The most requested search on Airbnb is.....
8 Sept 2021 · 5 min
One-night stays are the most searched thing on Airbnb. Mark Simpson explains why hosts should charge a premium for them, offer longer-stay discounts, and use dynamic pricing to protect margins without turning away bookings.
Chapters
Bizarrely, there's one thing that your guests are searching for more than anything else that will heavily impact how many times you will appear in the ranking. And we're going to delve into that today in the Boosted podcast. Don't forget, every single day in 2021, I am doing a podcast, whether it be audio, video, blog, post, and you, the host, can be part of it. All I ask, hit the like button. Subscribe, download and share. That's it all. All of this is free. Free. Hundred and sixty five days of free content to you, the host, to help you get more direct bookings. Heads on beds, whatever you want to call it. All I ask in return is that you share and tell the host about this. So if you're going to share it, Facebook group, LinkedIn group, wherever it's going to be, please do that for me. And then let's kick start into this show. So the one thing surprisingly, that your future potential guests are searching for more than anything else is one night stays. Well, let's refresh that flexibility. One night stays come up a lot and it can be for a number of reasons. And I know what you instantly may be thinking. As soon as I say one night stay, you instantly go, oh, that's such a faff, such a hassle. But people are willing to pay for it. Now, if you're in a very fortunate position where you're not doing all the cleaning, you've managed to scale up your business and outsource and delegates and clean, you've got a cleaning company, what you can do is you can set a very high price for just a one night stay. And I know people that do this, they mark it up, you know, 50, 60, 70, 80% so they can justify the cost of doing this. If somebody wants to book for two nights and it instantly gets more readjusted to what your normal rates normally are, three nights, four nights, five nights, 28 nights, which is a new thing that Airbnb are looking for due to the last year, a big increase of people, whether it be digital nomads, people in between homes who are looking to stay for 28 nights. Plus. So again, if you can have and host and if you've got space in your calendar for 28 nights, have it as an option on Airbnb because a lot of people are now searching for this and there may be other hosts in your area who haven't got that 28 day window. So by now you will know that Host Flee is the proud, exclusive sponsor of this, this award winning podcast. And I'VE told you about their great software solutions but one thing that has really impressed me is of their customer satisfaction survey. So I was did a little digging around and I could see that the Overall popularity is 90 to 94% which is very good, which is very high for a software platform out there today. So if you're a host and you need a little bit of help and guidance getting onboarded and running your short term rental business and you want to go to an award winning platform, go check out hostfully.com h o s t f u l l y.com make sure that you tell them that Boostly sent you. And massive thank you from me to all of the team for being such an amazing sponsor of the Boostly podcast. Let's get back on with the show eh? So how can you be flexible with your calendar but how can you manipulate it so you're never losing out? How can you manipulate so you are never suffering your business for this? And again one night bookings are not nice for a faff. But again if you in a position where you have a cleaning company and you've been able to outsource this and get yourself out of doing the business so to speak, then how can you take advantage of it by pumping the price up for one night because people will book it, people will pay it, but you just need to manipulate the system. Again it's all done in your pricing. We spoke about pricing before and again this is where tools like Dynamic Pricing tools, Wheelhouse Boy Price labs, beyond etc they, they do really well for this. So again for a lot of you who are very setting your ways, no two nights, three nights minimum, seven nights minimum, whatever, nights minimum then you know I'm not going to change your mind on this but those of you that are thinking about one night bookings just to know that there is a massive need for it. But make sure that when you do it you don't schoolboy yourself at the same time. And if you like this tip and if you want to know more about this tip, you want to go more in depth and there is tons more at the boostly academy.com waiting for you right now. Please do go check that out. B O o S t l y academy.com I'll be back tomorrow as always with the daily podcast. Thanks for stopping by and as always let's be proactive, don't be reactive. If you want 5 days of free training all around getting heads on beds, then go to boostly.co.uk September we get started very very soon and I'll be back tomorrow. As always. See you soon.
More from Mark
Airbnb Pricing Strategy That Beats Your Competition (Higher Rate + Higher Occupancy)
2026 Predictions: AI, Direct Bookings, Regulation and the Future of Short-Term Rentals