The Future of Influencer Marketing Is Here

This episode of the Boosu podcast is sponsored by xivu. Zivu is the direct booking revolution. They have got PMS Channel Manager. They've got a fantastic service that I recommend that everybody check out. I've known Naim, who's the founder of xivu for a long time now and I've told him since day one, listen Naim, just crack one thing, get really good at one thing and focus on that. He goes, no, I'm going to do everything. So not only do they have properties, they property management, they do a PMS channel manager, they've got an academy, they do everything. And also as well they now integrate with Google Hotel ads which is really exciting because Google Hotel ads is going to be a very key area of your marketing in 2021. So if you haven't already, go to boostly b o-o s t-l y.co.uk explore e x p L O R E. That'll take you to a landing page where you can find out a little bit more about Xevu and how they are revelation revolutionizing the direct booking journey. And you can also book a call in and have a chat with them to see if they will be the right PMS for you. I'm also excited to say that XIVU and Boostly websites have now combined together. We have, they and us have come together, We've linked our APIs and it just means that you're direct booking WordPress website with Boostly is now straight connected into Xevu so the guest doesn't have to leave the website to create and complete the booking, which is a game changer. I cannot tell you how much of this is a game changer. It's going to save time. It means that everything will be so smooth and it just knocks out any traction in the guest booking process. So please do go check out Booster Cody K for Slash Explore and if you want to go check out boostly websites, boostly website.com okay everybody, are you ready for today's episode? It's going to be a good one. Leave a hashtag live in the comments if you're watching with us. Leave a hashtag replay if you're watching on the replay with us. And also as well let us know where you're tuning in from in the world. If you're on the audio, if you're listening in the car or walking the dog, then just literally pick up the phone, send me an Instagram message and let me know where you are watching or tuning in from this so uk. Thank you so much. Let's get on with today's show. Hello, my name is Mark Simpson and I give hosts just like you the tools, the tactics, the training and the confidence to get more direct bookings. If this is the first time that you are watching one of these episodes, please do make sure that you subscribe, hit the like button and comment below. Book direct. So I know that you are tuning in and you are listening and you are ready to be proactive. So, as the title suggests, this is all about influencer marketing. Now, your misconception of influencer marketing may be those with millions of followers, but that is not the case. The future is in the nano. The future is in the micro. Now, what is a nano and what is a micro influencer? Well, a micro influencer is anybody that has got up to 100,000 followers. Now, a recent article that I read, I got some notes here. More than 46% of brand mentions on Instagram which had the hashtag ad were published by Instagram accounts between 1 and 20,000 followers. 1 in 20,000 followers. Now, how many followers do you have on Instagram? Boostly has 2000. I am classed as a micro influencer. This is the future. The crazy stat and the crazy thing to note of here is that the smaller the account, the higher than engagement. Now, this is really important. There are fake, scummy scumbags out there that have tried to trick the system and they have tried to buy followers. Now, bizarrely, Boostly in America, there's an Instagram bot called Boostly. It's a company and what they will do is they will buy Instagram followers for you. It's got such a bad reputation and I've only recently discovered this since obviously starting Boostie, which is why I've got the blog on my Boostly website saying why Boostly is not Boostly, not Boostly is not Boostly. And again with different companies, but they are one of those scumbaggy, scumbag services that is offering people to buy followers. Now, you may be thinking, I want to buy followers because you want to get to like the 30, 40, 50,000. And so it may look like you're a big account, but it's not always the case. You know, it's not the size of it, it's what you do with it that counts. And the doing it is the engagement. And that's why brands now are reaching out to people that have got a smaller following but have got such an engaged following. So what I want to tell you is that when it comes to influencer Marketing. Each and every one of your guests is an influencer. It doesn't matter if they've got one follower or 10,000 followers, day are an influencer. And you need to treat every single one of them with the best experience possible. And who knows that you may have somebody that is a influencer, somebody that posts regularly online, shares their day to day and documents their day to day life and they will have a following, a niche, and that they will then talk about you. Now, the easiest way to check this, if you go to your Instagram account and go to your feed and look at the bottom right of all the little tabs that you've got on the top. So one of them will be pictures, one of them will be reels and guides, etc. And the other one is where you've been tagged in a post. And again, if your location or your property or your business has been tagged in a post, that is what your guests are putting up online and then tagging you in. It's a great way to go and see what they're posting about you. Which is a really nice tool because like I said, I did this with the granary. It turns out that we had somebody come and stay with us that had 35,000 followers, really engaged audience, ideal target audience, families, young couple, young family, had an amazing time, wrote nice things about, about us, and I could easily track people that have come to stay with us because of her post. And again, it was just a simple case of doing the research and checking it out. So the future is the Nano. The future is the micro. And again, treat every single one of your guests like an influencer because they will go and have a good time. They will share their, their experience. They'd stay with you on the Internet, whether it's Facebook or an Instagram or a TikTok or wherever. And then your business will be the one that benefits on the back of it. So take that in mind, don't go try and search in and for the, for the big numbers here on this one, the micro and the Nano is for the win. All right, I hope you've enjoyed this. Please let me know your experiences with Influencer Market in the comments below or you can email markoostle.co.uk and I'll be back tomorrow for another episode. Big thank you to XIVU who sponsored this podcast and I shall see you all when I see you all.