Showing testimonials on your website drives bookings

Before we start today's episode of the.

Boosted podcast, I have got some exciting news to share with you. For the month of July, I am giving away one month trial of the boostly content creator. Now, you may be asking and you may be thinking, well, what is the boostly content creator host that I have come into contact with in the five years of doing Boostly? And when I say to them, you need to be posting every single day on social media, you need to be emailing, emailing your guest and your list, they always say to me, I haven't got the time. And I can't think of a better month to promote the boostly content creator than July. Because right now everybody around the world is busy, busy, busy, busy. And they haven't got the time to think about the marketing or the social media or the emails, when in fact the best time to do marketing is when you're at your busiest because that means that you always have a pipeline coming through. So I created the boostly content creator for busy hosts. Now what do you get? Every single month you get 30 to 40 pieces of fresh social media content that you can use for your social media channels. LinkedIn, Instagram, et cetera. You also get video templates which are designed to stop the scroll on social media, which is really powerful. Email templates designed by expert copywriters that are working so well. Georgina Bearman messaged up in our Facebook group to say that she used one of the email templates and got free bookings, direct bookings instantly, which more than covered the cost. You also now get website headline generator tools. You get a money back guarantee and you can cancel anytime. The price is only five pound a month. And right now when you sign up, you go into the boostlycontentcreator.com you add to your basket in the coupon code section, you type in July and you get the first month free. Now that is only available for the month of July. After that it's five pound. If you don't want to continue, you can just cancel at any time. But please make sure that you go and you use the boostly content creator. My goal is a month in the month of July is to get 1,000 new hosts to register and sign up. This is how powerful I know this tool is because the email templates in itself are providing a massive return of investment and I would love for you to come and join. This is for new members only. Just go to boostlycontent creator.com add it to your basket, put in coupon code July and I'll see you on the other side. Right now we've got that out of the way. Let's get on with today's podcast episode.

I think over the last five years I must have done well into the 1000 website reviews. It's something that I was doing regularly when I first started just to sort of highlight the importance of a website and the homepage in particular. And I've been looking at some surveys and some sentiment studies done by the likes of Fuel Travel and Skift, and looking at some really important blogs by the likes of Neil Patel, etc, and it keeps coming back to something that I see so many people not doing, but it has massive ramifications for those that do. Now, when somebody lands on your website, they're looking for several things. They're looking to see that you are a trustworthy business. So tools such as IPRAC and the certification will be able to help with that. They're looking that you have nice properties, you know, good photos, etc, and what they're looking for is they're looking for testimonials. Now so many people I see do this wrong. They just copy and paste something in from an Airbnb review or something like that and just put it on the website. But they do not look trustworthy, they do not look real. So I've been messing around with a few different types of software. But Reviews is one that has been specifically designed for short term rentals. Now I've used Reperso in the past, Reposo are good, nice and cheap, etc, but they are not designed specifically for the world of hospitality. Reviews are and I recommend everybody go and check them out. We've recently put them on one of our client websites, Alpine Lodging ca and as you can see, when you land on the site, the pop up comes up here and it shows all 200 reviews, 4.94 in their ranking, which again is, is nice. It instantly has that, that sort of ability to show the user, the guest, the future potential guest, that this is a business that is, that is very popular. So again, these types of systems and setups cost less than 20 bucks a month. But the beauty of it is, is that you can get well into 100, you know, 100% return of investment by having reviews on there. Because the recent study that came, 87% of people have said that they will go looking for a review of your business and when they bounce and when they leave your website, they never come back because once they start that search again, they get sucked in. By booking.com they get sucked in by Airbnb, they get sucked in by TripAdvisor and once they go onto those sites then their mousetrap kicks in or they'll recommend other properties. So again, just for a very minimal outlay every month will have really big benefits on your direct bookings. So go to reviews.com and go and check them out. Like I say they are, they are one of the only review sites that is actually 100 dedicated to the short term rentals industry. It was created by a host who was having this problem and he's created a really good product. So again, go check them out. I don't get any referrals for mentioning that. They're just some good people, fantastic people. And yeah, I recommend them. So go and check them out. Make sure you get reviews on your site, whoever you do use. There's quite a few out there. And as always, I will be back tomorrow with another podcast episode. My goal is to do a a year's worth of daily videos and podcasts to help hosts all over the world bounce back from the last year, survive and thrive and all that good stuff. All I ask in return is you give this video a thumbs up if you're watching on the YouTube. If you are new to this, please subscribe. And if you want to come and find out more about Boostly, go to Boostly Co UK and tell me that.

You'Ve come from the podcast.

So many of you do, which is fantastic. I appreciate every single one of you and I shall be back tomorrow for another episode.