Mark Simpson presents a short, actionable segment from a larger training about preparing for the slow season for short-term rental (STR) businesses. The episode advises owners to compile contact details of summer inquiries they previously had to turn away, email each person individually apologizing and offering newly available last-minute dates (or prices), and follow up by asking for referrals if the original enquirer is unavailable. The advice emphasizes simple, personalized outreach (email, reply-to original inquiry, or text/phone) to generate bookings in the slow season.
Chapters
Welcome back everybody. So I've got a little treat for you today. Recently I did a little bit of training all about 10 different ways how you can get ready for the slow season. And I thought, well, what better to do than to chop these tips up and share it into the daily podcast because they are so actionable and things that you can be doing right now in today's episode is a little segment of that. Now, depending on what you're listening to, you can go back or go forward to find out the episode that suits you best. But this is all me helping you about bookings in the slow season. So make sure you've got a pen and paper to hand and get ready to take action.
Over this summer. And again, give me a hands up, a thumbs up or a yes in the chat box. Have you had to turn away bookings this summer? So have you had inquiries and you've had to turn them away? Next question, follow up question. Do you still have their details whether it's an email or a phone number? Fantastic. Well guess what you're going to do, you're going to get a list of those emails and you're going to email everybody individually and you are going to reach out to them and say you reached out for accommodation in the summer. Really sorry but we couldn't fit you in. We would love to invite you to book and come and visit us in the future. We actually have some very exclusive last minute dates come available over X, Y or Z. If you would like some prices, if you'd like to check it out, please give us a call. Super simple, straight email, straight to the point. You're just going to reach out one by one to them and just say really sorry we couldn't fit you in. By the way, we do have availability coming up if you're still looking to come to the area and if they reply back saying mark, yeah, absolutely love, great, we're sorted in the end, we're not coming. Guess what you're going to reply back? Who can guess what you're going to reply back? Do you know anyone? Fantastic. Yeah. So if they, if they come back and if they come back saying sorry, no, then it's so simple Jill, easy way around it. If you go into the original email that they sent you, if you go back into the original email that they sent you for an inquiry, you hit the reply button. Absolutely fine. You are replying to their email gdpr phone number again, you can send them a phone, send them a text. Do you know anyone? So sorry. So great. I'm glad that you had a great time. By the way, do you know anyone who wants to come to the area? Love it. Here we go.
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