The core essentials that every business should be doing on Instagram [Clubhouse 24 Hour takeover]

Welcome everybody to the audio version of the Boostly podcast. So today I am going into the vault and I am finding some of the best clips from a 24 hour clubhouse room that we ran this year. It was an, it was an amazing experience to be part of, to host it, to admin it, and to grab friends and peers from the industry into one room on the the leading audio app and help hosts all over the world. We had a lot of fun, we touched every single corner of the globe and what I wanted to do is be able to put it together, find the best bits and put it into the daily Boost podcast. So I hope you enjoy. The section is not going more than 10 minutes, but it's going to feature a part of the 24 hour room that resonated the most with me. So thank you for tuning in and I will be back tomorrow with another podcast podcast episode. Right now though, let's jump into that clubhouse room. So when it comes to Instagram, what would you say for a business and we'll talk about business accounts, what would you say are the core essentials that everybody should be doing when setting up an Instagram account?

Okay, so the first thing I'm going to start with the foundations of your account because people go straight in and they're like, I want 10,000 followers and I want to post amazing content. But the most important thing is making sure that your bio is correct and that it is opening you up to the best audience that it possibly can. So your Instagram bio is the first small piece of text that you will see when you go to your account and you have limited amount of characters there. So you have to be very smart in what you put into that bio. But in short, it should tell people exactly what you do so that they know straight the way as soon as they come to your account, whether or not your, your venue is for them. So if you are a child friendly venue that should be in your bio, if you are a luxury adult only venue that should be in your bio, because these are the things that are going to make you stand out. If I was looking for a child friendly holiday, saw all these amazing pictures and then it wasn't until I went to book that I realized, you know, I can't take my kids or you know, the opposite way round, it's a bit of a pain in the backside. So be as to the point as you can in your bio and tell people exactly what it is that you have to offer them. The next thing about your bio is the first line of black Text, Those words bring you up in searches. So if you head on over to my Instagram account, you will see that the first line of black text says Instagram expert and speaker, rather than my name, Estelle Keeber. And the reason for that is because those words are going to be searched a lot more than my name. So you need to think about words that describe your business, but also that your ideal clients are going to be searching for. And location is one of the crucial things that I would say to make sure that you have in that first line. Because if I'm looking for something specifically in an area on Instagram, I will then type in that, you know, that keyword to then go and search. So if you have your location there as well, that will also bring you up. So, for example, you could have luxury log cabin Devon. I don't know. You know, just off the top of my head there, you know, think about words that your ideal client is going to be searching and make sure that those key words are in that first line of black tip text. So just to recap the first line of black text, those words are searchable. You can edit these inside your Instagram profile. So a little task for you guys that are actually using Instagram, I would love for you to take a screenshot of your bio as it is and then think about the things that I've just been mentioning and make a few tweaks and then take a screen screenshot of your edited bio. I would love to see what changes you make. But also in your bio, as well as keeping it nice and short and sweet, you could also break it up with emojis. So, you know, if you do have a log cabin, you could put, you know, a little fire sign there. If it's a luxury venue, you could put some little champagne glasses there. It just means that people can read what it is that you have to say a lot easier. You know, we all, we're so busy, you know, we don't even have time to read a paragraph of writing. That is literally what I'm saying. You know, people don't have time to read your life story in that, like, first bit of bio. So you need to keep it short and sweet and make sure that you are breaking it down using emojis. And you can also use your notes app. So this is something that lots of people get really frustrated with in the fact that you can't format your bio on Instagram. So if you're having issues, you can then go into your Notes app, type out your bio as you would like it and then copy and paste that back over into your Instagram account and that way it will keep the formatting just as you would have had it in your Notes app. So that solves that problem. And I think think my final tip would be to make sure that you are using the link in your bio so you can have one link. I'm not going to over complicate it. You can have more than one if you choose to. But Instagram really just give you one link in your bio. And if people cannot book through Instagram with you, then they need to be going somewhere else that they can. So this is where you would be encouraging people to go somewhere else to maybe find out more about your venue or to book the venue. So make sure you are using a link in your bio and also telling people why they should click it. You know, people sometimes need a bit more encouragement. Tell them click here 10 discount. Click here two nights for one. You know, whatever it is that you need to do to draw attention to that link, that is what you should be doing.