My #1 Content Creation Tool [Free]
10 Nov 2021 · 3 min
Mark Simpson shows short-term rental hosts how to find content ideas using Google Suggestions. Search for local questions like "what is there to do on a rainy day in [town]," then scroll to the bottom of Google's first page to see what people actually search for. Repurpose those moderately popular suggestions across your blog, videos, and social posts.
Questions this episode answers
Mark Simpson
Google Suggestions (the related searches/alternative queries section at the bottom of Google results).
November 10, 2021
Chapters
In this episode of the Boostly podcast, I want to share with you a free tool that will help you with your content marketing moving forward in 2021, 2022 and beyond. It's an ideal tool for any short term rental host who is looking to create content for their website that is going to get guests find them from the search engines. Now that tool, that free tool is one that everybody can use right now is called Google Suggestions. Now how do you find it? Very simple. Go and run a Google search in your area. For example, what is there to do on a rainy day in insert your town or city or county and basically what will come up will be tons of blogs. Now these will be blogs by either an influencer, it'll be by a local content writer, or it will be by somebody that's doing some form of affiliate marketing. Now what you can do is you can scroll down and you can see how popular that topic is. Now when you go all the way down to the bottom of the first page, at the bottom of it there will be a section which is called Google Suggestions and it will give you alternative searches that people are searching for in real time in your area. Now there are fantastic accompanying tools, but it can get kind of technical when you go down that route. I love nothing more but when I'm coming up with with content to help host is just to run a search and I'll look to see what other people are searching for and I'll see how, how competitive each search is. Now if there's one that is basically not cricket level and not super popular, if there's one in the middle, then that'll be the title and that'll be a blog or that'll be a video or that'll be a podcast or that'll be X, Y or Z that I create content around. Now this doesn't have to just limit itself to something that's going to rank well on Google. This could also be something that I could use for inspiration for say a social media post. Because if it's something that somebody is searching for and looking at on Google, then you can guarantee that if they see similar sort of content on social media, it's going to stop the scroll. Now when it comes to content creation, this is something that hosts, they say to me all the time, I haven't got a clue where to get started. When really the best place to get started is right in front of your face. It's something that you're using every single day. So it's Google Suggestions. Scroll down to the first page of Google and see what it said. Now if you are still stuck with time or inspiration and if you want some help, then this is what we created. Don't forget I create the tools, the tactics, the training and the confidence to get direct bookings. The tool side is Brucely Content Creator. Every single month we create content for you. It just costs five pound a month and there's no contract. You can cancel anytime and you can get started today. Boostlycontentcreator.com Fantastic place to start. If not, if you want to go it alone, you know what to do. So I pass the conversation over to you and the question I have for you is how do you come up with content for your business? How would you come up with content for your social medias? How do you come up with content for your website? Leave a comment below. Let's start a discussion. Whatever channel that you are watching this on, if you are listening to the audio, come and jump into the conversation on LinkedIn, Instagram, YouTube, Facebook, you name it. My name is Maximum. Thank you so much for tuning in. Let's be proactive, don't be reactive. Let's go get some direct bookings.
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