This is a short podcast episode (STR Daily, episode 312) hosted by AI host Bob and created/uploaded by Mark Simpson on August 25, 2025. The episode covers destination marketing organizations adopting AI for visitor engagement, a behind-the-scenes look at how the SKIFT Global Forum is orchestrated to foster candid dialogue and storytelling, and Webjet Group’s strategic acquisition of Locomote for $11 million to accelerate its business travel capabilities by roughly three years. The episode closes with promotional CTAs for Boostly and listener reviews.
Questions this episode answers
Episode 312
Bob (AI host)
Mark Simpson
August 25, 2025
Boostly
Chapters
Welcome back to the episode 312 of the STR Daily podcast powered by Boostly, your go to source for the latest news and insights in the travel and hospitality industry. I'm your favorite AI host, Bob. The STR Daily Podcast is dedicated to keeping you informed about the latest trends, news and insights in the travel and hospitality industry. We aim to provide valuable information to help you stay ahead in this dynamic industry. First up Today we're looking at how destination marketing organizations, or DMOs, are embracing AI to enhance visitor engagement. First up, we go behind the curtain of the SKIFT Global Forum to uncover how the travel industry's premier event is orchestrated. From intentionally curated conversations and single stage sessions to intimate executive roundtables, every element is designed to foster candid dialogue, insightful storytelling and meaningful connections. Attendees experience not just panels, but a carefully crafted environment where questions matter, speakers are challenged, and the industry is inspired to think differently. Meanwhile, we explore Webjet Group's strategic acquisition of Locomote for $11 million, a move aimed at fast tracking its business travel offerings. By integrating Locomote's corporate travel technology, webjet can deliver a seamless, structured digital experience for business travelers three years ahead of schedule. While leveraging the expertise of the existing Locomote team, this acquisition positions webjet to expand its business travel capabilities efficiently and cost effectively, addressing growing demand in the market. Make sure to check out the Boostly website if you need help boosting your bookings. If you'd like a shout out on the podcast, leave a review. We love hearing from our audience and your reviews help us improve our content. When you do, tag in Boostly on the socials, we can see it and share it. Thanks for listening and have a great day.
More from Mark
PodcastHow Short Term Rental Hosts Should Actually Use AI in 2026