Success Leaves Clues

Episode. I wanted to say a massive thank you to Wheelhouse. Who are the sponsors of this podcast? You need to go check them out. It's one of the most important tools you will get for your business in 2021. Dynamic pricing, pricing software, tools, whatever you want to call it, it is going to be so essential in 2021 and beyond. The boostly.co.uk forward/wheel. If you enter boostly75 if you ever want to upgrade then you get the first month 75 off everybody right now for a very limited time free account and a free listing on there. You can link it up to your PMS, link it up to Airbnb TripAdvisor and it will give you all the data that you need. Wheelhouse is faster, it's better, it's easier to understand and most importantly, it'll make you more money. Please, whatever you do, go and check them out. Say thank you for sponsoring this podcast. So without further ado, let's get on with the show. Clues. You don't need to reinvent the wheel. And in this video what I'm going to explain to you is how to find out what what other people are posting so you can then mimic it, get inspired from it, put it into your style and post it on your social media. My name is Mark Simpson. I give host the tools, the tactics, the training and the confidence every single day with videos, podcasts, blogs to help you increase your direct bookings and cut down on your over reliance. I am recording this video in my wife's office because my co working office in Javier, Spain here is currently in isolation because of a little Covid outbreak. So excuse all the skincare, I will be back to more normal surroundings as soon as possible. But for now you get to learn more about diary bookings and about lovely skincare products as well. So as put in the title of this piece of content, this training, this lesson as you as you so much like to call it, Success leaves clues. And I think a problem with so many hosts and business owners in general is that you're thinking that every single piece of content has to be new and fresh and nobody's done before. Well, in fact success leaves clues. And what you can simply, simply do load up Facebook, go to your settings page of your Facebook business page and then you can go down and you can pick a section where you can follow other businesses to see how your posts rank and rate. Today's now it's not. You're not doing some sort of comparison game here. What you're simply looking to do. And I would put in there five of the best business pages in your niche. It doesn't have to be anybody local. You're looking for the best because what you're going to be doing, you're going to flip the mindset instead of playing the comparison game, you're going to, you'll be able to see every single one of their posts over extended period of time and you'll be able to filter it to see which had the best engagement. So if there's one piece of content that has just had thousands upon thousands of views, you'll be able to look at and go, okay, so they've talked about this and it's had so much reach. So what was the genius part of the post? And you were able to go in, spend about 5, 10 minutes looking it through and then you'd be able to make a note. So what I always do, if I've always got a piece of paper at hand and if I see something similar, I'll make a couple of notes down and then what I'll do is I'll go, how could I do the same? Or what can boostly do? So I won't rip it off completely because I'm not going to do any of that. What you're going to do is you're going to put it into your own words, going to put it into your own style. So the, the swimming pool video, if you ever watched my swimming pool video, it's one of the most watched videos that I've ever done. What I did was I saw a Facebook ad, funny enough came up on my newsfeed and it was of a, of a lady cycling backwards going up to the screen and when she got close to the screen, there was a something on a piece of paper and it was inviting people in to join her email list. And I thought that's a really good idea. And at the time we were staying with a fellow host down, down the coast in Spain and he had the perfect backdrop, he had the perfect setting, the perfect angle of a swimming pool where I could walk back to the pool, jumping backwards and I could make a video of it. So all I did is I filmed it, I put it into rewind so it showed me jumping out of the pool, walking up to the camera and in my hand was a board with a simple writing saying join my free five day challenge. And that went down so well. So I saw something, got inspired and then used it and it went really well. So success leaves clues. And I'm not saying jump in a swimming pool anytime soon. But what I'm saying is go and follow other local businesses or big businesses or people in your niche on the Facebook business page section and then keep an eye out. Maybe check back once a month, maybe check back once a quarter or once a week. Or if you're looking for inspiration, just go and see what other people have done and then how can you put it into your words? Okay, this is another video, Real quick video. I like to do video and audio blog posts writing content every single day. If this is the first time you're watching this, please make sure that you hit the like button. Please make sure that you subscribe and please make sure you tell one host about it around the world. If you want to find out more. If you want to join the Boostly email list, for example, go to boostly.co.uk I like to send daily tips and advice to everybody all over the world. All hosts who want to increase their direct bookings. So we'll see you tomorrow.