Sharing the Results of A Kingsumo Giveaway

If you've been following this podcast on a regular basis, you will know that I am doing lots of little Boostly tune ups with members of the Boostly community all over the world. And for one host in the uk we have been running a giveaway, a social media giveaway to get more eyes onto the business and we've finished a giveaway. We've announced and awarded the winners and they've been contacted and I just wanted to share with you a couple of results and how it means the business owner that we have helped can work in the future. So let me share my screen now. As you will know that we've been using King Sumo now if you have not watched any of the previous videos, please do go back on them. They massively will give you a bit of context of what we've been doing. So by now you will know that Hostfully is the proud exclusive sponsor of this award winning, winning podcast. And I've told you about their great software solutions. But one thing that has really impressed me is of their customer satisfaction survey. So I was did a little digging around and I could see that the Overall popularity is 90 to 94% which is very good, which is very high for a software platform out there today. So if you're a host and you need a little bit of help and guidance getting onboarded and running your short term rental business and you want to go to an award winning platform, go check out hostfully.com h o s t f u l l y.com make sure that you tell them that Boostly sent you and massive thank you from me to all of the team for being such an amazing sponsor of the Boostly podcast. Let's get back on with the show, eh? So we use Kingsumo and Kingsomo is really good for a couple of reasons. Number one, it takes it off Facebook, it takes it off Instagram, it takes it off the platforms where scammers and bots are trying to get at at your followers on there. We've talked about this in detail in the past. Facebook still have done nothing about it. So by doing on King Sumo we take it off platform. Another big benefit is that to enter the giveaway the person has to give up the email address and sign up to your list, which is great. Obviously if you've been listening to me a lot over the last couple of years, you will know that my favorite marketing tactic out of all of the marketing tactics that you could possibly do is email. It has, it will and forever will be the most important form of market in your business. And again with this, it was all about getting people on the mailing list and then once they're on the mailing list, putting an offer out there and just letting them know more about us. And again with Louise and with the in on the Y, Louise has now access to email templates because she's part of the Boostly Academy. She's got access to tutorials on how to use mailchimp and now to automate the process for when she runs it again in the future. So let's just go through the results. So 24 people minus me because I entered 23 people entered the giveaway. So that's 23 email addresses. Now if Louise works at these emails and proper nurtures them and you know, educates them about the business and what they do and not only the accommodation side but the pub and also as well the wedding facilities and the function rooms, there's an easy way that those 23 email addresses could bring in at least four if not five figure investment back into the business. Um, that's how powerful email marketing is. As you can see here it says 181 entries. So that means they've shared it on social media, they've shared it on Instagram, they've shared it around the world. So they've made it go a lot more popular by the people entering the giveaway sharing. And again if you don't know what that means, please do go back on the previous videos because it will, it will explain to you how that happens. So I've been, I've been really impressed and again you may be looking at thinking only 24 contestants. Well that's 24 email addresses, that's the main thing to look at this. And if you do this every four, six weeks, that small consistent gains alongside everything else that Louise is doing with a pop up on the website guest data collection at the point of arrival into the property, it means that we're going to start to grow this list from 200 to 300 to 400 to 500 to 600 and beyond. So again I've been really encouraged by this and I am looking to run a big social media giveaway training in the month of September. So if you are interested and if you'd like to find out more about that, I'll run it over five days. It'll be totally free. I'll guide everybody through the process, we'll do it as a group accountability training. I'll have other people from the world of Boostly helping me to help you. And if this Sounds good. All you need to do is send me an email market.co.uk with just the word King Sumo, just the word King Sumo and let me know why you're interested and I will look to put some on in September. Again, go to bootmark boost.co.uk send me the email Kingsumo, tell me why you're interested and if I get enough interest, I'll put it together at some time in the month of September. So, Louise, fantastic work. Thank you so much for letting me run this through the business and everything. And congratulations on, on getting email signups, which is. Which is great. Now I pass it over to you. Tell me exactly what you would give away if you're going to run a giveaway for your business on social media. And again, if you'd like to run this style of training with me for free for five days in September, Marketed.co.uk, title and subject, put Kingsumo and then tell me why. All right, I'll be back tomorrow with another boosted podcast episode. Until then, stay proactive, do not be reactive and let's go and get some diary bookings.