My new exciting book project
13 Apr 2022 · 1 min
Mark Simpson is contributing to Hospitable Hosts, a new book where hosts share memorable stories. The multi-author project, founded by Jody Sterling, launches in May at hospitablehosts.com.
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As you all know this year I released my first ever debut book which was amazingly best selling book the book Direct Playbook. But what not a lot of you know is that last year I signed on to be part of another book project that I sort of kept quiet while I was focusing on this. But now it's the time to tell you all about it and I'm super excited because it's not just me that is putting this book together. There's going to be multi authors coming together from all over the world from all different niches of hospitality. It was founded and the idea came from a host, Jody Sterling, based in the uk, originally from Australia, has been over here for many years and has had a short stay accommodation business for the past five, six years based down in the Cotswolds area and the property and the business that she created was called Sterling states one of the biggest.
Problems when it comes to converting a looker into a booker for a direct booking is the trust factor. Whether you like it or not, your guest is looking to make sure that you are who you say you are. So how can you do that? Well, the number one accreditation and recommendation certification service in the industry is iprac and I'm so happy to say that IPRAC is sponsoring this podcast and is the lead sponsor for all Boostly content. The reason why we partnered up is is because I have been working alongside IPRAC for many years. I recommend them to every Boostly customer, client and team Boostly member. The reason being is that unlike other accreditation services they are not just country specific, it is global and it is worldwide. They've got over 10,000 members and they've got over 250,000 properties which means that you can display your IPRAC certificate on your website and and on your socials and know that you are going to be providing that trust that your future potential guest is looking for. I reached out to IPRAC and I asked them if they've got a special offer for Boostly members and so if you go to boostly.co.uk trust t r u S T you will go to a special Boostly landing page where you can book in a call and a demo and if you sign up you get a very special exclusive discount that only Boostly members can get. So thank you IPRAC for being our sponsor. Thank you to listening to this very short message. I hope that you go and check out IPRAC today. I hope that you go and join them just like hundreds of other Boostly members have done because it will help massively with you increasing your diary bookings. Right, let's get back to the show.
And over the last five or six years, I've got to know Jodie really well, probably I'd say the last two years. And over that time Jody is coming to Team Bruce Lee, which is amazing. We did a bit of one on one coaching last year and I really got to, to know the business and the history and everything. It was amazing. And during that time she was talking to me about an idea that she had had and she asked me what I thought and I said it's a great idea. And I signed up literally there and then. And she said, listen, that what we need to do is we need to get hosts from around the world. And the book, the idea of the book is that there's a story behind every host because people don't normally get born into hospitality, they fall into it from a, from another career. And there's a, there's so many stories that, you know, that you could tell just from what's it like getting into hospitality, the guests that you get to meet, the experiences that you have. And you know, I know there's a very popular TV show in the United Kingdom. It was called Faulty Towers. My dad loved it, my mum and dad loved it. There was a picture of John Cleese and the actors hung up in our, in our guest house, which was amazing. And you know, I listened to the audio tapes as we were driving because that was a thing back then on tape cassette. And you know, there's a very, very popular comedy around what's it like to run in hospitality? And you know, and everybody thinks about those funny moments and everybody's got them. And the idea that Jody had was that she would bring together hosts from all over the world who have got their story to tell and you'd get a chapter and the idea would be to tell a memorable story about your time being a host or being involved in hospitality. It could be funny, it could be emotional, it could be inspiring. But the general idea was that once this book is created, then that book will be able to sit in the properties of the host that are involved, which is amazing. And it's such a good idea. I was on board from day one. The challenge was spreading the word and Jody has done a phenomenal job in talking about this to other hosts. Obviously I gave a full say to have the boostly platform, please talk about it as possible to as many hosts as possible. And, and first and foremost I said, listen, you know, you've got Julie George over in America in Australia doing amazing work on Clubhouse and has got such a big audience. Go chat to her. So, you know, Julie signed up pretty instantly as well. And between Julie, Jody and I, we sort of spread the word massively. And I'm so excited to say that an idea has turned into an actual thing and it's looking like it's going to be released in, in May. So the book is called Hospitable Hosts. If you're watching on the video now, I've just brought up the screenshot of the front cover. Hospitable Host. Inspiring and memorable stories from Airbnb hosts around the world to educate and motivate, which is a really cool title. I think it's, it's awesome. So please do go and check it out. Hospitable host.com as far as I'm aware, there's no more guest spots available after they leave. We've got 31 hosts. It's amazing to see so many Team Boostly members jumping in on this, but people from around the world that I've never chatted to. So it's going to be a joint effort. This is going to be a guaranteed bestseller. I've already said to Jody, I've got no doubt in my mind this is going to be a bestseller. Just simply for the fact that we've got so many people coming together with so many audiences and there's, there's going to be such an amazing people. Amount of people want to read this because I feel like with hospitality, people love to see and hear other people's stories. I think it's one reason why the hospitality community has been so big and I'm so excited. I'm probably more excited for this book and for Jody than I was for the release of my own book, which is, which is crazy to say, but I'm so happy to be a part of it. Jody, thank you for having me a part of it. If you are listening and watching this video, and I am so excited for what's going to come next. So make sure you go to Hospitable Hosts. Make sure that if there's like a place where you can leave your email so you can get notifications about when it's launching, please do. I'm going to be talking about it, obviously, and I'm sure Julie George is and Jody is, and we've got some amazing people in there who've got, you know, fantastic reach and audience from around the world. This is going to be one not to miss. So Hospitable Hosts. H o S P I T A B L E H O S T S dot com. If you're listening on the audio, if you're on the video and if you are part of it, drop a message below, drop a comment below. Let me get a face and a name that are going to be involved in this. We've got some wonderful, wonderful people that are going to be part. Let me just grab some names here. So Julie George, Tia Castle. Plaxy, the amazing Plaxi. Heather Brown. We've got Rowena Jones. Donna Brown, the amazing Rachel D. Gainsborough, otherwise known as Short Term Gems. If you're on Clubhouse, you'll know who Rachel is. We've got Jenny and Jason Holmes. Over in America, Liam Carolan. Fantastic. Jim Autumn. We've got Tracy Northcott, Australian. In Japan, Sasha Herman, member of Team Boostly. We've got Mariah Rockman. Amazing. Denying ikavara. Apologies. Stacy St. John, another amazing host doing amazing things in Columbus and, and, and all over the States. Sergio, the fantastic Sergio. We've got Valerie Malone, we've got Kat Pepe, Jane Dickinson, Tatiana Taylor Tate. And if you don't know who Tatiana is, please do go check her out on Instagram. Spilling the Tea. One of my favorite Instagram videos to watch. Jane Dickinson. We've got Kim Harlene and we've got Lizzie Large from Owl Valley glamping again. Another Team Boostly member does amazing, amazing thing. So again, we've got some real good group of hosts from all over the world and I'm super excited for this and I hope you are as well. Hospitablehost.com do go check it out. The book is going to be released in May. I'm sure there's going to be a party, a launch party, some meet up, some drinks, some things all over the world to celebrate it. And yeah, thank you very much. And if you are new to this and you're wondering what the heck I'm talking about and who I am, please do go and whet your appetite with a copy of the book Direct Playbook. It is available on Amazon, in audible, Kindle and print. If you want to find out more about Boostly, head to boostly.co.uk I'll be back tomorrow with another video, another podcast, another blog, wherever that may be. In the meantime, thank you so much for supporting this channel. Thank you so much for sticking that thumbs up. Thank you so much for downloading and sharing and let's go and get some direct bookings, eh?
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