. You know, it's, you know, these things happen. But you know, I, I know it's strange, it really is, but I sold a huge big lift off my shoulders, you know, when you're responsible for the, you know, we're not, we're a huge company, had 16 employees, but you know, you're responsible for 16 families, food on the, you know, and I'm quite a sensitive person, believe it or not. And I do know that responsibility is a heavyweight sometimes for employers. But yeah, that's why I do some, I do give back a lot, you know, with my repossession rescue advice. I'm not that money motivated for an entrepreneur. I'm not that money motivated, you know. You know, and I know a lot of people are driven, you know, they've got motivations for different things. But I, you know, I'm Passionate about where I live, passionate about our city, I'm passionate about the town. I'm passionate about showing off our beautiful area to, to, to guests. I love welcoming them guests here. We, we smother them in Scouse hospitality and, and Scouse hospitality is, is, you know, if you go around to, to anyone's house and you can't get out of there without a meal, you can't get out of there without a cup of tea or a biscuit or a sandwich or. It's just our culture. That's what, that's what, that's what we do. And I found that when, with our service accommodation we did go above and beyond with our hospitality and it just worked. We just nailed it. I remember our very first review, you know, you must remember yours. You're always nervous about, you know, you know what your place is like, you know what your, your place is beautiful by the way. I do check, check yours out. You, you are really, really nervous that, that very first one and I remember there's a, it was a family, multi gen family coming home from California. Not. I knew what the Americans like anyway. You know, they've got a high expectation for hospitality so I was really, really nervous anyway. But again once we'd smothered them in our hospitality and we created the, we made them, we introduced them to the traditional Scouse meal, we had a hot pot ready for them when they came and they just loved it, they just loved it. It was the best hospitality experience they've ever had and that's just not the first one. We've had lots and lots obviously since then, obviously we don't, we don't create, you know, load of Scouse dishes for everybody. But what I do do is talk to our guests before they arrive. I suss them out. It's just what they like and so what the needs will be. You make a good point extra, extra.

Mile and you make a good point though because when people go anywhere on holiday, I mean for me personally I love trying local food, local dishes and things like that to go to, you know, sort of your area and, and actually have a local dish for these people all the way from the US that is something which they'll tell their friends about until they found when he arrived there was a hot pot that tasted awesome. You know, like there's proper, you know, sort of English and Scouse grub, you know, like and the introduction to Liverpool.

Stew and they've even asked for the recipe, you know and we've, we've, we've sent lots of people, the recipes, because it is. It's heartwarming. And I know, I know what it's like coming from a big family anyway. There's, you know, there's always been eight in our family, lots of foster children and stuff. But I know when we go on holiday, I know that's that first day that you get there. Say it's traumatic, but it's hard sometimes getting in there, getting established, getting your first meal. That day, we traveled all day, absolutely starving. And I just know what it's like. And my place is huge. We attract groups of up to between 6 and 12. So I know what it's like coordinating 12 people. There's always a couple of stragglers. You've also got a couple of teenagers in there that are always starving, that are always eating. And we just knew that it'd be nice for them. And it was, you know. But it's not just that. What we also tend to do is then I go, we. We're not just any short stay. We try and make a gift in the unit for the first day. They don't have to go out. And that covers everything. That covers milk, bread, bacon, lots of fruit. We provide some cereals, coffee, sugar, pasta, olive oil, everything that butter Marge. And we accommodate vegan palates too, and vegetarian. You know, we do really think about everyone's. Everyone's needs.

It sounds like it's really hospitality with a heart. You know, you're thinking about your guests, who they are, where they come from. These welcome gifts are making sure the reviews are really good. And ultimately it just shows people that you actually do care. Because there's a lot of hospitality companies out there, a lot of these, these great big companies where the heart is kind of gone. It is transactional, you know, whereas I get it, hospitality really is, when you go back to the history of it is. Is, you know, you're turning up, you're finding somebody, their way of life, their, you know, sort of what the. What there's to do in the local area. And then you're taking a bit of that home with you to, to tell people about. And that sounds. That's exactly what, what you kind of offer in there.

You know, I've done tons and tons of research, obviously, over the years, and I've. I've passed out research. I've been out to other people, serviced accommodation, and I've. I've been a little bit incognito. They don't know I'm in the industry. And do you know what the standards are for I've found, you know, all that the standards are poor, the systems are poor and I thought it's just not unlike ours, it just doesn't compare even our systems. I have a doorbell camera because you know, believe it or not, I'm really strict who I let into my place. I'm really closely attached. I shouldn't be this attached to a property but because I've renovated it with my own hands top to bottom with me dad, I am, I've got an unfelty attachment to it so I, I am, I'm quite strict who I let in there. I don't just let you know, groups alone. I've never had any trouble. I have turned people away at the door. We've got, got a camera system in place, I check everyone out, we, we get all the passport and driving license, we do everything properly.

If you're struggling on how to get direct bookings and overwhelmed on, on where to start then I recommend you go and book in a call with Boostly and our team right now. We can walk you through exactly what we're offering, how we can help you and give you a portfolio of websites that we have worked with that are matching not only your niche but could be in your location as well. Boostly has helped over 2000 hospitality businesses all over the world increase their direct bookings and if you are interested then all you need to do is go to Boostly B O O S tly and booking an appointment with one of.

Our sales team just for the sake of the listeners. What, what is the camera system you use and how do you collect that, the passports and, and that side of things.

Right. Well the passports are collected through Google forms and I, I just need the passport numbers. It's a bit of a gray area where they actually need the photo id. And when I first started it there wasn't really a good, good enough source to collect that. When you go to a hotel they, they scan it and they've got a photocopy but other than actually going there, meeting it and taking a photograph, which is quite intrusive, we haven't got the scanner down there but I did ask them to, to just, just provide the passport number as opposed to photographic id. But what I was able to do with the door cam is establish that they were the right people that were actually there if you've got somebody who's come to the doorbell because we also use smart locks as well. This is a new thing for this year and absolutely it's been a game changer for us. It really has.

Which ones do you recommend or which ones do you use?

I use this George Edgington in Liverpool. He's a service accommodation.

He's a, he's a legend in Liverpool. I know him from the socials.

Yeah, he's a great friend of mine and John. They've got involved with this company and he come out and fitted it and done it all up for us and he showed me the systems and TT lock system. It's just phenomenal. It's just been an absolute game changer. When I was doing some, doing some market research going and I went to this place in Blackpool and they had this key fob outside. We got there and the key fob was empty, the lock was empty and this group of garrug came up to us, there's four of them and tried to sell me the key fob to get into the property and there has to be a better way to do this. This is not safe. Anyway, it didn't happen. I confronted them and I got it off them and I thought smart locks would have solved that problem 100%. When you're working with the smart locks, this particular one anyway, you can use a key fob your app, you just walk up to it and it recognizes the app. It's time sensitive so you can control the entry time, you can control the exit time. If there's anything, ever, any problem with regards to payments, you can deactivate it so that they, they can't get back in. And I know that's, that's happened a few times when payments hasn't gone through and people being able to hold their luggage hostage till we got paid and it's, it just, it's a game changer for, for us. The other thing is because it works individually to that person to, to the individual guest, it's tracked the person, the actual person who's gone in and out of the property. It tells us whether the property is locked and secured properly. It also we're able to gather for marketing purposes individual emails now in a group of 12, for example. I know it's not always relevant, you know, but there might be a group of different couples from different areas where you've got their details again to repurpose your marketing. It's just absolutely brilliant and we've never had any problem with it at all. Now saying that it's got a backup system on it so there's a backup override key. A lot of these locking systems, they don't. And you know, I've read all the reviews and before we make any decision Liam we do a tremendous amount of research. You know it's a case of over analysis sometimes and sometimes it does, does you know stop you making, making decisions and whatever. But I'm very careful what I do. I have to make sure that all, it all works works well for us.

The good thing about this and I've just found out the for people listening it's ww boq s y.com collections security is George sort of locks and based in Liverpool. He's sort of well known here in the UK isn't he for short term rental service accommodation sort of area. And like you say there's, there's so many people out there who are wondering what to. What kind of smart locks to get. And this is something which has happened to us over the weekend where we, we use key boxes in some locations, we have smart locks in others. But a previous guest who was a contractor found thought he had another week booked. So he just came along, used the key, went inside the property and we found out that day we were doing inspection at that day and that's one of those things like you say that smart locks would prevent because you know, as it turned out we charged them, they paid for the week, you know that, that sort of things but so everything was okay. But it's one of those situations where if you had smart locks there's no way that a contractor or anybody who shouldn't have access to the property could.

Get there might be somebody else booked it in there then.

Exactly. When we found out when I turned up and there was stuff there I was just like I don't know who. This is the first time this has ever happened. And we do use smart locks. Some of the smart locks that we've used don't have things like codes on. So if somebody's phone runs out of batteries then they've got no way of opening the lock which obviously isn't ideal. So ones which have got that override with either a fob or a code that you can put in is so important. And this is the great thing about getting the right lock and about doing the research like you've done there.

This one is even it, it even takes your, your thumb print.

Oh nice.

So even if you haven't got your phone. Well I don't give that. I don't obviously I don't scan everyone's.

Yeah it'd be a bit like for.

Me they can have a thumbprint access as well. So is it. And I do have an override but I Also, you know, because I do this, I also have a backup for backups myself and I do have a hidden lockbox with a back door key. So if that happened and no one, they couldn't get access because if they could get hold of me through a phone or whatever, I would give them a backup key so they go around the back and open up and they could get, they could get in then that's cool.

And that's exactly what we do. And that's such a top recommendation for anyone listening if you're especially for new hosts. That's my number one tip is always have a secondary keybox somewhere which it doesn't have to be obvious. It can be somewhere that only you know about, but you can always give it to a guest if they need it and that way that can get you out of trouble quite often. So Jed, I feel that first of all I love the hospitality aspect of your business and I also feel like I've got to know you and, and your business. Over the course of this, this podcast, a couple of questions I'd love to ask and I want to try and fit them in so we don't run out of time. Is what is the future of your business looking like? What does it look like right now and what does the future look like for yourself?

Right, well, right now, right now within weird times. So I have had to change a little bit. I did have quite a few cancellations for the summer a couple of, couple of weeks ago. It made me a little bit nervous because I know people are short of money at the minute. So I did change my strategy a little bit and this is what you have to do, you have to read it, know your market. I changed my policy to a minimum of 28 days for January, February, March of April because the big unit, I have to keep it cost effective. So I thought I need to attract some of the marine contractor market for, for the minute and it's one of these strategies that it's all or nothing, you know. But unfortunately enough I did a lot of marketing and I have done anyway in that, in that like direct marketing. I got a nice contract which is good timing. Timing over till the April.

Oh perfect.

So it's a great little 45 day booking book particularly in our area. It's a massive hotspot area and we do do sourcing for other companies. We have our own management company so we're going to be taking on a few other properties. I only want five of my own because of the strategy I want is just owned. I Don't want to do rent, to rent or, you know, it's just owned and I've got a few in development at the minute. But I will take on other people's properties but I will only do it properly. I PRAC accredited and my systems, it's, we do it properly or we don't touch it.

So just jump in and give a shout out to Chris Maughan from. He basically has got iprac. For anybody listening who's not familiar with iprac, just go and type it into Google and check them out. To be accredited with iprac, you do have to pass certain parameters and it helps to build trust with your guest. So, yeah, really good mention there, Jed.

Yeah, yeah, I think it's really important, you know, trust in this industry is huge. You know, you gotta know like, and trust who you do business with anyway. And that's no different for a guest. I mean converting a guest over from, to a direct booking, for example, which I did, I used every tool that I have in the tool bag and one of them.

Can you share some of those tools with us just for the listeners will be eager to hear this.

Well, what you do have to do is be consistent with your marketing and consistent with your brand and consistent with your name. I market on all platforms, but I market to different sectors on for example, Facebook and my LinkedIn. They're all to different people. And I market for years, all year my IPAC accreditation to the corporate world. First of all, I know exactly when these companies are checking you out. I see the pings on my website, I see them. I know that the areas when they've made an inquiry and then I can see it come up again and I, I use the chat box. Is anything I can help you with? Well, IPAC accredited, I use IPAC accreditation on my Airbnb listing even so that anybody who's checking our company out has a reference to come back to me directly and that has worked an absolute treat. But obviously it takes a long time and it takes, it takes, it takes a lot of trust and as soon as they, they do come and check out your social medias and they know that they, yeah, you are substance and they can, they can trust you. That's, that's when a company has got the confidence to, to place a direct booking with them. It's on a lot of money. And you know what? I was tempted to offer this particular company a discount and I didn't. In the end I didn't that how I converted this customer over to our company directly was by saying that, thank you, we appreciate the local business support because that commission that would have gone out of the country has stayed local. That's so it is, you know, because it's not always about the money, you know, and I'm definitely not on a fast track down to the bottom. I see people panicking in this game and they're lowering the money and then lowering the prices and money. You get to the point where you're not making money in your business, particularly at the moment. It's a fast track down to the bottom. I kept my prices high, kept my service high, fee consistent with the quality, consistent with my communication, use all the marketing tools that I've got and it works. Do you know what I mean? Highly recommend it. If you're in this business for any sort of longevity, there's the certain things that you need to do. You need to have these good systems in place and you need to work towards getting your trust accreditation. You also need to have a different sort if you're going for this sort of market, for example. Example, you need to also have your risk assessments in place and make sure that you tick every sort of box. Because for corporate companies, for example, you can win them over just on the basis of you can produce a risk assessment to each of the, to that company because that company is responsible for their employees. You foster those employees into your service and you got to make sure that you do your due diligence and everyone's covered. So it's not just about the money, it's about compliance and making sure everyone trusts you.

I think that point, and I'm going to echo your point about don't lower your prices, increase your service level and build that trust. And that's exactly the vibe that I've got got for your business is that 100%, you know what you're going to get when they come and stay. You're actually identifying what people want in the market before they come and stay. You know, you talked earlier on about, you know, sort of Beatles memorabilia and stuff that they can buy when they're, when they're actually there, the hospitality aspect. And then when it comes down to it, just knowing that it's not just based on price. Sometimes it's just that company, at the end of the day, they've got a company budget and they just want certainty. They want to know that when they turn up, the guys are going to have a comfortable bed that's going to be, you know, they're actually going to be able to get in. Is one of the things that, you know, you've mentioned that and that actually they're with a host who cares about their, their kind of experience in their stay, which is exactly what you've conveyed within today's podcast.

So, quick break from the podcast to let you know that the two boostly books that we brought out, the book Direct Playbook and the book Direct Blueprint, are two of the top rated and the best selling in the hospitality category on Amazon for just two pounds. You can grab both of those books right now. The foundations and the structures that you need to put in place is in the Blueprint. And then for 101 marketing tactics that is in the Playbook. So go and grab a copy on Amazon now, just type in Book Direct Playbook or the book Direct Blueprint and we'll see you on the other side.

Jed, I know we, we could, we could go on for, for a while here, but when it comes down to it, I want to ask a couple of Quick fire fun questions just to bring it up at the end. And yeah, thank you so much for, for sharing your, your knowledge. Your knowledge is vast and what I've got from this really, the locks, the trust and just some really good business lessons in, in general. So, so thank you.

The other quick one is, is your digital guidebook game changer as well. Touch State. You know, again, for the money, it's, it's just, it's just simple. Customers love it. They get an app on their phone even when they're out in the city partying, they can just show it to the taxi driver and they know that. Yeah, where, where, where they're going. Go at home and all the lock details are on there. That's another brilliant, brilliant, brilliant. Must be.

And it's a point of difference, isn't it, when you've got a professional guidebook from a company like touchday. And for anyone listening who doesn't know touchstay, please go and Google them, check them out and you can have a digital guide like you say, you send it a link to your guest and all of a sudden they've got all the information in one place and it just looks professional, doesn't it? It just looks very good, which is cool. So nice little tip there as well. So as we come to the end of these, we love to ask just a couple of Quick Fire questions and the question I'm going to ask you is the classic who would you invite to dinner? You know, anybody famous who you'd love to invite to dinner, whether posthumous or, or still living today? Who would that be? Wow.

Well, as a huge, massive Beatles fan, John Lennon would be the man. Nice for me. And I'd love to invite him around to my place for him to see all this memorabilia of his work. We've even got an original brick from the strawberry fields built.

Oh, nice.

Built into the garden. And, you know, it's that little piece of history which we wanted to embed it into the actual structure of the house.

That's brilliant. Definitely on trend with this, this podcast. I like that answer. That's. That's very good.

Yeah, yeah, definitely. But if someone, if you're someone living, you know, Paul McCartney is still around.

Yeah, yeah. Done a very good set at Glastonbury, didn't he, last year? I think it was. Yeah. So, yeah, very good. Living legend, isn't he? So one question I'd love to ask is, where in the world would you love to visit? You know, sort of where would you like to go on holiday or where have you been, which you recommend everybody should go and check out.

Wow. Well, I am very well traveled, to be honest here. I've never been to America. I do business with a lot of people in America. And I would go, I mean, Las Vegas, it's like. It's an adult playground, isn't it? And we did. Carol and I have been married for 35 years. We, we did plan to go to a honeymoon in Las Vegas, but if I go there with no children, it's going to be three or four days of drinking, isn't it? You know, and partying and. And I'm worried about losing the house and chucking the key. I'm not a gambling man, you know.

But, but just, just, just to do Vegas properly. Yeah. So if there's any Vegas short term rental host listening, do drop Jed a message and see if you can tempt him. Awesome. And the one we always like to end with is. Is there a saying or a mantra that you sort of really like or one that you just believe in?

Well, there is one. Obviously it's related to our short stay, and ours is not just any short stay, but there's a personal family one, which is it? Let's do it.

Love it.

And sometimes when you're 50, 50 on your decision making and whatever, that's niggling in the back of your mind and, you know, it's, it's when me and Carol sit down and plan something or whatever and we get. You both get excited about it, you know, that, that manta comes out nice.

I like it. And at the End of the day, it's, you know, you're only here once and you got to take the chance and do it. Although it sounds like it could get me into a lot of trouble, to be honest, that mantra. But cool. So how can people come and get in touch with you or follow you on social media?

Well, you can. I'm on every platform, Jed. Mersey Beat Short Stay is my Facebook name. I dropped a Mersey Beat into the name because obviously for marketing, but you know, a lot of people know me as that. So you can, you can catch me on, on LinkedIn, maisiebeatproperties.com I've got about 25 different URLs.

Nice. Well, we'll add, we'll add these to the show notes as well, so if anybody wants to check those out, they'll be in the show notes. But thank you very much for today, Jed. I feel like you've shared a lot of knowledge, a lot of great tips and certainly the message I'm taking away from this is have hospitality at the heart of what we do and make sure our standards and that we're building trust with our guests because ultimately, in times like now where, you know, there is less, less money to spend for our guests, they're the things which is going to make the difference and, and get them coming back to us. So thank you again. Is there any last, last sort of shares before we bring it to a close?

No, I think, I think we've covered it. You know, if I go on to the last one, we'll be here for another hour. But you know, I, I just, I'm really excited about this business. I'm really excited, I'm really excited to get this whole year out of the way, to be honest with you, because it's not going to be a normal year, this we know for sure. But in the future, my NFT Beatles NFTs really excites me. It's like I'm doing a gated crypto service where people be able to come to my place and experience a whole different Beetle Mania experience. Really excited about lots of stuff.

Nice. Well, I'm excited to see how it all comes together and thank you for your shares on today's podcast. Thank you to. If you're listening to the Boostly podcast, we know there's a lot of places you can put your attention and we really appreciate you putting it with us. We'll see you on the next episode. Bye for now.

Take care.