The most powerful four words you will use as a business owner

Welcome back everybody. So I've got a little treat for you today. Recently I did a little bit of training all about 10 different ways how you can get ready for the slow season. And I thought, well, what better to do than to chop these tips up and share it into the daily podcast because they are so actionable and things that you can be doing right now in today's episode is a little segment of that. Now, depending on what you're listening to.

You can go back or go forward.

To find out the episode that suits you best. But this is all me helping you about bookings in the slow season. So make sure you've got a pen and paper to hand and get ready to take action.

This is going to become my signature whether I like it or not. I talk about this all the time. Any podcast that I go on, any talk that I do, I, um, it happens in most of my podcasts that I personally do. Number seven is the power of do you know anyone now? What, what do I mean by that? These four little words are going to change your business hands down, especially if you've got availability coming up. Now those of you that are in the Boostly academy, for those of you that are members of the boostly content creator, if you are, gimme a thumbs up because you know right now that there's an email template you can go and copy, paste, personalize and send out to your guests and the whole email template is around. Do you know anyone now? Why is this powerful? Number one, the social proof, the when a friend recommends something, it's so extremely important to business, getting business. We could do all the fancy marketing tactics that there is. You could create a compelling Facebook ad, you could send them to a website that's all singing, all dancing, you could have the state of the art automations and pop ups and all of the things and YouTube videos and all the malarkey. The best, the most effective way of getting business is getting a recommendation off a friend, family member or co worker and hopefully over the last three months you've had bookings, you've had good, solid bookings, you've had lots of bookings and you have gathered and if you've been doing it right, gathered an email list together, you've gathered phone numbers, maybe whatever it may be. Now what we can do is we can start to put it into practice. So these four little letters are everything. Do you know anyone? So for example, if you're going to send an email out, and I don't recommend doing this to everybody, but what I want for you to work out. Go back on the last three months and look at your reports and do a guest report and work out the 8020 rule. So you're looking for the 20% of guests that have brought in 80% of your profit, or 20% of guests that brought in 80% of your amazing reviews, or the best feedback that you got, or personal messages are just really nice people and you'll start with them. So they could be. It could be two people, it could be five people, it could be 10 people. Start with these and all you're going to do, we could either email them or if you're feeling confident, send them a voice note on WhatsApp. Or if you're feeling even more confident, pick up the phone, give them a call and it's going to go along the lines of, do you know anyone that would like to come and stay with us? Do you know anyone that's coming to the area? Do you know anyone? X, Y, Z. The power of do you know anyone? Is so simple. And if you do it to five or 10 people to start off with, and it could be along the lines of, do you know anyone who needs a holiday this winter? Do you know anyone who needs accommodation? Do you know anyone who's come to the area? Do you do that to five or 10 people? You're ever going to get one of a few answers. Number one, they're going to reply back saying, sorry, no, but I'll keep an eye out, which is great. Number two, they'll just won't reply to you. Or number three, they'll say, yeah, I do, actually, my best friend or parent or cousin or whatever is looking for accommodation or I'll, I'll recommend you. And if you reply back to, that is fantastic, thank you very much. Feel free to give them my phone number. Here's my email address, if you like, if you want, give me their details and I'll contact them. By the way, if they do book on the back of your recommendation, then we have, I love to say thank you. So what we do is we do X, it could be a bottle of wine if they book, or Amazon vouchers, whatever you want it to be. So I always find that it's good to give an incentive and I've always done it. I've done it with the granary, I've done it with Boostly and it always, always works because again, people will say nice things about you and people will recommend you and if you can say thank you in any way, shape or form, it just makes them feel happy and they're more inclined to do so in the future. So it's the power of, do you know anyone now what you can start doing, especially if you've got gaps coming up and if you're not confident in picking up the phone, like I say, you can send an email. If you're switched on and you've got things like mailchimp set up like an email marketing software and you've got tons of emails and you've got everybody tagged and simulated and da da, da da. Fantastic. Send out a group email. If you've never done this before and you're just going to send one on one emails, fantastic. Find that person that you're going to send an email to, put together a little email and send it off and don't be scared, don't think you're being scummy or salesy or anything like that. All you're doing is asking for a recommendation. Every big company does it, everybody does it, so why don't you do it as well? And it works in so many different ways. I know there's a lot of people in here who are doing service, accommodation or rent to rent or rental arbitrage, whatever you want to name it, where you need to grow your portfolio. So maybe you're stuck on 2 or 3 and you want to get it to 5 or 6 or 10. This works the same with the landlords, the people that you're renting your property off, or even if you're doing the co hosting with or the management model with. Just pick up your phone, give them a call, send them a message and just say, hey, we're getting a big demand, we're looking for more properties. Do you know anyone? And it works in both ways, so give it a go.