Podcast episode "The Big C word" (recorded June 15, 2021) by Mark Simpson. It's part of a five-day free training for hospitality owners that breaks the word "ACTION" into daily themes; this episode covers C = Customer Avatar (defining the ideal guest). The host directs participants to use a workbook, join a live video session that evening, and sign up at boostlead.co.uk for future runs; also notes the podcast is approaching its 300th episode.
Questions this episode answers
June 15, 2021.
boostlead.co.uk.
Chapters
Welcome back. We're in Tuesday 15th June and all of this week I am running a very special five day free training for hospitality owners all over the world. Now, you may be part of it, you may not be part of it. If you are, please make sure you head into our group because I've got a task for you today. For those of you that aren't, let me just document this whole process. So today, as I mentioned yesterday, we're looking this week at the word action and we're breaking down every day to a letter in the word action. So today is C. So the big C word. So yesterday was analysis, analytics. So that's where we looked at the business, we looked at what every host has, what every host has not. So today we're going to look at C, which is customer avatar. So again you've thinking practice, you know where your business is at, what you have, what you don't. Now you've got to look at your customer avatar. And our customer avatar, in simple terms in hospitality is your ideal guest. The person you want to walk through your door, the one that is just going to get your property. They know that the amenities are designed from, the layout is designed from, the location is designed from, but you need to just get in front of them and that's the whole point of today. So if you are doing this training, this free training with me, check out your workbook right now. Come into the video tonight, we're going to walk it through and we're going to, we're going to break it down and, and yeah, really excited for this one. So C is customer Avatar. So if you are not signed up for this training, I'm afraid you're too late now. But if you want to be in the first in the queue for when I do this again, go to boostlead.co.uk pop your name down, leave your email address and you'll be the first to hear about it in the future. For those of you that are, I will be in the group later on and we're going to do a live video break it all down. I'm very excited for this and just to find out more about your business and who you believe you're your ideal guest is. So I'll be back later. Again, thank you so much for tuning into the podcast. This is very quickly coming up to our 300 episode. If this is the first time you've tuned in boosted co.uk podcast, you can download, revisit tons and tons of episodes with some amazing guests as well. So thank you very much for tuning in today. I will be back tomorrow.
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