This content was created by Mark Simpson. This content was uploaded by Mark Simpson. This is a podcast titled "The Big C word" recorded on June 15, 2021, featuring Mark Simpson. It is part of a special five-day free training for hospitality owners, focusing on the concept of 'customer avatar' as part of a series on the word 'action'.
Questions this episode answers
Mark Simpson.
June 15, 2021.
Five-day (a five day free training).
C — customer avatar.
Chapters
Welcome back. We're in Tuesday 15th June and all of this week I am running a very special five day free training for hospitality owners all over the world. Now, you may be part of it, you may not be part of it. If you are, please make sure you head into our group because I've got a task for you today. For those of you that aren't, let me just document this whole process. So today, as I mentioned yesterday, we're looking this week at the word action and we're breaking down every day to a letter in the word action. So today is C. So the big C word. So yesterday was analysis, analytics. So that's where we looked at the business. We looked at what every host has, what every host has not. So today we're going to look at C, which is customer avatar. So again you've think in practice you know where your business is at, what you have, what you don't. Now you've got to look at your customer avatar. And our customer avatar, in simple terms in hospitality is your ideal guest, the person you want to walk through your door, the one that is just going to get your property. They know that the amenities are designed from, the layout is designed from, the location is designed from, but you need to just get in front of them and that's the whole point of today. So if you are doing this training, this free training with me, check out your workbook right now. Come into the video tonight, we're going to walk it through and we're going to, we're going to break it down and. Your ideal guest is. So I'll be back later. Again, thank you so much for tuning into the podcast. This is very quickly coming up to our 300 episode. If this is the first time you've tuned in boosted co.uk podcast you can download, revisit tons and tons of episodes with some amazing guests as well. So thank you very much for tuning in today. I will be back tomorrow.
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