Post Everyday for 365 days

Episode. I wanted to say a massive thank you to Wheelhouse. Who are the sponsors of this podcast? You need to go check them out. It's one of the most important tools you will get for your business in 2021. Dynamic pricing, pricing software, tools, whatever you want to call it, it is going to be so essential in 2021 and beyond. The boostly.co.uk forward/wheel. If you enter Boostly 75. If you ever want to upgrade, then you get the first month 75 off everybody right now for a very limited time free account and a free listing on there. You can link it up to your PMS, link it up to Airbnb, TripAdvisor and it will give you all the data that you need. Wheelhouse is faster, it's better, it's easier to understand, and most importantly, it'll make you more money. Please, whatever you do, go and check them out. Say thank you for sponsoring this podcast. So, without further ado, let's get on with the show. Daily episode of Boostly Talks. This is where I share hints and tips and and tools and tactics and training to help you get more direct bookings. If it's the first time that you are consuming this, please do share this with another host that you know. Whether it be in a Facebook group or an email or a text message, it really does help spread the message of what we're trying to do. So in today's lesson, what I'm going to explain to you is about staying consistent. Consistency is king. Consistency is the key. There's so many different ways of saying this, but what I would love to explain to everybody here is that those of you that are consistent, you are always feeding the engine, feeding the machine and Facebook, whether it be Google, whether it be LinkedIn, you know, you can pretty much name the top five tech companies. What they crave upon is people consuming their content. And the more that you put out, then the more that you are feeding that machine. Now, I wouldn't always worry too much about how many people are maybe buying or booking with you or calling you from every piece of content. What you want to be doing is you want to be educating. So what I always say here is either educate or document. You either document your business, your day to day or you educate. So education could be potentially, what is there to do in the area? What are your recommendations? What is it like to book direct? Why should you book direct? That's education. Documenting is picking up this and just going, loading up a video and just saying, hey, so today we're doing this. But the trick is to be consistent. There is nothing worse than going to a social media page to see that it hasn't had a post on for months. It just shows that you are dormant. You don't really care about social media. And before you thinking, well, do my guests actually pay attention to this? 87% of guests said in a survey done by Fuel Travel said that they go and check your social media pages after making a booking. So they do care. They do go on this. And if you can. This is one of the key things that I put to the granary being so successful with our online presence is that when we had people arrive, we had people say to us at check in, I feel like I know so much about you because of the way that we documented our business, because of the way that we interacted online, because before they arrived, they felt like they already knew us, which is such a good skill and a good trait to have. So the main thing is consistency. Post every single day. It doesn't have to be much. It can literally be a story. It can simply be a post. But if you do it consistently, if you can post content for 365 days in a row, I guarantee you good things will happen to your business. Okay, today's little short little lesson there. Every day I'm going to be posting up videos, post podcasts, blogs. I'm going to be giving you so much information, just all for free. And all I want for you to do is to please just share this with one host that you know. So I have a text message, email, share in a Facebook group, just tell everybody what we're trying to do, make sure you hit the like button, subscribe, and also make sure you turn on notifications. And if you want to find out more about Boostly, go to boostly.co.uk just to see what we're trying to achieve and how we're trying to help 1 million hosts over the course of the next 20 years increase their direct bookings.