Marketing to the Next Generation: Strategies for Event Planners and Hotels in 2025

Welcome to episode 227 of the STR Daily podcast, powered by Boostly, the industry's first aid driven show for short term rental professionals. I'm Bob, your host, bringing you the latest news, trends and insights in travel, AI and hospitality. Whether you're a host, property manager or industry expert, this podcast is your go to source for staying ahead in the fast moving world of short term rentals. Our mission to equip you with actionable strategies and updates so you can navigate the industry with confidence. Hit that subscribe button and never miss an upload in today's episode. In 2025, marketing strategies targeting Millennials and Gen Z are more critical than ever as these groups are projected to represent 75% of the global workforce. Event planners are encouraged to adjust their marketing efforts to appeal to this demographic by focusing on rebranding, selecting the right social media channels and incorporating interactive features like emojis and live streaming. The importance of creating a relatable and fun experience through modern platforms such as Instagram and TikTok is emphasized while ensuring all materials remain mobile friendly and fresh. The key is to keep the messaging natural without overdoing the latest trends, ensuring that younger audiences are not alienated by forced or outdated tactics. Additionally, Ideas, a leader in revenue management software, introduces Ideas Spotlight, a new tool designed to optimize marketing strategies for hotels. This AI driven solution helps identify the best timing for campaigns by analyzing forecast data and price sensitivity, thus allowing hotel marketers to align their promotional efforts with demand trends. By offering proactive opportunities and insights, Ideas Spotlight fosters collaboration between between sales, marketing and revenue management teams to increase booking performance and improve return on investment. This marks a shift towards more data driven and dynamic marketing approaches in the hospitality industry. That's all for today's episode of STR Daily, powered by Boostly. If you need help boosting your direct bookings, check out the Boostly website and if you'd like a shout out on the podcast, leave a review. We love hearing from our listeners and your feedback helps us improve. Also, don't forget to share this podcast with your industry peers. Tag Boostly UK on social media when you do and we'll be sure to share it too. Thanks for tuning in. And remember, book Direct.