Optimising your listings to increase bookings

In this video, you are going to see a live breakdown of how rankbreeze affects and influences your Airbnb listing. If your Airbnb listing is broken or not getting bookings or is always brassic and you're looking for a bit of help and guidance, then Rank Breeze is an unbelievable tool. In this video, Kelvin, who is the founder of rankbreeze, is going to delve into a listing. He's going to walk through the front end and then he's going to show the back end and how a couple of tweaks will help make a massive difference. This isn't guided by just thinks and hopes and wishes. This is guided by data. And the data that rankbreeze can pull in is phenomenal. And with a few little tweaks, you can make your listing stand out much more to your ideal guest on that platform. Obviously, as always, we look at these platforms when we need them, not to rely on them. And if your property is a little bit quiet and the bookings are a bit sporastic and you need to rely on your OTAs, so you know you, you need to get the OTAs in to go to get these short bookings in on a short term period. If you've exasperated all the other options, then this is fantastic for it. I want to say thank you to Kelvin for doing this. It's part of the YouTube documentary series that we're putting together. I'm putting this in here because I know it's going to help you. So head over to rankbreeze.com and go and grab and sign up for the service. It's super cost effective. I can't believe how cheap this is. Take advantage of it now until their prices go up. Thank you for watching.

All right, guys, so right now we are in rankbreeze here and Mark has asked me to take a look at this. This listing called Contractor Stays. It starts with Contractor Stays here. If I click this rankings button, it'll open up this page here inside of rankbreeze. I would say before we dive into all the things that are, that are happening here on, on this page and the rankings page and on this Optimization Hub section which is the next tab over, I thought it would be good to walk us through perhaps a bit of a general process for just how to optimize your listing. In many ways it will involve things that you can do outside of rankbreeze, but also, of course, there'll be things you can do inside of rankbreeze as well. So the first thing that I want to go through is actually what the idea and the thought that each time a person looks to book a vacation rental, they are always going to compare your property to another property. So making changes, you know, let's say a black box where you're really only paying attention to your specific listing is just not good practice to do. So the first thing that you want to do is examine yourself versus your competitors. So, so inside of rankbreeze here we have this table called the calendar rankings table. And the calendar rankings table looks at your different guest counts that you have, all the different guest counts that you have in your listing, plus the open availability that you have in your calendar. So if you've got these little gaps in your calendar like most people do, then what we'll do at rankbreeze is we'll look at the gaps in your calendar, whether that's a weekend or a weekday. And then we will, we'll just run a search in the city and, and try to find your listing to at least give you an idea for where you're ranking in general in the gaps inside of your calendar. And if you have a very weight, if you, by the way, if you have really big gaps in your calendar, you can also set the average length of stay. So as you can imagine, a property doesn't generally, if you're, if your calendar is completely wide open, we need some sort of idea on how to chop up your calendar. Right. So in this case, we're chopping it up in these like nine day increments from here. But you could also change it to chop it up in four night increments, six night increments, for example, just so that you can get a little bit of an idea. And usually what you want to do is you want to adjust this setting according to your average length of stay. And of course, your average length of stay may change during the different seasons that you have as well. So just keep that in mind that that's how things are impacted here. Yeah. Going back to comparing yourself with other properties, one thing that's really easy to do in rankrys is to click this little button called the Spot check button. And if we click this button, it'll open up a new tab on Airbnb and you'll be able to see your listing exactly zeroed into to your area along with your competitors as well. And if you click all of these buttons, by the way, they will open up the first, the second guest count, the third guest count, the fourth guest count, the fifth guest count. So if we could just make it a little bit easier on ourselves. I think we could probably just choose a second guest count here or Friday, February 24th to March 5th, just to give us an idea for what are the competitors looking like when it comes down to this particular weekend. So I'll click it and normally I would say open it in an incognito window, by the way, because you will want to open and look at things from the viewpoint of other people. Because when you open up your property on your own profile, you'll usually be ranked pretty close to the top there, which is, which is number one. So I like to kind of zoom out just a little bit here to give us a little bit of, a little bit of a reference point here. So generally this is where this, this property is appearing right now. And so what's interesting is actually, so when I check this probably about, I would say 15 minutes ago, I checked it 15 minutes ago this property was a little bit further down here, probably in this third row. So it's moved up here probably because I've been clicking on it a lot. I'm guessing that's probably one of the, one of the core reasons why it's opening up because as you click on properties, the metrics for your click through rate improve. And we'll probably talk a little bit about that later. But in general though, the thought is you want to get into the mindset of a guest, see where your property is being compared to other properties here. And what's interesting actually is these properties, these ones before were actually listed a little bit higher before. So when I first checked this before, all the interior design had this kind of wood and black. It was, it was quite interesting. So you kind of go on knowing that these are, these are the types of things that are kind of attractive to people. That's why they're, they're showing up there, there very highly. But if I were just to, to take like a pretty fresh perspective on things, to me, when I look at this property compared to the other properties in this area here, I would say that this property potentially might be more attractive than this one here on the left here at the top left mostly just from a design perspective, I think. But when we look at these two other properties, my eye tends to gravitate towards these more modern designs is what I would say. So my eye automatically gravitates towards these things. So that makes me think that I'm going to, to click on these properties first, have a look at them and then, you know, I might click through on it. And if we kind of look at. I think one thing that kind of stands out to me is, is actually the price point here. So if you actually look at these top, top six properties that, that appear on this page, this listing for contractor stays is actually, is actually the highest. I'm in Canada, so that's why it says CAD on there. But in general though, you, you will notice that, that there is probably some better deals is what I would say when it comes down to, to this initial thought here. Just like a first glance here type of situation.

A little quick question, just add a bit of context in. So with this property, what they want is. So it's a townhouse, two floors, ground and bottom. Ground and top, sorry. And they really want to be filling it out with. They've got three bedrooms. So you can fit easily four people into those three bedrooms. So it is a kind of a bigger property than say like the hotel room that's nicely decorated, the condo, etc. That's can only sleep two. So I guess the question here comes down to twofold. When it is a bigger property like that, do you stick to your guns and price point at one that's going to attract, you know, four, maybe five guests, or do you kind of get clever with the pricing and have a different price point for two people than it would be for three people or four people? How would you generally go around recommending something like that?

I generally stick to competitors. To me, it actually just matters about competitors. You know, that's unfortunate, but to me that's, that's the, that's the, that's the reality of it. When somebody's going and they're searching for a property year, they're going to see five bedrooms here, five bedrooms, and they're all priced almost, you know, 50 to $75 less per night.

Interesting area. I don't know if you've noticed it, but the top left one new property, new listing. The top right one listing, obviously this one that we'll focus on, it's a new listing, I believe that one there, that's a new listing. So a lot of new listings are coming on in the market, which could mean for something. But also as well, how much these new listings are taking priority in an Airbnb search?

Yeah, that's a good question there. And obviously depends on the timing. If there's more properties on there, then I think that the Airbnb will favor those. And that's actually for good reason. It's very similar to probably the first time you had put A property on Airbnb and you got it booking pretty quickly, most likely after putting it on. So it's kind of that gamification aspect that Airbnb is trying to instill because they're campaigning and they put a lot of money and time into onboarding hosts a lot, right. That's been a big portion of their investment dollars in the last year is improving that onboarding experience there. But yeah, so going back here though, my, my thought is that potentially the price might be a little bit higher compared to these other properties here. So, you know, it's, it's out of these top six properties in this zone here on the first page, it's the most expensive. Right? Not to say that know you don't want to be the most expensive, but I do also think though that potentially, you know, these other properties have, they have a little bit more warmth to them from what I can see for sure has a little bit more of design. You can see new paint, things like that. It's in there. It just seems like a better deal. That's, that's kind of my, my initial thought on, on that. So, so that's really quick when it comes out to looking at it very quickly. And all I'm, I would say all I'm offering is just a, a third party perspective. That's. Anytime people come to us at Rank Breeze too, I like to say that because we are really just a third party perspective. We're a set of fresh eyes on a listing here and that's how it should be taken. So one thing too, if we're going to go into this chart, I know I'm bouncing around a lot, but what you're seeing here is actually the visibility of the property over time. So it looks like we added this property on January 25th, so that's when we started to, to track the property. And it's actually performing pretty well actually. You know, so it's, it's performing pretty decently. I think it's probably because it's a, it's, it is a new property there, but there aren't any bookings. So there's, there's a conversion problem. Right. So you don't necessarily have a rankings problem so much, but that's, that will probably with due time though, if you don't convert, that will drop down in rankings. Right. They're not going to, not going to keep you there forever. But right now that's, that's, I can.

Add a little bit of context on that as well because I am privy to like behind the scenes. So they've got inquiry mode only set up on Airbnb listing. Obviously we know Airbnb would favor instant book, but they've got inquiry mode on and what has happened recently is that a guest has found them on Airbnb but has reached out to them directly. So they've had an inquiry come in and they can't take the book in because it's set up to inquiry and they can't take it because somebody's in there until the end of February. So they probably are getting clicks on, which is good, which is great, you know, but they can't actually take the booking at the moment because they've got inquiry Inquiry mode to open as and as a guest in. And the one guest that did find them, they contacted them directly. Which, you know, music to my ears, I'm like the Bruce Lee. It's like a win in that respect. But if you're talking of like conversions. Yeah, yeah, it will be, it will be low. And this is the thing with medium term rentals bookings, you know, they, the, the 30 day stay pluses is that a lot of them will not have instant book on because they want to obviously have a, you know, if they're going to book it out for more than 30 days, they want to make sure that the people coming in are, you know, decent and all that cool stuff. They don't want to like direct the property and what. And they like to have like a conversation. So that could explain reason why clicks are that high, but conversion is not.

Yeah, and Airbnb will still measure things like that too, right? They'll, they'll measure. I think it's like your, I think it's called list to inquiry rate, which is essentially how many people visited your listing on Airbnb that actually reached out to contact you. So that is a measurement that the Airbnb takes into account. And so if Justina can and add like the, our, our Chrome extension, she'll be able to actually look at her booking conversions over time as well. It's a little bit of a new listing, so. But yeah, you'll be able to break things down in terms of like search first, first search page impression, search to listing conversion, listing to booking. Conversion will most likely be low just because there hasn't been a booking. I think it's been one booking from what I could tell on, on the listing there. But in general, this will also be areas where she can go and she can actually look and examine and watch her conversion rates spread across each month. So currently it's February 2023. How's it look in March, how's it looking for April, how's it looking for May into the future there? So that's, that's another way for you to gauge the performance of your listing, not just from like a rankings perspective per se. It's, you know, ultimately Airbnb is after the same thing that, that the, that the, that the host is after, which is a booking. That's the only thing basically that Airbnb is looking for and it's practically the only thing that the host is looking for as well. So yeah, you just have to keep that in mind. That, that's, that's, that everybody's on the same page here. And you know, these will, these little indicators, these little metrics here can also help you understand how your conversion rates are over, over the. Over the future there.

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We also have a rankings chart for, for weekly stays too. So we break things down in terms of how you're performing in those little chunks in your calendar. But then we also look at weekly rankings and we also look at how you perform on, on monthly rankings too. So you get a little bit of an idea for, for those different lengths of stay on on your site.

Just a super quick one. And you, you very quickly mentioned it, but you mentioned about of an extension. What is the extension? And can you just spread, just share a little bit more light on that for us, please?

Yeah, sure. So really what the extension, what the chrome extension does is it allows you to go onto Airbnb and you can go on to go to a specific property. You can click on different properties to see the income. So for example, we'll go to Calgary, which is like where I'm from, and we can go into here and it'll start to calculate the income of the property and give you a sense for individually how much these properties are making on their end. Also, when you have an API key installed What'll happen is you'll get a little button there that says Get Market Report. You click that, Get Market Report and then we will collect all the properties in the area and then produce a report that looks pretty much like this. So you'll get top properties in the area, property features and monthly cash flow, as well as like occupancy rates, lighting rates, and also amenities that, that are popular in the area too.

Amazing, Amazing. And so they need the extension, you need the API key and then you're good to go.

Yeah. And the extension will also give you like different tables inside of your, your hosting dashboard as well, such as this conversion rate table as well.

Lovely. So that's good. So first and foremost, look at the competition. Look to see what everybody else is doing. Use that as like your eyes and your guide. And then what's the next thing that we should be looking at doing?

So yeah, once, once you, you, once you've examined your, your competitors, hopefully you're, you know, you want to be objective as possible. Right. So you can kind of nitpick and see the reasons objectively why a person would click on your listing versus why they wouldn't click on your listing or better yet, why they would click on another listing before they click on yours. That's maybe a better sense of what it is. But ignoring all that, let's kind of dive into the listing specifically. This is not necessarily using rank piece. This is just like a third party perspective here. One of the things that I kind of thought around this 50Mbps is that instead of saying 50Mbps, I think it might be just simpler for people to understand fast WI fi, for example, because not everyone is technical enough to understand that 50 megabits is pretty fast. But you know, nobody really looks for like 50, 50 Mbps specifically. So I would say if, if the opportunity arises, try to change this to fast WI fi for example. That might be a little bit easier for the common person to, to understand. And my understanding about this listing is that they're trying to get longer term contractor stays and maybe Mark, you tell me a little bit. So when, when it says contractor stays, you, is that usually like a group of people? You said four people to me. I was only thinking of one person personally on my side, but maybe I'm, I'm wrong about that. So does that mean it's multiple?

Yeah, contractors are like tradies builders working on construction sites and they normally travel in like groups of four or five. It can, it can, it can vary, right? But basically what Justina is looking to go for is constructions, builders, you know, also as well, basically anything medium term families relocating, et cetera. That is really like the niche that we're going for. But obviously would love to have those longer term bookings that are like a month, two month, three months instead of having the short term rental model that we know I can love so much.

I see. Okay, that is very helpful. So you know, to me, probably the first thing that stuck out in my mind was well, let's talk about the description. Actually first of all, we can talk about the photos in a second. But the description overall. So to me I think the just, I think it's maybe just a, I would, I would try to prioritize these, these, these sections a little bit differently because if you're trying to attract, let's say longer type of bookings or these contractor type of bookings, you're really only hitting them with this, this first section which just makes, which talks about how easy it is to, to check in, which is important. But that's also basically probably an afterthought because they know that when they book this the biggest thought on their mind is probably how comfortable the space is after they're done, done their hard day of work, let's say if that's, you know, because it's his contractor there. So I'm, I'm assuming trades labor working all day starting at 5 in the morning till 5pm at night. Getting home, how am I getting home? How's the transit look? How comfortable is this space for, for me to relax in with four other people as well. Right. Like if it's, if there's, depending on how the purchasing decision is, if there's more people involved in the purchasing decision, the longer the purchasing decision will take. Right. Because there's more opinions that are being added into there. So I would say to try to, to reconfigure the listing a little bit around even this other things to know I think is actually very important because even though it's listed at the bottom, it's, it does contain a lot of the things that a person looking for longer types of stays would value quite a bit when it comes down to the location and comfort and how far away they are from different things. Of course free parking is mentioned in the title there. It's good to be mentioned here. Yeah, I would say it's all good there. It's a pretty simple listing description ultimately, which can be good. But I would try to add in a little bit more flavor, some color into the description there. Yeah, that's my thoughts. There is. It could probably be catered a little bit more to speaking to those people with, with longer that are looking for longer stays. I like to look at photos not necessarily from the viewpoint of the listing in this capacity. I actually prefer to look at photos inside of the actual search results page because to me it gives me a better indication of how these, these photos appear overall in comparison to. To other folks. Right. So if we click. I think it was this listing I thought was. Was quite interesting. So this one's got pretty good design here on, on this side probably. To me I would, I would probably click this listing to. To learn a little bit more about it. This listing I guess has like a bit of a Chinese theme which is interesting. Maybe that is times with the lunar New year. I don't know but that would be interesting if it was. This one's okay, but it's a lot of white to me so it maybe doesn't stand out as much. And then if I were to you know, of course take into account how those other properties looked as I was scrolling by. Let's take an objective view on, on. On this particular listing.

So and just while you're doing that as well, there are new pictures being taken soon. A professional photographer is going in very soon. These are like the, the placeholder images. Until the professional new pictures have been.

Done, the pictures are okay. I would say it's not. You know. You know, if you're already taking photos then professional photos then then that's good. This may sound weird, but I, I feel a little suspect when I see these floor plans. What are they called?

3D Floor Plans.

Floor plans. Yeah. When I see the floor plan images especially like right into like the first, I think it's like what the fifth image or something that in five, six. I think it was the fifth and the sixth image. To me it's. I'm not sure if these are personally necessary to me and they also make me question things sometimes when I see floor plans I kind of think that it's an incomplete process. You know, it's very similar to like you know when you, if you're going to buy a condo and then they show you like this computer generated image of what the lobby will look like and stuff. That's sort of how I feel sometimes when I see, when I see these, when I see Airbnb.

That is a super interesting perspective. Could you, could you around that like self doubt by making sure your captions are updated to say hey, this is a floor plan. This is not like a, a generated image. This is actually the property. But we're using the floor plan to sort of explain the space.

You might be able to, to do that, but for me, I'm just really thinking about how to get that click right. So there's no, there's no captions in inside of the Airbnb images. And you also have to be mindful, depending on how many photos you are, this number of photos to go all the way to the, to the back here might actually stop before you reach the end of your photos there. It depends. It's quite a bit of photos, to be honest with you. I think it's like 20 photos you can actually click back all the way on before it actually stops. But we've had situations in dealing with some of our clients and some of our users where they'll have these really important pictures all the way in the back because they're trying to do this guided tour type of, type of scenario and like, you know, they've got all their like outdoor game stuff all the way at the back of the photos and the person will never actually reach there in this tiny case here. So to me, the photos are. Could be done to be done better, but of course, there's already professional photography in place. This one, by the way, this one, to me, this photo actually makes the area look very small. And I think it's because this, this dresser is right next to it. So if there is a possible way to even like crop that, I would say crop that just to give it a little bit of a better sense of size. But also you have to keep in mind that that may actually backfire on you. You know, it's about. It is some way, in some ways about managing expectations for people too. So, you know, if you, if it is a smaller space, you might want to give them a little bit of a sense of that. But yeah, that's my initial thoughts with, with the photos there is that they could be improved. And the floor plans, to me, I don't, I don't love the floor plans per se. I like this photo quite a bit. It is a good choice as the second photo.

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Actually, so I do, I do think the outside one is quite nice just because like I don't actually think there is another property here that has outdoor photos.

That was my opinion. Everybody else showed the interior, which to me, you know, doesn't show how big it is because you need to portray that this is like this is a townhouse, this isn't an apartment, which obviously a lot of them are. So it's like how do you portray that you are a house? I mean, I know it's not the best picture because the garden isn't the tidiest but I was going to say.

That, I was going to say the garden, the garden might want to get.

Some cleanup media, some tidy up, some cleanup, etc. But it does portray and it does, you know, the sky makes it draw the attention and it does show that it's a big property because obviously we want to get across that it is a big property with you know, again tapping into the customer avatar. If they've got contractors like builders working, they need a place to have their van and it needs to be easy access. It needs to be like roadside parking, etc. So that's a big, like a big point as well that we need to get across that this is a, this is a free parking, which is why we got free parking, roadside parking. Like say your van can easily get.

In and out if that's what you're aiming for. I would, I would say it might be worth investing in a set of people. Sometimes you'll see people inside of, inside of images here. So if that's something you want to convey is the size of how many people could, could truly fit into a space. Probably the kitchen is, is a really good opportunity to, to showcase that here. So you know, you kind of maybe remove those tables, you get those tables out of there, get the table out there and you just have it or sorry, maybe on the table, maybe just the chairs. You move the chairs out of there and you've got standing, you've got a couple different people standing there and just you know, in the action shots of, of a party, not, you know, it's not a rager where it's like a teen party of evil looking stuff, but it's, you know, it's, it's a Super bowl party or something like that. Well, maybe not Super Bowl.

So for this it would be get a couple of actors, extras models and just get them into some pictures to show that people can live in it.

Yeah, I would try. Yeah. If that's. If what you're trying to convey is space and the large largeness of it and how, how like this one, this one, this, this actually looks like a pretty big kitchen from, from this angle. So maybe that's, maybe this should be your photo of the, of the kitchen versus that, that first one there at the, at the very beginning. That's maybe some thoughts there. If it comes down to, to trying to house more people and making that a little bit more apparent there. So inside of rankbreaks we also have this area called the Optimization Hub. The Optimization hub has a bunch of listing optimization tools. So we have tools to recommend you for different keywords that you want to use in your title and in your description. We also analyze your amenities, we also analyze reviews and your competitor reviews more importantly. And yeah, so I kind of went in here already just to kind of take a look at a couple different things and there were a few different words that kind of popped out to me that if they're not included in the listing already, it would be a good idea to include these into there. And how these keywords are generated is by looking at the top ranking properties in the area. So the first pages of properties in the area, looking at the different titles, looking at the different descriptions and then pretty much looking at like ADR occupancy rates, what page they were on and breaking them down into chunks to give you different ideas that you can use for your, for your listing description. So I've got like private parking there. I thought that was something if it's not already mentioned. Long day. You know, if it's. If a person's been working at a, at a place for quite a while. I did also notice that there are a lot of these properties seem to also be targeting contractors. I think I did, I did notice that quite a bit. So it is actually not maybe not that surprising to me that this long day keyword did pop up and of course people that are even traveling for vacations, you know, vacation rentals, traditional vacation rentals also are going to have long days walking around on their feet and stuff like that. So they need a place to relax. Long day, peaceful home. Free Netflix, Short drive. Minute drive. Yeah, these were some of the smart tv. These are sorts of some, some keywords that I thought might be good to, to add into, add into the listing here. Private Garden. Easy Access might not be a private garden, but I knew there was an enough there that maybe you could, you could work that into, into the listing. May not be that appealing really quite frankly to, to contractors because they're probably not that interested in doing gardening.

Yeah. But if you add like if you had like a pet, if you were targeting people that had pets for like those longer term stays and Private Garden could definitely be one. I'm looking at Easy Access, I'm looking at free Netflix. And the occupancy rate is there in the ADR is there. So obviously like the ADR for this property is around about 165. And then you want to look at like the, the occupancy next to it which is cool. And then on the right hand side you're looking at the average page that they appear on. Right. So something like modern appliances. That's hitting 53% occupancy average daily rate of 1 3, 3. And it's on page one. Interesting. Yeah, this is a really cool tool. The keywords idea.

Yeah. And we've got more coming soon for you Mark, so don't worry. Yeah, short walk. These are, yeah, these are ideas that you can, these are keyword ideas that are grabbed from top ranking properties in the area you can use to, to add into your listing there. The Amenities Analyzer. This one was actually this one. What it does is it looks at top ranking properties looking at their amenities and then looking at what amenities this property has and then basically saying what, cross referencing it and saying what you might want to add into your property because all these other properties seem to have it as well. And one thing that was very popular was shampoo. And I thought to myself there's no way that this property doesn't have shampoo in it, but it actually doesn't have shampoo interestingly enough. So I think that was, that was one thing that, that I thought was, was quite interesting here. Yeah.

If you look here, get the shampoo added in.

Yeah. If you want people to stay there for a longer period of time, they're probably going to need to, to wash their hair. And to be honest with you, she probably has shampoo in here. Like that's, let's be honest, like she probably does have, have shampoo in here. But for some reason Airbnb has decided to say here that the shampoo is, is not included in here. So, yeah, these are just some, some baseline things that, that could be covered here. Shampoo, I know shower gel is not in there. Coffee is included, it says. But there's no coffee maker from, from what I could tell, which seems a little odd to me, I, there probably is a coffee maker in there, but for some reason it's not checked off there. And you know, there's certain amenities that you can't really add in there necessarily. Like you can't just add a balcony into a place without a fairly large investment. But there's lots of other things in here too that, that would be quite valuable. And these are basically organized from the most popular to the least popular in terms of, well, frequently appearing to the rarest within your area. So that's, that's what the Amenities Analyzer does. So, you know, it makes you just a little bit more strategic in the types of amenities that you, that you should turn on in, on your listing there. Because you know at some point you're going to get to a point where, where, for example, you've, you've audited this thing, you've gone through, you've added those lists, you added as much as you can, and then you're just trying to stand out a little bit more. So you want to make a little bit more of a data driven decision on the ROI that you'll get out of a specific amenity. Right. Shampoo is not going to cost you much, but when it comes down to two other things, for example, then you can use this as a little bit more of a data driven approach of what's ranking well and what amenities you want to consider that the Airbnb is showing. Because everything's a filtering process ultimately. Because when people are searching for things on Airbnb, they're entering dates, they're entering a city, they're entering the guest count, they're entering a price filter, they're entering an amenities filter, they're entering a super host filter or whatever. All these, everything is just a filter. So the more you can do to fight that filter, the better, the better off you'll be. And then finally, the Review Analyzer is a section where again, we're looking at the top ranking properties in your area in a radius perspective. And we're kind of comparing your property against other properties that are the same size as well. Just to keep it apples to apples. What we do is we just pull snippets. We pull snippets out of the, out of those reviews there and give you different ideas just like how the keyword ideas has. But this one's a little bit more unique because it's, it's much more free flowing. I would say sometimes you'll get things and stuff added into there. That, that's maybe not the best sentiment, I would say. But it's, it's because it's pulled from a review. Right. So not all reviews are positive, but we try to organize it so that it would kind of give you a sense for what some of the more unique things and popular things that people are saying. So what I noticed in the reviews is there's a lot of people talking about Leeds City, Leeds City Center. So that is a very big deal here. It was actually mentioned in several reviews in different types of ways as well. It seems to be so important to other people that I would say that that should be like a really big primary factor inside of the listing where it's like so apparent. Where for example, there's like a map of the city perhaps and then there's like a little arrow that shows this is where you are. And then here's the Starbucks, here's the grocery shop, here's the, here's the city center and it's all within three blocks, for example. We also look at tons of reviews all the time and distance is for sure the most mentioned thing in reviews, positive reviews is the distance to things. Usually people say two, three blocks away from something or, or a short drive or short Uber or something like that. So you'll actually notice that in a lot of these reviews that's really what they mention a lot of the times there. So you know, I guess it just pinpoints again. Location, location, location is, is really important even for short term rentals.

That's really interesting. So I guess what we could recommend for this would be like one of those vector maps that you see where they can pinpoint. This is where the property is, this is where the city center lead, city center is, this is how far we are away. So they can get an idea of that from literally looking at the pictures because obviously that is like a big.

Yeah, yeah. I'd also try to put in some other things to do like you know, the, maybe the nearest major supermarket as well. Perhaps even like a train station if that's really important. Is Public transit and things like that. I've never been to the uk. One day, hopefully I will, I will go there. But I think the transit system is pretty.

There's some really interesting bits in, in Rank Breeze that we just wouldn't have picked up from before. For example, the review analyzer is big because then all obviously we can then amend the description to suit the keywords Tool is, is fascinating to me because again you can like within just a few clicks really change your listener based on what people are looking for and what's making them like click in. Which is amazing. And obviously like the advice that you've given here is you've got to just, you don't do it blind. You look at what other people are doing and you, you match what you need to match and you better what other people's aren't doing as well. And you can quantify that with the data that rankbreeze gives you because that is a tool that you can't just see from looking at Airbnb. You can't see from just looking what the, the competitor reviews are. Right. Or what the biggest keywords are and things like that. So that's where these tools are really, really valuable, which is, which is really good. So I'm, I'm really appreciative that you, you've shown us the back end. And even though this is very singular advice, I guarantee that this is something that people on a grander scale can take on board and you know, and put into practice.

Yeah, no, thank you. The, the Review Analyzer actually to me is probably one of my favorite tools because. And it's, it's, it's, it's mostly because when somebody, most people that go and click on your listing, they don't book it right? Like that's just the, that's just the plain hard truth. Most people that visit a website of any sort don't actually make a purchase. Right. So it's the same thing with an Airbnb property or vacation rental property are on indie booking site vrbo booking.com, all those, all those different sites when they go and when a guest is searching for property on. Let's just use Airbnb because that's what we've been talking about. That doesn't mean. And they don't choose you and you know, they decided not to, not to book with you in no way. Most likely 99% of time. That means that they, they're still searching for properties and they will complete their purchase. They will somehow if they are that determined to go there, they will make a purchase, purchasing decision. They will book a property. So it is in your best interest to understand why. Why would they choose another property over your own property? And even just from a copywriting perspective, you know, you want to write in the way that people talk as well. So the review analyzer is just, to me is like this. It's an understated tool because I haven't quite figured how to position it. But I think to me it's like my favorite tool. Just because you can look at all these, you get so much deep insight into basically the reason why people didn't book your property and chose a different property. If they leave a review, they're going to say things that they, that they care about.

Everybody can review a guest once they book. So you can call them up and you can survey them and go, why did you book with me? But nobody's ever going to tell you why they didn't book review because you don't get access to their data. So this again, like you're saying, it's, it's a fantastic tool to do. And if you know a so many people are looking at LEED City center, and if one of your reviews has mentioned LEED City center in it, then take a screen grab of that, go onto Canva, make it look nice, and then upload it as an image to Airbnb because that is what you know, the first people is where they view. And if, if one of your images is a mention of a review that you've had on Airbnb mentioning close to this lead City center, then again, you're getting that secret sauce that people are looking for that low. So many people are looking for closer leads that you senate. So if you've had that and you've had that, yes, mention it, showcase it. You know, don't wait for somebody to check out your review, screenshot it, make it look good on Canva and upload it as an image on, on your Airbnb listing. Really good advice. All right, the final question, and we have to wrap it up because we've, we've done this for a while. Is the best place for somebody to go to, to sign up to Rank Breeze and what can they get? How can they get it? What's the best place to get it? Anything, any discounts or anything that they can come on and grab some like, free trials or anything like that? What's the, what's the best thing that we can do for our boostly peoples?

I wish you had asked me that earlier, but. So I will try to think of something there. But in general, rankbreak.com is the easiest place to get started. We don't, unfortunately, have a free trial. I just, I don't know, I feel weird when I said, but we don't have a free trial, but we have a very reasonable trial which costs like seven to nine dollars to me. It's a paid trial.

That's a pretty.

SEO tools cost. Cost us money. It's. It's very reasonable to get this information. Yeah, that's the best place to find us. We do rankings, pricing, and market data. Those are the three things that, that we do.

We.

Mark, could I mention one more thing?

Yeah, I was going to say we've tapped into like a little bit, so I love that there's much more to come. So I just mentioned one more, one more more thing, if you don't mind, please.

Yeah, I'll mention one more thing just because we talked about guest screening and things like that. So with the extension, one thing that, that's helpful that we don't really talk about too much is that there's a part of the extension which allows you to screen guests better. So normally when you, when you look at a pro, when you look at a guest's Airbnb profile, you really only see the reviews that hosts have left this guest. And let's be honest, most of the time, hosts are pretty nice to get nice to guests because we are looking for some reciprocation, right? We want to leave overly nice reviews for these people in order for them to leave us nice reviews, even though they don't see the review. But generally, I would say hosts typically are very positive in comparison to the guests. The guests can be much more critical in this capacity. And yeah, what we do with the, if you got the chrome extension installed is we will pull up the guest review and place it right next to. Right next to them. So, for example, this is Abby. She wants to stay at your property. This host in Scottsdale said great guests would, would host again. That's a pretty good, pretty good review here. But also you can find a lot more about a person by looking at the reviews that they have left here. She loved it was a furnished, comfortable condo. So convenient steps from the pool, beach towels, perfect provided kitchen. It's kind of the same thing as like looking at how people review other properties. But now you're kind of seeing this review perspective of how, how this potential guest might potentially review you in the future because, yeah, it's important to know those things.

I love it. I love it. Appreciate you showing us that and appreciate walking it through it. I know this is going to help so many people, so please do go check out rankbreeze.com just go and plug it in, plug it into one of your listings, start with one and go from there. I can already see the way we can benefit this property in leads in just such a short space of time, so I'm excited to check in and check back with you once we've made those changes.

Awesome. Thanks Mark.